Joe Bradford Email and Phone Number
Boston, MA, US
Joe Bradford's Location
Pawtucket, Rhode Island, United States, United States
Joe Bradford's Contact Details
Joe Bradford work email
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Joe Bradford personal email
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Joe Bradford phone numbers
About Joe Bradford
Joe is an award-winning multidisciplinary designer celebrated for reinventing iconic brands such as Clue, Monopoly, and Game of Life during his decade-long tenure at Hasbro Games. His contributions include the design of 'Monopoly Cheater's Edition,' recognized as one of Time Magazine's 'Best Inventions of 2018,' and leading the creation of 'Game of Life: Marvelous Mrs. Maisel' in partnership with Amazon Prime, which received the coveted 2021 Clio Silver Award for Consumer Products. MojoNation distinguished him as a 'Rising Star' in their 2021 list of '100 Most Influential Figures in the Toy and Game Industry'.Beyond Hasbro, Joe's eclectic portfolio spans various mediums. He was tapped to help redesign the exhibit and event branding for Design Museum Foundation, illustrated and animated Frisson Film's award-winning short 'Le Desert et La Mer', developed NFT marketplaces for notable Web3 artists such as KidEight, and composed film scores that have achieved recognition at the New Hampshire Film Festival and Queens World Film Festival, among others.Rooted in his belief that good design improves lives, Joe continually leverages his expertise to create enriching and impactful experiences that seek to make the world a better place.
Joe Bradford's Current Company Details
Hasbro
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Principal Product Designer (Founding Team), AI Studio
Boston, MA, US
- Website:
- hasbro.com
- Employees:
- 8053
Joe Bradford Work Experience Details
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Principal Product Designer (Founding Team), Ai StudioHasbroBoston, Ma, Us
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Principal, Artificial Intelligence (Ai) & Gaming Innovation At Hasbro / WizardsHasbro Jan 2024 - PresentUnited StatesIn my role as Principal of Artificial Intelligence and Gaming Innovation at Hasbro/Wizards, I spearhead the integration of experimental and advanced AI technologies within our toy and game portfolio. Leveraging my background in game design, I lead efforts to innovate game mechanics, enhance player engagement, build compelling user experience flows and user interface designs, and utilize data analytics for deeper consumer insights. My work involves close collaboration with designers, developers, and tech partners, aiming to transform creative visions into captivating play experiences that set new industry standards for innovation and enjoyment.
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Principal Designer, Hasbro GamesHasbro May 2023 - Jan 2024As Principal Designer at Hasbro Gaming, I leverage my comprehensive design expertise to pioneer innovative concepts and strategies across our diverse portfolio of game brands. I serve as a creative lead for our design teams and help to drive the end-to-end development process from ideation to final product realization. My role involves coordination with cross-functional teams to ensure alignment with brand visions, consumer insights, and market trends. I also work closely with our external partners and licensors, fostering collaborative relationships that lead to exciting product offerings. Balancing business goals with a relentless focus on enhancing user experiences, I strive to consistently deliver games that surprise, engage, and delight our audiences globally.
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Senior Design Manager, MonopolyHasbro May 2022 - May 2023In my tenure as Senior Design Manager for the Monopoly brand during the Fall 2022 and full-year 2023 product seasons, I was entrusted with the significant task of revitalizing the brand by addressing key challenges and reinventing the consumer experience. My role involved breathing fresh life into the classic Monopoly brand with innovative and differentiated gameplay that aligns with current consumer expectations.To accomplish this, I collaborated closely with our product management, franchise marketing, and global consumer insights teams. Together, we forged a forward-thinking strategy aimed at modernizing the play experience. I led the design of two new prime-time items for the brand, contributing significantly to its evolution.In addition to these immediate improvements, I also played a key role in formulating a robust three-year strategy for the Monopoly brand, ensuring its continued relevance and growth in an ever-evolving market.
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Design Manager, Family & Party GamesHasbro Feb 2020 - May 2022Pawtucket, Rhode Island, United StatesIn my role as Design Manager for Family and Party Games at Hasbro, I led a talented team of three designers and collaborated with external inventors to introduce award-winning games like Clue: Escape and Solve Mysteries to the market.A key accomplishment during this tenure was the successful relaunch of the classic Clue brand. We pioneered newly designed inclusive characters and a refreshing storyline, setting the stage for a future of innovative games and play experiences designed for a diverse audience. In tandem, we also developed Clue Conspiracy, our first light strategy entry into the Clue brand, designed for an older audience and co-developed with acclaimed designer Tommy Maranges.Demonstrating agility and market intuition, our team identified the potential of Wordle as a consumer product opportunity. Leading the pitch to The New York Times, Hasbro Gaming secured a deal to design and produce Wordle: The Party Game, a physical adaptation of the popular digital game, for the 2022 Holiday season.Further expanding our partnership network, we spearheaded a successful pitch to iHeartMedia, culminating in the creation of Trivial Pursuit Presents: Stuff You Should Know, in collaboration with the Stuff You Should Know podcast.As part of my role, I helmed a dedicated team focused on reinventing timeless games such as The Game of Life, Trivial Pursuit, and Scrabble. I helped execute the product strategy and line plan for the 2021 and 2022 product seasons, working closely with regional sales partners and retail buyers to ensure robust sell-in of key items.
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Design Manager, Entertainment GamesHasbro Mar 2018 - Feb 2020Pawtucket, Rhode IslandAs the Design Manager for Entertainment and Licensed Games at Hasbro, I play a pivotal role in creating engaging, face-to-face gaming experiences in collaboration with esteemed partners such as Netflix, Disney, NBC/Universal, and Nintendo.In this capacity, I lead the global product design and development process for our licensing partners. My purview ranges from crafting compelling product pitches for new business opportunities to defining the product line strategy and creating playable game prototypes. I excel in consumer testing, managing licensor approvals, and coordinating with both domestic and international manufacturing partners to deliver innovative games that align with our financial targets and production timelines.In addition to these tasks, I lead a team of two associate designers, fostering their professional growth while ensuring project objectives are met. My role necessitates close collaboration with marketing, engineering, quality assurance, and brand writing teams to guarantee that our products not only meet but surpass expectations, arriving on time and within budget.My primary aim in this position is to continue generating exciting and immersive gaming experiences that stay true to our partners' brand ethos and resonate deeply with our consumer base.
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Senior Product DesignerHasbro Mar 2016 - Mar 2018Pawtucket, RiAs a Senior Designer at Hasbro Games, I took on the mantle of lead designer for the Monopoly brand during the fall 2017 and both the spring and fall seasons of 2018. This role placed me at the helm of a number of high-profile projects, allowing me to exercise my creative and strategic skills to their fullest.Under my leadership, the Monopoly brand experienced an invigorating period of innovation and growth. I spearheaded the design of several novel and memorable Monopoly editions, each presenting unique challenges and opportunities.Among these was the Monopoly Cheaters Edition, recognized as one of Time Magazine's Best Inventions of 2018, was a playful twist on the classic game that embraced the unspoken rule-bending that often accompanies traditional gameplay.My work on Monopoly Gamer, partnering with Nintendo of America and Nintendo of Japan, fused the iconic board game with elements from the video gaming world, introducing a fresh, dynamic experience to a new generation of players.Throughout these projects, my role encompassed concept development, gameplay design, considering aesthetic decisions, and coordinating with various teams to ensure a seamless and successful product launch. Each new iteration of the game required a nuanced understanding of the Monopoly brand and its audience, as well as the ability to creatively push boundaries while preserving the essence of this iconic brand.
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Product DesignerHasbro Jun 2014 - Mar 2016Providence, Rhode Island AreaAs the lead designer for Star Wars and Marvel games for the 2016/2017 seasons at Hasbro Games, I was instrumental in shaping the brand strategy and product development process. My close collaboration with the marketing team led to a streamlined planning process for the annual line plan, culminating in the 2016 and 2017 brand strategies. These were regularly reviewed and approved by both our internal teams and licensing partners.Once product line slots were established, I spearheaded the ideation, refinement, and execution phases, navigating through extensive developmental reviews and ensuring cross-functional alignment. My responsibilities encompassed diverse aspects of product design, such as conceptualization, licensor pitching and relationship management, game testing and mechanics balancing, rule writing, resource management, contract negotiations for electronic licensed games, and manufacturing liaison both domestically and internationally.In addition to my design role, I actively nurtured young talent as the Co-op/Intern Manager. Each semester, I reviewed portfolios and collaborated with local universities to recruit promising co-ops and interns. During their tenure, I guided their skill development, overseeing semester-long projects that culminated in pitches to senior management. My role also involved establishing long-term goals and assigning relevant projects to our interns, ensuring a fulfilling and productive work semester.
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Associate Product DesignerHasbro Sep 2012 - Jun 2014Providence, Rhode Island Area
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Founder / Sole ProprietorProvidence Candle Co. Nov 2016 - Feb 2020Providence, Rhode Island AreaProvidence Candle Co. is a boutique candle studio which creates and sells sustainably sourced, hand poured soy wax candles in Providence, Rhode Island.Originally started as a hobby to help pay off student loans, Providence Candle Co. quickly gained traction on Instagram and is now found in a handful of shops around Rhode Island.
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DesignerDesign Museum Boston May 2011 - May 2013Greater Boston AreaAt Design Museum Boston, New England's premier institution dedicated to showcasing the transformative power of design, I was instrumental in shaping its brand and community presence. As part of a five-member team during a year-long residence at MassChallenge, one of the nation's leading startup accelerators, I drove numerous initiatives to unify and promote the museum's mission.My key achievements include leading a successful exhibit branding campaign to standardize the museum's visual identity, introducing the 'Doticon' brand language now used in over 100+ nationwide events. I also contributed to the development of the Street Seats design competition, a celebrated international outdoor furniture design challenge, designing compelling call for entries and promotional materials.In addition to this, I coordinated the research, content, and graphics for the 'Retail' exhibit, collaborating with a 20-person team to develop a visually engaging 10+ panel installation viewed by over 160,000 visitors at Boston's Prudential Center.Beyond visual design, my role encompassed the planning and execution of key design programs such as Creative Mornings and UNITE events, as well as filming, editing, and scoring event recap and lecture series. I also had the unique opportunity to design and fabricate official signage for Design Museum Boston events, further cementing the organization's presence within the community.
Joe Bradford Skills
Adobe Creative Suite
Industrial Design
Illustrator
Sketchbook Pro
Concept Development
Sketching
Design Strategy
Photoshop
Branding And Identity
Concept Design
Packaging
Art Direction
Brand Development
3d Modeling
Indesign
Product Design
Adobe Illustrator
Rhino 3d
Logo Design
Solidworks
Social Media
Wordpress
Exhibit Design
Microsoft Office
Microsoft Excel
Presentation Design
Digital Photography
Keynote
Model Making
Graphics
Brand Developement
Google Apps
Modeling
Seo
Powerpoint
Videography
Music Production
Flash
Rendering
Illustration
Joe Bradford Education Details
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Industrial And Product Design
Frequently Asked Questions about Joe Bradford
What company does Joe Bradford work for?
Joe Bradford works for Hasbro
What is Joe Bradford's role at the current company?
Joe Bradford's current role is Principal Product Designer (Founding Team), AI Studio.
What is Joe Bradford's email address?
Joe Bradford's email address is jo****@****ton.org
What is Joe Bradford's direct phone number?
Joe Bradford's direct phone number is (401) 431*****
What schools did Joe Bradford attend?
Joe Bradford attended Wentworth Institute Of Technology.
What are some of Joe Bradford's interests?
Joe Bradford has interest in 2001, Eternal Sunshine Of The Spotless Mind, Etc, Live Music, Vertigo, The Royal Tennenbaums, Kill Bill, A Space Odyssey, Books, House Of Leaves.
What skills is Joe Bradford known for?
Joe Bradford has skills like Adobe Creative Suite, Industrial Design, Illustrator, Sketchbook Pro, Concept Development, Sketching, Design Strategy, Photoshop, Branding And Identity, Concept Design, Packaging, Art Direction.
Who are Joe Bradford's colleagues?
Joe Bradford's colleagues are Fred Masto, Nuria Vilarrasa Llorens, Peter Devinne, Traci Verdicchio, Gene Chippendale, Alberto Moreno Alvarez, Hasbora Güzelrüzgar.
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