Joe Bresler, Mba Email & Phone Number

Santa Clara, Ca, Us

As VP of Marketing, I led transformative growth, driving 4x ARR increase and realigning strategies for scale, supporting the company’s acquisition ahead of schedule. My leadership fostered cross-functional alignment and collaboration, elevated executive and brand presence, and optimized digital and demand generation, positioning the company for its next growth phase.

Las Vegas, Nv, Us

* Drove web innovation roadmap, designed and implemented the strategic blueprint for connected cross-channel lifecycle campaigns and digital journeys that led to 15%+ MQL up-lift* Overhauled SEO, SEM, ABM and paid media, delivering campaigns and launches supporting 73%+ YoY pipeline growth* Right-sized, integrated, and implemented martech and analytics tools to increase efficiencies and reduce costs $200K+*Consolidated four teams, established cross-functional processes, and built a center of excellence, reducing delivery time from weeks to less than 24 hours

Silicon Valley | San Francisco Bay Area, Ca, Us

Available for in-house, interim, fractional or consultancy contracts in a VP/SVP Marketing, Sr. Director, Director and CMO capacity, focused on digital, growth, martech, and brand strategies. Ideally searching for the best-fit in-house full time role with team leadership responsibilities.Recent experience helping Series A-D stage companies, with revenues of $5M, $25M, $50M, and $100M+, in AI, Cloud, SaaS, Analytics, Data Management, and Enterprise Applications markets, as well as non-profits. Consultancy focused on digital channel strategy, SEO, demand generation, ABM, martech, web optimization, product marketing, launches, content, messaging, PR and brandingFor prospective clients: I provide consultancy and fractional executive services to companies focused on growing and scaling their business.* Product Led Growth* Data Analysis* Growth Marketing and Demand Generation Strategies* Product Launches* Martech & Webtech Assessments* Web & Digital Channel Optimization (SEO, SEM, Web Conversion Optimization)* Team/functional assessments and organizational design

Redwood City, Ca, Us

Started-up and led marketing for new high-velocity SaaS/Cloud products (free, paid/Pay-as-You-Go, and freemium models); Transformed digital channels to support high-growth digital GTM for self-service and Sales-assisted transactions; laid the foundation for product-led growth (PLG)* Optimized digital channels to deliver over $100M in pipeline, and to support the lead volume for over 30 Sales Reps* Led performance media modernization and optimization, driving down cost per lead by >70% * Achieved Google page 1 search results for several critical keywords; turned SEO into the highest growth and conversion channel* Modernized the product trial experience, increasing web conversions to >50% * Evolved and modernized the website, supporting the brand; drove over 18%+ increase in web traffic year over year, along with associated lead capture for Sales follow-up (~5x in pipe vs goals)* Improved budget efficiencies by executing vendor strategy and in-housing roles; saved over $500K* Setup rapid testing and optimization practice to reduce user friction and drive 20%-50%+ growth* Led team to deliver on over 2400 web and digital optimizations* Improved budget efficiencies by executing vendor strategy and in-housing roles; saved over $500K* Developed end-to-end PLG analytics dashboards to track conversions and success metrics

Beaverton, Or, Us

Interim CMO - Led all aspects of marketing for Cloud/SaaS AI (Data Science) startup* Optimized all aspects of marketing mix - grew leads and revenue 20%+ over targets* Achieved over 90% marketing sourced leads, and 3x-5x pipeline targets* Executed agency and martech strategy, improved campaign efficiencies and reduced costs 25%* Led the transition to virtual events; defined events framework aligned to Sales priorities* Collaborated across teams to build ideal customer profiles and market entry plans, resulting in successful launches, opening new markets and expanding revenue opportunities * Defined and evolved the brand, built messaging, pitches, and sales enablement, drove consistency across geographies, content, channels – web, events, webinars, digital, PR, thought leadership* Built martech stack - led negotiations, implemented, and integrated tools to deliver connected customer journeys* Redesigned "on-boarding" and "getting started" flows (web, email), driving-up engagement, and improving lead quality for Sales* Redesigned email templates, landing page templates, and website sections to improve user experience, traffic flow, and conversions

Boston, Massachusetts, Us

Led Corporate Marketing functions - Digital Marketing, Web, Marketing Technology and Operations, and Brand & Creative; Led digital campaigning, brand and launch strategies for acquiring consumer, SMB, and enterprise accounts (direct, partners); contributed to the nearly 250% growth in business customers during FY20* Optimized digital channels for acquisition and conversion; delivered leads for 80%+ of sales pipeline* Redesigned website to support demand generation, partners, press and globalization* Implemented SEO strategies that improved Google search/SEO rankings from page 11 to page 1, increasing visibility and organic traffic 15%+* Implemented processes and tools to accelerate marketing project delivery by over 75%* Defined global digital strategy, ABM, and martech stack, improved customer experience and reduced costs 50%* Created Ideal Customer Profile, and delivered data and lead prioritization tools, aligning Sales & Marketing* Redesigned partner portal, providing a consistent user experience across properties and audiences* Ran ABM campaigns with personalized and verticalized content, driving 300% growth in traffic in target accounts

Seattle, Wa, Us

Started-up initiative, recruited team, led global planning, and directed execution in high-growth SAAS environment* Delivered $134M+ ARR by integrating marketing and sales initiatives, aligning across geographies and deploying globally* Created playbooks and templates, driving brand and message consistency across 9 languages* Drove Sales, Marketing, and Partner alignment around campaign strategy and leads follow-up, resulting in increased lead to close velocity; delivered global measurement framework and best practicesDrove awareness, acquisition, adoption and enterprise leads for SAAS solutions in the areas of Compute, Storage, Artificial Intelligence/Machine Learning, and Cloud Migration (audiences: business, technical, developer, architects)Campaigns consisted of messaging and themes, content strategy, branding, digital marketing, thought leadership, email, web, SEO, advertising, in-person/virtual events, webinars, and sales enablement**Note that at Amazon, C-levels are titled "VP" and VPs are titled "Director"

New York, Ny, Us

Created global center of excellence for digital campaigns, marketing operations and data science; Delivered highly targeted thought leadership, consumer, retail, reseller channel, brand, and event campaigns, underpinned by sophisticated analytical models; delivered a performance marketing framework* Researched and executed B2C and B2B digital and web strategies that improved NPS by 20%+* Delivered segmented campaigns across web, direct mail, advertising, events, sales plays; continuously tested and refined activities to optimize results, impacting millions in new investments* Led modernization and evolution of martech stack, data, processes and analytics, reducing time to market ~70%+* Restructured data warehouse, and delivered omni-channel analytics; transformed processes for increased organizational performance and marketing results

Palo Alto, Ca, Us

Transformed customer experience by connecting marketing, analytics and e-commerce, for personalized and targeted revenue generation at scale* Delivered innovations across HP.com and direct, partner, and E-commerce ecosystems; drove $400M+ in sales pipeline and $700M+ in e-commerce revenue* Redesigned website and implemented technologies that increased trial account sign-ups 2x and conversions by 15%+* Consolidated 365+ global systems to 12, improving global efficiencies and consistency; saved $24M+* Integrated CRM, web, ERP, partner and e-commerce data; delivered omnichannel mass personalization that increased Sales pipeline, shortened sales cycles, and improved the brand experience* Launched Sprout immersive computing platform, HP Helion Cloud, HP Software, Instant Ink, and multiple consumer and enterprise products to global markets (50+ countries)* Delivered high-performance marketing analytics data warehouse for real-time personalization

Austin, Texas, Us

Held various titles at Sr. Director and Director levels - both technical and non-technical; Led marketing initiatives for Cloud, SAAS, and On-premise solutions; Transformed, globalized, and scaled content operations, social, and e-commerce; Technical roles included Director of Global E-Commerce and Sr. Director of Marketing Planning and Content Operations; Recognized for outstanding performanceGlobal functions included Digital Marketing, Integrated Campaigns, Social and Content Marketing, Product Marketing, Branding, Marketing Operations, Corporate Event Demand GenerationResults: Brought product solutions to market, scaled and transformed marketing capabilities, achieved market leadership, monetized e-commerce operationsHighlights: Positioned and branded Oracle as # in Applications and Industries, through innovative multi-channel campaigns; included content, thought leadership, web, SEO, PPC, advertising, branding, sales and partner enablement, sales campaignsLed demand generation campaigns for Corporate Events and Field Marketing in all geographies, including Oracle OpenWorld and JavaOne. Leveraged data and analytical models; scaled registrations over 300%Developed technologies, processes, and programs for scaling campaigns globally, including content management system and operations, content advisory board, integrated planning, and marketing effectiveness measurement; transformed global marketing capabilities; led technical and operations teamGlobalized the Oracle Store, and led the roadmap through several releases that increased Sales and e-commerce effectiveness; led technical and operations teamFounded and scaled Social Media program globallyTeam leadership and budget management in all roles

Austin, Texas, Us

Led the technical development, product management, and go-to-market for 20+ Cloud solutions, successfully enabling Oracle's entry into the SMB market.

Austin, Texas, Us

Led Product Marketing function for Oracle’s E-Business Suite CRM: Call Center, Marketing, Support and E-Commerce products; created product content, sales enablement, and thought leadership content; drove go-to-market initiatives, launches, and demand via integrated campaigns; achieved industry leadership status via press and analyst coverage.

Austin, Texas, Us

Position encompassed Product Marketing, Demand Generation, and Sales Program responsibilities. Led the development, launch, and adoption of Oracle’s first B2B and B2C E-Commerce stores. Managed team and budget. Scaled online revenue by over 400%.

Held roles in startups and agencies focused on launching new products, delivering integrated campaigns (advertising, digital, email, direct, branding, positioning and PR), and building e-commerce websites for startups and established b2b and b2c companies including Weber, Kawasaki, Nokia, NET, HP.

Bachelor'S Degree, Bus. Administration, Marketing And Finance

Master Of Business Administration (M.B.A.), Leadership And Organizational Behavior & International Marketing

Data Science (Ai/Ml, Predictive Analytics, Data Visualization, Data Engineering)

Social Media Marketing Certificate