I currently lead our consumer-direct marketing team for our women's construct w/ a sharp focus on Fitness. I'm responsible for setting quantifiable/measurable objectives, building the global integrated marketing strategy and driving return on marketing spend across our paid, owned and earned channels (O2O). I partner cross functionally with our global integrated media, social media, .com/app/retail (nike direct), membership, brand management, creative and insights teams while providing leadership/partnership to our geography marketing teams.

Moved into an integrated media leadership role as means to better understand a client’s full needs and challenges (brand/performance media), gain an evolved understanding of the media landscape, and extend exposure beyond North America. Led 50+ cross-functional, publisher, and agency partners to deliver data-informed, best-in-class global brand strategies and initiatives. Obsessed over consumer through data, insights, and external partner relationships to ensure Nike showed up authentically and with impact across all categories, channels, and brand moments, including the 2021 Summer Olympics and Nike’s 50th Anniversary.

Promoted into a strategic leadership role with accountability for a multiple-million-dollar client portfolio. Served as the senior voice in client strategy and Viacom revenue growth strategies. Managed multiple monetization strategies (TV, digital, data, content creation, social, and experiential) across Viacom’s cable portfolio and platforms for key agency and corporate clients, including W+K, Nike, United Artists, Sony Pictures, and Fox Broadcasting.

Led a portfolio of clients across multiple industries, with specific accountability for Viacom’s Music Networks business (MTV, VH1, MTV2, mtvU, and Logo). Successfully negotiated multiple millions of dollars in media partnerships across clients like Fox Broadcasting, Initiative LA (Dr Pepper Snapple Group, TurboTax, Lionsgate), and Starcom (Disney, Electronic Arts), among others.

Strategic selling for San Diego Padres and the San Diego Interconnect.