I led and implemented the internal marketing team's growth strategy and managed the strategy and marketing implementation for two fintech clients, ISAM Securities and BSO. Key Highlights- Delivering 103% of revenue targets in the second month using a multichannel marketing approach. - I worked across Paid Social, PPC, SEO, sales enablement, intent data, and organic search content.- I launched a successful paid LinkedIn campaign generating leads for under £40 per conversion, using demographic targeting and intent data from ZoomInfo. - I launched a PPC campaign targeting fintech agency keywords that delivered 3 meetings and 2 proposals per week.- I developed an integration and mapped contact data from ZoomInfo into an automated email nurtured email contacts.- Managed a Fintech client called ISAM Securities and grew website traffic from less than 100 monthly users to over 800+ in 4 months by ranking the website for its brand name and other significant keywords, including 2 blog migrations.- For BSO I implemented a new SEO strategy to generate more traffic from broader keywords and internal links to transactional content, increasing organic MQLs. - From January to April, I increased non-branded clicks by over 100%, exceeding the retainer expectations. - I also implemented a quarterly strategy extension for BSO, including programmatic search content, CRO, and a unique lead generation tool to increase MQL generation.

As the company expanded, my role evolved to specialise full-time to continue the marketing and sales growth. I managed a remote marketing and design team to implement a sophisticated multi-channel strategy to generate a sales pipeline.My responsibilities were: - Website Development - Messaging & Brand - PPC - Search - Social - Email - Events - Podcast

Collaborated with CEO and CTO as the first commercial hire, working across product, sales, investment, marketing and growth strategies, with a focus on marketing and growth.

- I reviewed the company's website and made suggestions for UX improvements. - I gathered user-generated video content from users and created promotional material.

- I reviewed the company's existing social media strategy and customer journey, then presented my findings to the CEO and Communication Director. - I developed graphics, landing pages and email campaigns.

- I volunteered for the research programme and spent the summer researching the effect of the pesticide Emamcetin Benzoate on coconuts grown in Thailand's unregulated plantations.- I generated data via analytical chemistry techniques and analysed the findings to show the presence of the pesticide. - I presented my work to a panel of professors and peers, and the university took forward the findings.