Joe Carile Email & Phone Number

St. Catharines, ON

• Handle all things digital for one of the leading promotional product manufacturers in Canada: Social Media, Website, & Information Technology
• Created and executed a strategic plan to redesign our website www.jay-line.com. Managing a database of over 1000 products, each with their own specific attributes and details.
• Develop and maintain a database of over 25,000 registered email list subscribers. Network with them constantly to ensure satisfactory delivery of specials, notifications, and other general company updates.
• Coordinate and create graphics for both web (Flash files, website images, email blasts) and print (ad buys, flyers, brochures, posters, and promotional products).
• Handle logistics for all Jay-Line trade shows and event management, which have over 10,000 visitors annually.
• Create the annual catalogue, which sees a print run of 20,000 copies, distributed to over 6,000 customers throughout North America.

St. Catharines, ON

• Designed concepts, layouts, and visuals for over 60 events that were advertised to over 17,000 students and employees.
• Worked closely with the Advertising and Design Services department and the Marketing Coordinator in creating promotional materials, namely posters, flyers, and banners. Provided supporting designers with conceptual.
• Liaison with external actors with regards to use of logos and trade marking. Was responsible for the reporting of all trademark infringement issues.

St. Catharines, ON

• Promoted 6 existing on campus businesses which has seen an increase in revenue of $86,000 during my 18 month tenure.
• Created and implemented surveys that evaluated the perceptions of over 3,000 students.
• Wrote several important documents that help streamline marketing processes for future Marketing Coordinators (Corporate Identification Policy, Event Marketing Strategy, Advertise With Us: Ratified club advertising.
• Followed up with media outlets after the distribution of press releases and arrange interviews with internal and external media regarding BUSU related events/services/businesses.