Joe Carpenter Email & Phone Number

Texas, United States

Arlington, Tx, Us

Arlington, Tx, Us

Arlington, Tx, Us

Led 30+ person team responsible for corporate communications, media relations, branding and marketing, internal communications, crisis communications, social media and multimedia production. Guided strategic communication strategy, ensuring alignment with overall business objectives. Managed agency contracts and $5.7M ops and advertising budget. • Rebuilt and overhauled severely understaffed media relations function; reestablished relations with regional media outlets and rapidly grew media reach by 69% (FY20 vs FY21) and Advertising Value Equivalency by 48% to $537.5M. • Identified need for increased advertising to promote university and generate market share growth; drove volume of advertising impressions from 6M (FY19), to 113M (FY20), to 122M (FY21), to 154M (FY22). Aligned marketing strategies with annual sales goals increasing freshman class admissions by 7% despite national declines.• Developed and led adaptable crisis communications strategies in response COVID-19 pandemic, unfavorable media reports about CEO, critical audit of highest revenue program, numerous emergency incidents and 2021 Texas Winter Storm. • Led integration of communications support with philanthropic operations, contributing to total philanthropic support growth of +15% (FY21) and +14% (FY22).• Revitalized social media strategy to directly support marketing and business outcomes and sales; drove first year growth of +17% impressions, +5% engagements and +7% followers; delivered second year growth of +37% in impressions, +39% engagements, and +16% followers.• Revamped sponsorship program to increase visibility, managing and negotiating advertising agency, strategic communications contracts, and entertainment venue sponsorships including with Dallas Cowboys, Texas Rangers, and Texas Live.The University of Texas at Arlington is the second largest in University of Texas System with nearly 46K students and 5K employees, $125M annual research, and $854M operating budget.

Radford, Va, Us

Hired into newly created leadership role; oversaw communications, media relations, branding, marketing, internal communications, crisis communications, community relations, and economic development. Developed advertising strategy to support business goals, managed agency relationships, and oversaw budget of $1.9M. Member of CEO’s leadership team. • Led first comprehensive branding campaign, leading to cohesion and consistent messaging; drove increase in applications, brand awareness, and improved alumni/philanthropic support including 2-year fundraising pledge growth of 213%. • Developed and implemented university’s first data-informed advertising and marketing campaign; contributed to 95% increase in freshman and 25% increase in transfer student applications.• Shaped business proposal for competency-based education to be delivered to governor, providing insight and training to briefer and president on executing effective pitch; achieved enthusiastic support for product launch. • Managed Board’s communications strategy for CEO’s transition and selection process for new CEO.• Created messaging efforts for funding proposal to state legislature for $100M capital construction project; partnered closely with President, government relations, and CFO to craft multi-faceted communications and lobbying strategy. • Established communication plan to build support for M&A activities surrounding private health sciences college to form state’s 2nd largest nursing program; developed communications and engagement strategy for $28M property acquisition.

Washington, Dc, Us

Washington, Dc, Us

Supervised and oversaw U.S. Navy’s internal corporate communications enterprise, focusing on maintaining globally dispersed workforce of 623K employees informed of corporate initiatives and priorities. Provided leadership to organization and oversaw successful interstate relocation of operation while maintaining high-level of operational production, ensuring quality, accuracy, and alignment with corporate messaging strategy.

Washington, Dc, Us

Led staff of 15 employees and managed public relations of #1 ranked U.S. public college in extremely high-profile environments; oversaw all PR, media relations, strategic and crisis communications, marketing, social media, creative services, and community relations. Drove efforts to position Naval Academy with prospective applicants, stakeholders, customers, and alumni while serving on CEO’s leadership team. • Led PR efforts in response of serious allegations reported on by national media including 2 simultaneous financial audits, public criticism of minority admissions processes, student misconduct, and student honor code administration; maintained #1 reputation, generated record-setting applications, and continued philanthropic support to Naval Academy. • Aligned communications, marketing, and sales strategies and launched first social media channels, increasing total student applications by 74% and diverse applications by 137% over 3 years.• Led storyboard development for visitors center welcome video and created marketing plans with regional tourism and visitors’ bureaus to build awareness; promoted Navy Blue Angels air show attracting 100K attendees.

Washington, Dc, Us

Developed and implemented integrated communications, messaging and legislative affairs messaging strategies representing highly matrixed, globally dispersed organization of more than 600k employees with an operating budget of $150B. • Ensured messaging alignment with corporate communications plans on Navy issues and programs, including legislative authorizations impacting high-value procurement programs (DDG-1000, DDG-51 and LCS ship acquisition programs), aircraft carrier force structure authorities and personnel programs.• Led and coordinated with Navy and DoD corporate communications, congressional notifications and public announcement strategies for all high-value contracts. Supervised preparation and submission of daily notifications and reports to Congress. • Direct interaction and liaison with members and professional staffs, as well as D.C. and district offices. Organized and led congressional field visits to Navy installations and units to increase engagement with and understanding of the Navy. Coordinated 5,000 responses annually to congressional queries on Navy policies, personnel, and programs.

Washington, Dc, Us

Served as an official Pentagon spokesperson and media relations officer for the Department of Defense. Extensive national and international media engagement.• Lead spokesperson for U.S. DoD operations and policies in Europe, Eurasia, Africa and with NATO. Served as a spokesperson for combat operations in Iraq and Afghanistan.• Developed and implemented communications, public messaging and engagement plans used by DoD, State Department and National Security Council, including basing rights, eastern Europe missile defense site locations and establishment of U.S. Africa Command. • Led advance and on-site media planning for highly visible Secretary of Defense Robert Gates visit to Israel, including diplomatically significant bilateral press conferences and media engagements with Israel minister of defense and prime minister. • Coordinated and planned bilateral Pentagon press conferences with Secretary of Defense and visiting ministers of defense.• Qualified as a Joint Specialty Officer and a U.S. Navy International Relations sub-specialist.

Washington, Dc, Us

Established regional public affairs program, managing resources of regionally dispersed team of 24 civilian/military professionals for 10 U.S. Navy bases in 6-state region (30,000 military & civilian employees, $1.9B payroll and $3.1B economic impact). • Served as chief spokesperson. Provided PR counsel to region CEO and base commanding officers. • Led regional emergency PR planning and response, including for 20+ regionally dispersed nuclear-powered propulsion plants and industrial, seaport, and airport operations.• Community Relations & Engagement: Led all PR and community engagement planning and operations for Navy’s largest annual community relations event in the #1 U.S. media market - Fleet Week New York City. Attracted more than 100k visitors and garnered significant national and local media coverage. Managed regionwide ship commissioning ceremonies, community relations and speakers bureau engagement resulting in increased public support for and awareness of Navy operations, initiatives and impact.

Washington, Dc, Us

Served as a spokesperson for global ops of U.S. Navy's Atlantic Fleet: 118K personnel, 186 ships, and 1.3K aircraft. • Provided crisis communications support for mass casualty terrorist attack on USS Cole (17 fatalities and 39 injuries); deployed to assist commanding officer with press conference message development and lead crisis media relations training to 250 surviving crew members. • Led Joint Information Center in credentialing 300+ international, national and local media for nationally broadcast for POTUS-attended memorial service.• Served as a Navy spokesperson for Egypt Air 990 crash recovery. Extensive international and national media experience.• Coordinated and briefed travelling White House Press Corps on Navy response to 9/11 in advance of POTUS nationally televised speech aboard U.S. Navy ship.• Lead project manager for both ABC Good Morning America and NBC Today Show live broadcast of morning shows from two separate aircraft carriers operating at-sea. Resulted in extensive favorable positive publicity for U.S. Navy.

Washington, Dc, Us

Operational program test manager for advanced concept technology demonstrations (ACTD) and advanced technology demonstrations (ATD). Coordinated Navy test and evaluation of leading-edge new technologies for assessment and possible utility in Navy operations and weapons and surveillance systems. Served as command's public affairs officer.

Washington, Dc, Us

Aide-de-camp to US Navy 2-star admiral commander of aircraft carrier task force (5,000+ personnel) and commander of U.S.-led international naval exercise Baltic Operations 1997.

Washington, Dc, Us

Navigator, Navigation Department Head and Administrative Officer.• Navigation Department Head: Responsible for planning, readiness, operations and training of all navigation department personnel. Served as ship's chief honors, ceremonies and protocol officer.• Navigator: Ship's senior navigation officer responsible for (1) safe and effective navigation planning, operations and training of all bridge watch personnel; and (2) advisor to commanding officer on ship navigation and bridge operations. Served as commanding officer's personal representative on all navigation issues during underway operations. • Chief Administrative Officer for 325-member ship's crew.

Washington, Dc, Us

Served as deputy chief engineering officer and division head, supervising 45 military personnel in operations, readiness, maintenance and training for ship's main propulsion plant (4 GE LM2500 gas turbine engines), electrical generation plant (3 Allison 501 gas turbine generators) and support systems. • Qualified Engineering Officer of the Watch (EOOW): shift supervisor for engineering plant operations, casualty control response and emergent repairs. Served as General Quarters EOOW ensuring the highest state of operations and readiness of ship's engineering and auxiliary plant during high-risk operations.• Engineering Casualty Control Training Team and Damage Control Training Team member: Trained engineering central control watch teams on engineering casualty response and damage control operations.

B.S.

M.A., National Security & Strategic Studies

Certificate Of Completion, Crisis Leadership In Higher Education Program

Certificate Of Completion, Public Executive Leadership

Certificate Of Completion, In-Residence Graduate Program For Strategic Planning

Certificate Of Completion, Public Affairs & Communication Strategy Qualification Course

Certificate Of Completion, Military Legal Officer Course

Certificate Of Completion, Dd-963/Cg-47 Class Engineering Officer Of The Watch (Eoow)