Joe Carstairs Email & Phone Number

Blockchain Copywriter helps companies, agencies and senior executives to produce high-quality, long-form content for commercial and technical audiences.Recent engagements include:- SettleMint, the Blockchain Transformation Company -Helped the sales, marketing and product teams with copywriting and content for branding, lead generation and communications campaigns. This included messaging for PR campaigns, ghostwriting for senior executives, creating benefit-focused product pages, producing in-depth case studies to empower sales teams and writing long-form industry reports for lead generation."Blockchain Copywriter played a crucial role in assisting us with numerous comprehensive thought leadership content pieces that served as the cornerstone of our lead-generation campaigns in the enterprise and technology sectors."(SettleMint CMO)- De.Fi, the DeFi Investing & Antivirus SuperApp -Advised the founders at an early stage, helping to fuel De.Fi's growth with a series of important content initiatives. These included benefit-led messaging for key product feature pages, how-to blockchain protocol guides for retail users and De.Fi's 'guide to crypto' book."Blockchain Copywriter has helped on a number of content projects, including our "investor’s guide to crypto" book, our long-running "ultimate guides" series and some key product pages. Their knowledge of blockchain and crypto means they can translate complex concepts into simple terms for retail users."(De.Fi CMO)

Cryptoland PR is the first dedicated blockchain PR & communications agency, connecting innovators to journalists, analysts, bloggers and thought leaders.I was responsible for planning content strategies and producing content for clients, including establishing key messaging narratives, developing pitches for PR colleagues, writing press releases and ghostwriting for senior execs.

London, United Kingdom

After two years with the company, I chose to move into a consulting role where I worked with the sales and client teams to address new project requirements, develop strategies, build teams and plan delivery.This included planning and delivering the early stages of a digital transformation project for a key insurance client. The project involved customer and employee workshops, resulting in persona development, service blueprints and technology roadmaps for a new Sitecore experience platform.

London, United Kingdom

I was in charge of all aspects of marketing at Pancentric for two years, with a particular focus on lead generation, content marketing and brand awareness.This involved formalising the consultative sales process for tracking and measurement, as well as enriching it with marketing tactics (strategic partnerships, thought leadership, taster events and rich media) that would enable sales staff and subject matter experts to answer our target market's needs.

London, United Kingdom

Consultancy work for Grant Thornton, helping to deliver the Business Growth Service (formerly GrowthAccelerator). I was responsible for GrowthCommunity content, as well as planning and producing content for various national marketing strategies and campaigns.

Copywriter and content marketer for Octopus Group (now Publicis Pro). I produced articles, whitepapers, blogs, case studies, infographics, eDMs, videos, animations and landing pages for clients like Huawei, SAP, Colt, CSR, Michael Page, Bluetooth Special Interest Group, Flexiant, Proxama and LANDESK.

London, United Kingdom

I helped Funding Options to plan and implement its marketing and communications strategy during its first full year of operation. This involved managing a small team of freelance creatives, including a copywriter, print designer and filmmaker.

Duties included writing all content for the business including websites, brochures, adverts, press releases, email campaigns and other client facing material. I also managed the company’s websites and the relationship with the contracted design agency.

Duties included writing articles covering the leveraged loan market as well as the niche currency bond markets. I also wrote feature articles for supplements and weekly editorial pieces for the website. Other coverage included bank results and people moves within the market.

Medieval And Modern History, History

Advanced Meddpicc, Selling Skills And Sales Operations

History, Mathematics, Theatre Studies, General Studies