Joe Carter

Joe Carter Email and Phone Number

Strategic Agency Lead @ Tracksuit
Melbourne, VIC, AU
Joe Carter's Location
Melbourne, Victoria, Australia, Australia
About Joe Carter

Business & marketing leader with 17+ years experience in agency, B2C, B2B SaaS and start-up environments.My purpose is to build the brands who will protect the planet for future generations.Industry & size-agnostic, I enjoy strategic thinking, leading cross-functional teams, and creating & growing meaningful brands - with a solid understanding of how every company decision affects the P&L.In 2019, I co-founded The Ironclad Co. with Kate & Levi Slavin - making the world's best cast iron cookware with a Three Generation Guarantee®. www.ironcladpan.comPrior to that, I learned about the insight & strategy behind the most innovative companies and creative work on the planet at Contagious, and then partnered with the teams who were creating this kind of work at one of the world's most creative agencies on the planet - Colenso BBDO.Working with 100+ companies in an array of marketing & commercial leadership roles, I believe that a company's brand is their unfair competitive advantage.In my free time, I love developing my passion for languages and cultural exploration - speaking English, German, Spanish & French - all things sport, philosophy & critical thinking, and playing board games. If you're in Melbourne, I challenge you to a game of Catan.I'm here to connect with fellow founders, business leaders, marketers and investors, so don't be shy.

Joe Carter's Current Company Details
Tracksuit

Tracksuit

View
Strategic Agency Lead
Melbourne, VIC, AU
Website:
gotracksuit.com
Employees:
191
Joe Carter Work Experience Details
  • Tracksuit
    Strategic Agency Lead
    Tracksuit
    Melbourne, Vic, Au
  • Tracksuit
    Senior Partner Manager
    Tracksuit
    Melbourne, Vic, Au
  • Tracksuit
    Senior Agency Partner Manager
    Tracksuit Nov 2024 - Present
    Melbourne, Victoria, Australia
    Tracksuit offers affordable, always-on brand health tracking for modern consumer brands seeking actionable insights into their brand performance, category, and competitors. Our easy-to-use platform delivers continuous data, empowering brands to make fast, strategic decisions—without the high cost and complexity of traditional offerings.Our vision is to put brand data on the agenda in every boardroom—because what gets measured gets managed. Tracksuit is becoming the common language for measuring and communicating the value of brand, helping build future-proofed businesses.Backed by Mark Ritson, Ascential, Altos, Footwork, Blackbird, Icehouse, Tim Brown (Allbirds), Lenny Rachitsky, and many other incredible brand leaders.
  • The Ironclad Pan Company
    Co-Founder
    The Ironclad Pan Company Aug 2019 - Present
    Melbourne, Victoria, Australia
    To hand something down, you need a product that will last, and a planet to leave it in.Ironclad makes the only cast iron cookware with a Three Generation Guarantee®. We also make a range of sustainable home, kitchen and camp accessories.Ironclad products are loved worldwide, and can be found in 50+ retailers in New Zealand & Australia and on our website (www.ironcladpan.com).The company is proudly co-owned by 260 people in our community, including top chefs Lennox Hastie, Peter Gordon & Al Brown, and the world-class production company FINCH.
  • Colenso Bbdo
    Partnerships Director
    Colenso Bbdo Sep 2020 - Jun 2021
    Auckland, New Zealand
    Partnered the world's most meaningful brands, delivery platforms, media & publishing houses, network partners and international & local awards shows & industry bodies with the world's best creative & strategic talent at Colenso BBDO.
  • Colenso Bbdo
    Communications Director
    Colenso Bbdo Oct 2017 - Sep 2020
    Auckland, New Zealand
    My job: Partner the world's most interesting brands and marketers with Colenso BBDO.What Colenso BBDO does: Build the world's most meaningful brands.A few things that have happened in my three years:- Cannes ranked us Agency of the Decade, Pacific- Contagious ranked us #1 on their 2017, 2018, 2019 and 2020 Pioneers List.- Effies ranked us APAC Agency of the Year, 2020- Spikes ranked us APAC Agency of the Year, 2019- WARC ranked us #2 Most Effective Agency in the World, 2019.- Pedigree SelfieSTIX was the second most awarded campaign in Colenso history.- Secured coverage and op-eds through earned media channels including AdWeek, Fast Company, Forbes, AdAge, The Drum, Campaign, Mediapost, Mumbrella, NZ Herald, AdNews and Branding in Asia.- Judged The Webby Awards in 2018, 2019 & 2020, and was ranked in the Top 100 Business Developers in the World by The Drum in 2018 & 2019.- Started the Love This podcast and published 84 episodes
  • Contagious Communications
    Account Development Manager Emea
    Contagious Communications Apr 2017 - Sep 2017
    London, United Kingdom
    18 months. Heaps of new long-term subscription/membership clients.Heaps of bums on seats at Most Contagious and Now Next Why.Heaps of revenue generated and relationships discovered.Created an inbound marketing strategy.Then I heard of an Auckland advertising agency called Colenso BBDO.And I moved the other side of the world...----------------------------------------------------Promoted!Creating the future of marketingWorking with a brilliant global crew and clientsStill learning. A LOTwww.contagious.comContagious equips companies across the globe to achieve their marketing objectives. Big or small, pragmatically fundamental or wildly ambitious. Contagious Thinking drives results.Contagious Thinking is delivered into our clients via our multi-platform proposition: our web based intelligence platform; the quarterly magazine; live events and/or our consultancy arm – Contagious Insider.Contagious believe that brave innovative creativity is the best means to gain a competitive advantage in business no matter what sector you operate in.Subscription services: Contagious Magazine & Contagious I/OEvents: Most Contagious & Now, Next, WhyInsider: Contagious' consultancy divisionOur intelligence services are sold in 97 markets, boasting clients such as the BBC, Diageo, Heineken, Google, Nike, Under Armour, Mondelez, Louis Vuitton, ASOS and a diverse range of agenciesContagious is not just now. It's the futureBook a meeting with the team today: ✉ sales@contagious.com
  • Contagious Communications
    Business Development Manager Emea
    Contagious Communications May 2016 - Apr 2017
    London, United Kingdom
    Creating the future of marketingWorking with a brilliant global crew and clientsLearning. A LOTwww.contagious.com"There are no facts on the future, only guesses. Working with Contagious I find those guesses are more likely to be certainties." Sir John Hegarty - Founder & Worldwide Creative Director BBHContagious equips companies across the globe to achieve their marketing objectives. Big or small, pragmatically fundamental or wildly ambitious. Contagious Thinking drives results.Contagious Thinking is delivered into our clients via our multi-platform proposition: our web based intelligence platform; the quarterly magazine; live events and/or our consultancy arm – Contagious Insider.Contagious believe that brave innovative creativity is the best means to gain a competitive advantage in business no matter what sector you operate in.Subscription services: Contagious Magazine & Contagious I/OEvents: Most Contagious & Now, Next, WhyInsider: Contagious' consultancy divisionOur intelligence services are sold in 97 markets, boasting clients such as the BBC, Diageo, Heineken, Google, Nike, Under Armour, Mondelez, Louis Vuitton, ASOS and a diverse range of agenciesContagious is not just now. It's the futureBook a meeting with the team today: ✉ sales@contagious.com
  • The Field //
    Marketing And Business Development Manager
    The Field // Jun 2015 - Apr 2016
    London, United Kingdom
    ► Reported directly to the MD► Strategic business growth and new business lead for The Field & Ted Staffing► Client / Agency relationship owner► Pitch development, Account management, Reporting► Salesforce, Hubspot and Google Analytics trained► Microsoft, Xbox, Warner Bros, Ubisoft, Gruppo CampariThe Field is a strategic brand experience agency specialising in building trust for brands through experience-led communicationThe Field focuses on the 4 channels that matter: Experiential // Digital // Shopper // Branding
  • Ted Staffing
    Marketing And Business Development Manager
    Ted Staffing Jun 2015 - Apr 2016
    ► Reported directly to the MD and Head of Staffing► Created, nurtured and executed a business development strategy► Established numerous new relationships► Client / Agency relationship owner► Account management, Reporting► Various agency and brand clientsTED are a specialist staffing, build & logistics supplier to brands & agencies around the UKTED specialise in working with brands with complex stories to tell and employ intelligent, articulate promotional people with a genuine passion for promoting products
  • Je Events
    Co Founder & New Business Director
    Je Events Dec 2014 - May 2015
    London, United Kingdom
    ► Co-founded a start-up promotional and hospitality staffing agency► Generated £100k+ in revenue, sourcing and supplying to 12 clients in 3 months► Recruited, trained and managed 400+ temporary staff members► Watu & Hubspot trained► Social media management – created Facebook (1300+ likes) and Twitter (600+ followers) channels to attract new business and shape the JE Events brand JE Events provide experienced, dedicated promotional staff nationwide to agencies & brands
  • Procter & Gamble
    Territory Development Manager
    Procter & Gamble Jun 2013 - Dec 2014
    ► Increased revenue from £13 million to £16 million in 6 retailers through B2B sales► Responsible for 27 stores, educating and negotiating with store managers► Due to highest increase in profit, promoted to National Tesco Account Manager
  • Event Manager / Event Planner / Staffing Manager
    Freelance Event Manager / Event Planner / Staffing Manager
    Event Manager / Event Planner / Staffing Manager Feb 2007 - May 2013
    London, United Kingdom
    An established Event Manager, Event Planner & Staffing Manager in the experiential, events and PR industries. I provided a professional and creative solution to brands and agencies for experiential marketing events or promotional campaigns. Based in London, I have represented 100+ brands since 2007. As I speak fluent French, German and Spanish, I travel, working in countries including France, Germany, Spain and Switzerland.

Joe Carter Education Details

Frequently Asked Questions about Joe Carter

What company does Joe Carter work for?

Joe Carter works for Tracksuit

What is Joe Carter's role at the current company?

Joe Carter's current role is Strategic Agency Lead.

What schools did Joe Carter attend?

Joe Carter attended Marketing Week Mini Mba With Mark Ritson, The University Of Hull, Ipswich School.

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