• Aligned key areas across Commercial, Technology, and Analytics organizations to develop and enable the future commercial customer engagement model• Developed measurement framework that translated commercial customer engagement strategy to key metrics that connected execution teams and empowered them to guide their work

• Advised analytics leadership on the creation of a centralized analytics operating model and supporting organizational design• Collaborated on an analytics use case funnel framework to enable joint accountability between analytics and commercial leaders• Identified opportunities to improve digital marketing data through the development of human vs. bot machine learning classification model• Embedded Agile frameworks to improve insight delivery across the operating model• Standardized analytics request intake process to create demand transparency leveraging JIRA

• Developed strategies focused on omnichannel customer experience orchestration • Advised IT leaders on customer engagement marketing technology stack roadmap• Created use cases with emphasis on descriptive, predictive, and prescriptive analytics capabilities• Trained marketing Agile teams on AB testing and optimization techniques• Collaborated on the creation of a scalable, oncology predictive targeting engine• Established a global community of like-minded, data-driven marketers to facilitate knowledge sharing and elevate a digital IQ and experimentation

• Developed an approach to unify the digital ecosystem for US consumers to enable measurable, relevant and personalized experiences that drive ROI• Identified the need, conceptualized, and implemented a Data Management Platform (DMP) to enable new digital marketing capabilities for US consumers that produced a million dollars in media spend efficiency annually • Envisioned and launched a company-first Voice of Customer capability and leveraged insights to optimize customer experience and media spend• Optimized cross-channel media spend to maximize brand profitability resulting in 30 million dollars savings in paid search

• Designed and managed digital analytics framework that enabled continuous optimization and delivered actionable insights• Enabled digital transformation capabilities through the integration of multiple digital technologies – email, search, VOC, social, CRM and mobile – to unify data for multichannel analysis and delivery of omnichannel consumer experiences• Oversaw an enterprise tag management solution to standardize data collection across the digital ecosystem by integrating marketing technology vendors, mobile, social, email, VOC, SEM, SEO, display and video• Leveraged agile principals to drive revenue growth and cost savings through enterprise-wide digital channel innovation, which enabled new marketing technologies, optimization and testing strategies• Established and embedded AB experimentation best practices• Supervised and mentored a team of analysts

• Manage brand digital optimization and testing strategies for multiple pharmaceutical companies, including Pfizer, Astra Zeneca, Novartis, Abbot, Shire and DePuy• Gather strategic insights to guide the redesign of the PfizerPro.com professional portal to improve Pfizer's credibility and reputation among healthcare professionals• Optimize digital campaign performance for Symbicort's MeasuresForSuccess.com program • Formulate and establish digital media campaign metrics and optimization strategies for various unbranded consumer campaigns, such as fibrocenter.com, helpnervepain.com, rethinkcopd.com and rethinkasthmacontrol.com • Drive revenue growth for the analytics department through new business development• Direct and mentor a team of analysts, including managing employee development plans and performance evaluations• Foster all vendor partnerships, inclusive of contract management• Oversee and guide the innovation, development and implementation of new analytics and optimization tools• Customize measurement and SEO strategies across all client engagements

• Lead the web analytics effort across five major pharmaceutical brands spanning 15 websites• Manage the optimization strategy for the redesign of Nexium's purplepill.com, the most trafficked pharmaceutical webproperty in 2008 • Launch Symbicort brand website, MySymbicort.com, liaising with IT, graphics and account teams • Establish a ROI model for DePuy's $18 million, multimedia, Olympics campaign, which featured DePuyUSA.com,KneeReplacement.com and HipReplacment.com to determine effectiveness by channel• Develop and implement specific action plans for clients based upon their unique business goals• Define key performance indicators (KPIs) and deploy appropriate web analytics applications to identify areas of opportunity for customers• Provide strategic counsel coupled with data-driven metrics reports to pharmaceutical clients to inform eMarketingdecisions• Recommend SEO refinements to continually maximize the customer web presence• Co-develop and provide multichannel input into sales pitch efforts• Collaborate with and educate internal strategists on emerging web technologies and online marketing trends

• Conceive, originate, and implement a website to provide an aesthetically-pleasing and informative customer experience• Continually optimize the website following standard SEO principles; achieved #1 ranking in Google for various key word phrases• Routinely modernize the website to remain current with specials and events• Monitor and enhance websites periodically based upon Google Analytic discoveries • Provide supplemental IT support for administration

• Function as the Ikon.com corporate web property business owner• Conceptualize and direct the launch of the customer-facing, eCommerce website, IKONDirect.com • Design and execute digital campaign strategies for corporate and consumer websites• Negotiate and strengthen new vendor relationships to expand association base• Optimize the digital channel on a continual basis through designed experiments, working closely with IT• Author business requirements documents for all eBusiness projects• Lead and monitor web analytics effort for three external web properties• Translate data into digital insights and formulate actionable recommendations for senior management• Develop, deploy and monitor online marketing campaigns

• Provide strategic insight to steer content architecture for Comcast.com redesign and relaunch• Manage the Comcast.com internal search functionality• Guide from conceptualization to implementation recurring credit card functionality on Comcast.com, meeting projectdeadline and earning a $2.5 million credit for the company from Visa• Define and execute AB/multivariate tests for Comcast.com to continually optimize the web property• Manage implementation of WebSideStory/Visual Sciences/HBX reporting software on Comcast.com• Create custom metrics reports and perform actual analysis to track customer behavior on Comcast.com• Present key analytics findings and related solutions to senior management• Monitor online marketing campaigns and evaluate their effectiveness• Create and deploy internal training program for national, company-wide use of web technologies• Assess new website functionality and regression test monthly website application code pushes

• Document and resolve employee and client hardware/software issues relating to desktop and laptop PC’s throughout North America• Supply technical support for AS/400 users and networking and hardware/software expertise for the Exton location• Remotely monitor and maintain client database• Implement RAS security tokens within the ACE database

• Construct, maintain, and manage over 250 web properties for over 250 customers.• Execute and deliver trend reports on website activity• Partner and facilitate communication between website proprietors and their ISP to ensure timely launches• Initiate and coordinate the development of the web-based iService application