Joe Cervone Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

• Led a news team of beat writers, copyeditors, bloggers, and video editors to improve the day-to-day quality and quantity of content produced across the network’s digital platforms
• Managed short and long-term content budgets, contributing to record unique visitor and video-on-demand start totals for nbcswashington.com in 2019, 2020 and 2021
• Oversaw digital promotion and coverage plans for the network’s live programming and game broadcasts leading to increased viewership in key demographics
• Developed new workflows to optimize content production resulting in double-digit increases of unique visitors and video-on-demand starts in 2020

Washington D.C. Metro Area

• Hired to manage the big picture creation, flow, and promotion of content developed across the network’s digital platforms, including web, social, email, podcast, and mobile
• Worked cross-department with content, sales, marketing, and technical teams to ensure the timely and accurate execution of all digital content, contributing to a 125% increase in website unique visitors and 323% rise.
• Along with the Director of Cross-Platform Sales, oversaw the development, execution, and reporting of digital sponsorship campaigns resulting in increased revenue and new monetization opportunities
• Tracked and reported digital analytics, provided daily and weekly reports to executives, key stakeholders, and content creators

Miami/Fort Lauderdale Area

• Promoted to lead the day-to-day operations of the club’s digital platforms
• Served as administrator for marlins.com, managed daily upkeep, and fulfilled all website requests from marketing, sales, and communications teams
• Oversaw 1,300 email marketing campaigns in 2017 leading to a 32% increase in open rate and 340% increase in revenue from the previous year
• Led season-long and live-game social media coverage, managed a team of content creators, photographers, and creative designers
• Responsible for the club’s in-stadium mobile application: the MLB.com Ballpark app
• Served as the club's point-of-contact for Major League Baseball’s tech arm: Baseball Advanced Media (BAM)

Miami/Fort Lauderdale Area

• Hired full-time to run the club’s Facebook, Twitter and Instagram pages, developed content calendars and served as the primary author during live games and events
• Ranked 1st on Facebook and 2nd on Twitter among Major League Baseball’s 30 clubs in engagement per follower in 2016
• Provided live-game social media coverage during 162-game seasons, often producing original photos, graphics, videos and interviews for the organization’s pages

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• I served as a social media photographer and content-gatherer for visiting baseball clubs that played the Miami Marlins during the 2014 and 2015 Major League Baseball seasons
• Gathered original photos, videos, and stories during batting practice, live games and during postgame
• Interviewed players, coaches, and fans for original stories and when viral moments occurred
• Content produced was published on the social media channels of 16 baseball clubs, as well as Major League Baseball's channels

Coral Gables, FL

Davie, Florida

• Assisted in the set-up, organization and execution of Dolphin Academy’s 7-on-7 flag football tournament for high school teams and youth football camps.