With an illustrious career spanning over 11 years at WPP, Joe's journey in the marketing and retail landscape is nothing short of exceptional. Since his debut at Ogilvy Shanghai in 2006, he has led his teams to execute best-in-class and award-winning retail experiential projects across 22 countries in the Asia Pacific. Notably, Joe played a key role in establishing the OgilvyAction office in Hong Kong, later rebranded as Geometry Global, where he spearheaded groundbreaking brand activations for major players like British American Tobacco, Pernod Ricard, Diageo, and Remy Cointreau.In 2015, Joe co-founded GTRS within Geometry Global, securing and activating duty-free concessions at Hong Kong and Macau International Airport. Transitioning to the intersection of technology and retail, he founded Unigons in 2017, co-inventing RetailEye™, the world's first smart retail AI tool. His entrepreneurial spirit continued with the 2019 launch of POD Technology, introducing Vietnam's inaugural self-diagnostic vital signs kiosk. Joe's narrative is a fusion of innovation, global impact, and entrepreneurial success, positioning him as a dynamic leader in the ever-evolving realms of technology and retail.
Listed skills include Shopper Marketing, Digital Marketing, Digital Activation, Brand Activation, and 27 others.