Joe Clarkson Email and Phone Number

Marketing lead for Wine Enthusiast’s 2023 Spirits Brand of the Year. Lead a team of cross functional partners, marketing agencies and distillery team to implement brand strategy and ensure flawless execution. -Relaunched brand ambassador program, managing a group of eight ambassadors across key markets, focused on driving on / off premise growth through trade education and consumer engagement-Led the innovation efforts of multiple award-winning offerings out of Cascade Hollow, overseeing pack design, commercial strategies and marketing launch plans-Drove agenda and development of brand’s annual marketing business plans and quarterly business reviews-Responsible for performance and data analysis and measuring ROI across all channels and teams. Full accountability of P&L inclusive of pricing and profitability enhancement and brand A&P strategy-Launched Dickel’s new creative platform through refreshed media + owned social strategy, creative assets, experiential, influencer engagement, cultural partnerships and commercial programming:--Refined / tightened brand positioning, clearly defining target consumer / occasion, brand purpose, cultural territories, etc.--Captured a range of creative assets to leverage across marketing channels--Adjusted media strategy, focusing on high impact channels such as cultural partnerships, strategy in-market OOH, TV-like video, etc.--Refocused owned social strategy, grounded in clear content pillars and refreshed / dynamic content--Expanded experiential influence within marketing plan: built two new mechanics (cultural dive bar, educational flight school), tightened tentpole event strategy, updated wearables / giveaways, etc.--Built brand cultural strategy, amplifying through influencers, partnerships, always-on gifting / PR, etc.--Developed brand’s commercial programming including always-on quality creds, in-market luxury education, on / off premise activations leveraging sponsorships of key tentpole events

Marketing lead for all brands coming out of Cascade Hollow Distilling Co, led by George Dickel.Leader of the George Dickel IAT, managing the brand’s creative, social, paid media, PR, experiential, influencer marketing and design agencies Delivered annual Marketing Business Plans (MBP), enrolling key stakeholders and briefing agencies to create and execute impactful activity plansLed the development of George Dickel’s refreshed brand world, overseeing the creative overhaul of all marketing assets (POS, media, web, etc.)Developed 360 marketing launch plans for all innovations coming out of Cascade Hollow Distilling Co., most recently Dickel Bourbon, George Dickel Bottled in Bond and George Dickel x Leopold Bros. Collaboration RyeWorked closely with General Manager and Distiller Nicole Austin, aligning marketing plans to the liquid opportunities at Cascade HollowSupported gate process to integrate and commercialize new innovations and renovations within DIAGEO’s supply chain, route to market and marketing structurePartnered with the collective team at Cascade Hollow to ensure the brand home has the resources to recruit visitors and operate at the brand’s standardsCollaborated with the Accelerator commercial directors to execute brand strategies within key markets

Senior counselor for client partners and account teams, providing multi-platform leadership and brand strategyEffectively managed client needs and employee development on multiple pieces of business during periods of high activityPartnered with the creative team to lead strategy sessions and drove the creative development process (including brainstorms) on new and existing accountsWrote and edited strategic documents and account plans, centered around client partner's business objectivesPlanned and executed strategic media outreach, driving impactful earned national/local press for client partnersLeveraged and collaborated with influential talent, as they reinforced brand messages through media interviews, social content and personal appearancesManaged year-long social influencer programs, overseeing strategy, content development, paid media support, measurement, etc. Independently interpreted quantitative data to develop a qualitative point of view about the competitive landscape and target consumerFostered and championed an environment in which unconventional thinking is encouraged and rewarded

Approved 146 intern positions and 121 employer account requests for the PRSSA Internship Center as of Dec. 2011Recruit and communicate with employers to encourage them to post internship positions on the PRSSA Internship CenterLiaise with PRSSA members regarding internship opportunities and PRSSA Internship Center inquiriesProduce Intern Talk, a monthly podcast for the PRSSA blog that touches on the many facets of the internship worldCo-host and participate in monthly PRSSA Twitter chatsSubmit biweekly and monthly position reports and participate in National Committee conference calls

Successfully pitched and secured coverage to local, regional and national media Developed a public relations plan for three Hunter PR clients targeted toward college studentsResearched businesses for two public relations outreach programsInterviewed with AdAge regarding the Hunter PR internship program and projectContributed as a guest blogger for the Hunter PR BlogParticipated in agency brainstorms, client conference calls and team meetings

Wrote press releases for local outlets regarding hospital developments and philanthropic eventsPrepared fact sheets and kits for the 2010 Health Kids ProgramCoordinated the 2010 Baby Fair by reaching out to vendors, media, sponsors and community membersWrote and edited articles for the Lima Memorial Health System newsletter, Connections

Created brochures for geocaching and ecotourism at the resortServed as contact person for group leaders prior to their stay at the resortDirected internal relations efforts to prepare staff for guest arrivals, weddings, reunions, etc.