Joe Cruz Email and Phone Number

Responsible for setting and executing the corporate digital brand strategy, as well as the IT strategy that drives the e-publishing initiatives of the business, while providing operational oversight and leadership of the Online Services, Engineering, Product Development, and Multimedia Production groups.In this role, I have designed and implemented a number of mission-critical applications and workflow automations that help to drive delivery of online products and power complex production workflows. On the engineering side, I have secured and optimized our environment to achieve PCI compliance certification, moved the company to a highly virtualized environment that has significantly reduced operating costs while enabling a robust disaster recovery strategy that ensures business continuity. I also founded and staffed new departments to support the business, including a multimedia production group that has propelled the success of our online webinar products, and a product development department responsible for the effective delivery and management of products.

Fourth employee and first technology hire of this search marketing start-up. Implemented all core information technology elements (LAN/WAN, email, web services, etc.) as it progressed from start-up status to a robust, top-rated business. Integrated additional offices in NY, CA and Canada. The technology infrastructure, development initiatives and IT strategy delivered helped propel the company to become one of the top search marketing agencies in the nation, leading to an acquisition by Aegis Group/iProspect in 2008.

Responsible for successful delivery of live and on-demand streaming webcasts for clients such as Cisco Systems, Level 3 Communications, Merrill Lynch and Oracle. Managed several teams of designers and developers as the main point of contact with clients from pre-production through the completion of the events.

Managed the interactive design and development team in the Digital Division to deliver custom websites and interactive CD-ROMs for clients such as Primedia. Created custom solutions to help our clients repurpose and deliver their print-centric assets via digital media.