Joecy W. Email & Phone Number

Los Angeles, Ca, Us

Bellevue, Wa, Us

Bellevue, Wa, Us

Arcadia, California, Us

Founded and manage a greenfield 501(C)(3) nonprofit organization focuses on enabling Chinese women to thrive in the US.

Provided customer-centric marketing services to startups and nonprofits, Developed websites, customer presentations, client briefings, byline articles, executive summaries, whitepaper, speaking engagements, research projects, and brand marketing strategies for implementation. • Worked for Committee 100, a prominent Chinese American nonprofit on various communications and research projects to amplify Chinese-Americans’ voices in the U.S. • Enabled Ecology -China’s first magazine on the Tao of sustainable business, to grow users by initiating reader engagement campaigns. Authored a children's book to support sustainability and published it through Ecology. • Organized Cookie by Design store opening event with participants from community leaders, media, and 150+ customers.

Henderson, Nevada, Us

Managed ANA marketing budget, responsible for branding, content creations, advertisement, tradeshows, sales tools, digital marketing and cross-department communications, generated weekly reports for executives' review. •Formulated comprehensive content strategy and content reservoir, boosted social media postings with Linkedin page view increased by 400%, Facebook by 500%, facilitated ANA receiving nomination on Inc 5000.•Revitalized ANA's brand image, launched a series of new print advertisements with refreshing themes, published monthly on 5 trade magazines; Produced product editorial, press release and interview Q&As for executives.•Launched EnergyBoss new product at Powergen tradeshow; responsible for product name and branding, preliminary brochure, product packaging, media contacts, and overseeing booth design and set up.• Created a marketing specialist position, led the team with coaching and skill trainings.

Clayton, Mo, Us

Partnered with Global Asset Director and Global Solvents Commercial Director on strategizing and executing long-term and short-term growth plans, responsible for marketing communications, market research and business development projects within Global Chlorinated Organics Business; Led cross-functional projects for productivity improvement and employee motivations. • Architected global portfolio of new generation refrigerants, shaped the market landscape by providing intelligence on industry, product and customers; • Facilitated the global productivity initiative, developed tactics and strategies for R&D, Commercial, Supply Chain and Technical Service resulting in millions of dollars productivity achievement; • Led branding projects implementation to all communications vehicles including website, brochures, technical datasheet, stationaries, presentations, posters and videos, established marketing material repository for global team.

Midland, Michigan, Us

Controlled marketing communications budget for three Dow businesses in Asia Pacific, developed and implemented marketing communication strategy to support business growth. Managed all communications vehicles, including business and product branding, media relations, advertisements, sales tools, brochures, trade shows, customer events, digital media, employee communications, intranet, and internet. · Transformed integrated marketing communications strategy to support rapid business growth in Asia Pacific, implemented dynamic program combined with seminars, customer events supported by advertisement and feature article on Tier 1 business magazine. · Pioneered Dow Fabric and Surface Care co-branding projects with Taiwan Air Fresher Brand and Guangzhou Detergent Brand to maximize brand exposure while enhancing customer relationship; secured trademark license agreement on customer’s product package. · Led tradeshows and customer events in Thailand, Malaysia, Singapore, Bali Indonesia, Japan, Korea, Taiwan, and all across China with lasting impact; attained technology exhibition award at Asia leading tradeshow. · Managed external vendors on design, events and media, generated 200+ media clipping a year.

Shanghai, Cn

Responsible for both internal and external communications. · Established first company intranet and newsletters to cultivate joint venture culture. · Introduced media crisis workshop offering spokesperson media training, responsible for internal and external communication in Crisis Responsive Team. · Led company events including new factory launch, annual distributor award ceremonies and company family day with 800+ participants.

Santa Clara, California, Us

• Coordinated customer window tours of Flash and Wafter assembling lines.• Organized major internal and external events (e.g. a national CPU Announcement Ceremony with participants from the CEO of Intel the Vice-Mayor of Shanghai) in close cooperation with China Tier 1 media, including CNBC and CCTV.