Joe is a uniquely placed director within the industry, with an interdisciplinary background in advertising, photography and filmmaking, which has allowed him to develop a skillset that few other directors have.Having spent over 15 years in advertising, he has created campaigns for brands such as Adidas, David Beckham and McDonald's. "Joe understands what many directors struggle to grasp - what the client truly needs the creative output to achieve in order to meet business objectives".‍(Lucy McGettigan, Partner, The Romans)For this reason, he is the go-to choice for brands such as Adidas, Southern Comfort, EE and Foot Locker. With this mindset, he thrives in making sure any content hits marketing, advertising and PR objectives, whilst never losing sight of the creative vision or compromising on quality.Having started his career in content production as a photographer, he is now also an in-demand director and editor who is able to utilise his creative and technical background in photography to create beautifully composed shots and a purposeful narrative throughout all of his work.Joe is also an extremely sought-after editor – editing most of his own body of work. He’s often referred to as a ‘director’s editor’, as other director’s come to him seeking external input to breathe life into their work.Irrespective of the genre of content production he is working on, Joe leverages his 15 years of experience and unique collection of skills to prise stellar performances from his cast, whether he's working with professional actors, acclaimed sports stars, or the general public.