Joe Davidson Email & Phone Number

Managed growth of acquisition-based paid search and display campaigns for multiple brands including InterContinental Hotels Group®, Indianapolis Motor Speedway, continued, Ex-Guard and others.

• Managed digital marketing team for D2C lead generation and ecommerce across multiple web properties, accounting for 45% of leads and $56 million in annual revenue. Multichannel digital campaign strategic planning.
• In first 2 months, generated highest recorded lead volume at lowest CPA in account history.
• In first year, generated $7.5 million in profit growth (revenue minus spend) – 70% YoY increase.
• Generated record YoY growth with consistent CPA and ROI, resulting in 71% increase in revenue.

• Management of multi-million dollar SEM and display campaigns for multiple business objectives (audience development, subscription marketing, membership acquisition and revenue) across numerous brands. Manage team of.
• Generated YoY growth on subscription marketing efforts - 25% increase in sales with zero increase in spend/budget. CRO resulted in 40% increase in conversion rate and 21% decrease in CPA.
• Managed paid efforts for arbitrage revenue program, scaling up to $5K profit per day.

Des Moines, Iowa Area

• Managing multi-million dollar online marketing campaigns (search and display advertising) for dozens of sites across the publisher's online network. Lead SEM team on campaign implementation, tracking, analysis and.
• In 2 months, increased revenue to partnership program by 80% while maintaining profit margin.
• In 4 months, increased CRM database volume on new web property by 82%, growing from 11K avg monthly acquisitions to over 60K avg monthly acquisitions.

Management of paid search programs to support client sales and/or acquisition goals and CPA targets. Development and implementation of campaigns - keyword research and segmentation, competitive analysis, ad copy development and landing page testing. Analysis and optimization of campaigns - bid management, keyword expansion and search query reporting.