Joe Davidson

Joe Davidson Email and Phone Number

Search Engine Marketing (SEM), Pay Per Click Advertising (PPC), Paid Search Consultant @ Kreg Tool Company
huxley, iowa, united states
Joe Davidson's Location
631 followers, United States
Joe Davidson's Contact Details

Joe Davidson personal email

Joe Davidson phone numbers

About Joe Davidson

Digital marketing leader with over a decade of experience and focus on paid media acquisition - paid search, social and programmatic display. Proven record of revenue and ROI growth on high demand customer acquisition, lead generation, ecommerce campaigns across multiple verticals.- Paid search, pay per click marketing (SEM/PPC): Google AdWords, Bing, Yahoo- Paid social media advertising: Facebook, Instagram, Twitter- Programmatic display: Demand side platforms (DSPs), Google Display Network- Remarketing: DSPs, GDN, Facebook, Adroll- Shopping ads (formerly Product Listing Ads/ PLAs)- Video: YouTube in-stream, Discovery- Content discovery: Outbrain, Taboola- Landing page optimization, conversion rate optimization (CRO)- Analytics: Google Analytics, Omniture- Campaign management/bid management platforms: Kenshoo, Marin, Adobe SearchCenter

Joe Davidson's Current Company Details
Kreg Tool Company

Kreg Tool Company

View
Search Engine Marketing (SEM), Pay Per Click Advertising (PPC), Paid Search Consultant
huxley, iowa, united states
Website:
kregtool.com
Employees:
139
Joe Davidson Work Experience Details
  • Kreg Tool Company
    Digital Marketing Manager (Sem, Paid Social, Seo, Retail Media)
    Kreg Tool Company Feb 2021 - Present
  • Freelance Sem Consultant
    Freelance Sem / Paid Search (Ppc) / Paid Social Consultant
    Freelance Sem Consultant Aug 2007 - Present
    Managed growth of acquisition-based paid search and display campaigns for multiple brands including InterContinental Hotels Group®, Indianapolis Motor Speedway, continued, Ex-Guard and others.
  • Consumer Safety Technology, Inc.
    Digital Acquisition Manager
    Consumer Safety Technology, Inc. Jun 2017 - Feb 2021
    Managed digital marketing team for D2C lead generation and ecommerce across multiple web properties, accounting for 45% of leads and $56 million in annual revenue. Multichannel digital campaign strategic planning, forecasting and multi-million dollar budgeting across search, social and programmatic display channels.• In first 2 months, generated highest recorded lead volume at lowest CPA in account history.• In first year, generated $7.5 million in profit growth (revenue minus spend) – 70% YoY increase.• Generated record YoY growth with consistent CPA and ROI, resulting in 71% increase in revenue.
  • Meredith Publishing
    Senior Digital Marketing Manager (Sem, Paid Social, Display)
    Meredith Publishing 2014 - Jun 2017
    Management of multi-million dollar SEM and display campaigns for multiple business objectives (audience development, subscription marketing, membership acquisition and revenue) across numerous brands. Manage team of direct reports and external partner relationships (third party agencies, search/display platforms and others).• Generated YoY growth on subscription marketing efforts - 25% increase in sales with zero increase in spend/budget. CRO resulted in 40% increase in conversion rate and 21% decrease in CPA. • Managed paid efforts for arbitrage revenue program, scaling up to $5K profit per day.
  • Meredith Corporation
    Senior Associate Manager, Search Marketing
    Meredith Corporation 2007 - 2014
    Des Moines, Iowa Area
    Managing multi-million dollar online marketing campaigns (search and display advertising) for dozens of sites across the publisher's online network. Lead SEM team on campaign implementation, tracking, analysis and reporting. Management of agency relationships, ensuring delivery of acquisition goals at determined CPA targets. Working closely with search and social media partners, identifying best practices and opportunities for growth.• In 2 months, increased revenue to partnership program by 80% while maintaining profit margin.• In 4 months, increased CRM database volume on new web property by 82%, growing from 11K avg monthly acquisitions to over 60K avg monthly acquisitions.
  • The Trada Group
    Search Engine Marketing Optimizer
    The Trada Group Apr 2012 - Mar 2015
    Management of paid search programs to support client sales and/or acquisition goals and CPA targets. Development and implementation of campaigns - keyword research and segmentation, competitive analysis, ad copy development and landing page testing. Analysis and optimization of campaigns - bid management, keyword expansion and search query reporting.

Frequently Asked Questions about Joe Davidson

What company does Joe Davidson work for?

Joe Davidson works for Kreg Tool Company

What is Joe Davidson's role at the current company?

Joe Davidson's current role is Search Engine Marketing (SEM), Pay Per Click Advertising (PPC), Paid Search Consultant.

What is Joe Davidson's email address?

Joe Davidson's email address is jo****@****ith.com

What is Joe Davidson's direct phone number?

Joe Davidson's direct phone number is (515) 284*****

Who are Joe Davidson's colleagues?

Joe Davidson's colleagues are Andrew Lodestein, Vilas Patil, Cody Reed, Kelly Ringstad, David Ferguson, Valerie Coffman, Carrie Elbert, Cpim.

Not the Joe Davidson you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.