Joe Delbridge Email & Phone Number

Windermere, Fl, Us

Winter Park, Fl, Us

With the unparalleled rise of Esports as a profitable and competitive industry rivaling some of the world's more traditional sports, it only makes sense to begin preparing the next generation of passionate gamers for success; and that's what Full Sail University has done. I teach a curriculum for students to develop and prosper in the video game and Esports industries and my course is focused on the brand connection with consumers through social media and community.

• Successfully identify and onboard top-tier social media influencers, leveraging their unique brand and content to align with targeted brand partners, and drive successful collaborations• Craft and execute brand deal campaigns to maximize their brand exposure and revenue generation• Develop and maintain strong relationships with influencers, providing strategic guidance, mentorship, and support to help them optimize their online presence and effectively monetize their platforms• Lead the negotiation and execution of brand deals, ensuring alignment between influencers' brand values and the marketing objectives of partner brands, resulting in mutually beneficial partnerships• Collaborate closely with influencers to develop compelling content strategies, utilizing their authentic voice and creative direction to create engaging and impactful campaigns• Conduct market research and trend analysis to identify emerging opportunities and stay ahead of industry developments, enabling influencers to capitalize on relevant partnerships and grow their online presence• Manage the end-to-end campaign process, coordinating deliverables, timelines, and budgets, and ensuring seamless execution and timely delivery of high-quality content• Monitor campaign performance, analyzing key metrics and providing actionable insights to influencers and brand partners, enabling data-driven decision-making and continuous optimization of campaigns• Manage appearance bookings for celebrity talent, primarily at comic and pop-culture conventions, that expand the personal brand awareness of the talent and allow them to connect and engage with their fans• Write and distribute press releases to local media at each event allowing for additional exposure for the event and talent, and in some cases promoting projects for the talent• Coordinate logistics including payment processes, ordering and fulfillment, graphics displays, accommodations, and transportation

Raleigh, North Carolina, Us

GeekSmash specialized in helping brands with their ambassador and influencer marketing campaigns and managed full-on marketing campaigns with multiple tools and methods to deliver stellar results across the board for brand clients mostly in the pop culture space.At GeekSmash, I:• Built marketing campaigns for brands utilizing social media influencers and creators from platforms like YouTube, Instagram, and TikTok, and Twitch• Developed marketing strategies in the technology, video game, pop culture, and entertainment industries• Developed a leading influencer marketing payout formula and calculator adopted by top companies and influencers worldwide• Acquired and managed multiple millions of dollars in influencer marketing ad spend with positive ROI• Built clients’ brand identities using graphic design best practices, storytelling, and consistent branding resulting in a more relatable brand to their customers• Established affiliate marketing, content marketing, social media, email marketing, trade show strategies, and brand ambassador campaign strategies• Designed, managed, and staffed trade show exhibits at events and comic cons, often resulting in massive turnouts, hundreds of customers, press exposure, and generous sales revenue• Secured licensing rights to entertainment related properties such as Disney, MGM, Jim Henson, and Sony Studios• Worked with licensees to craft marketing plans that meet and exceed their goals. These plans often included a comprehensive online strategy along with brand partnering opportunities. Clients were in the retail, consumables, apparel, and digital content markets.• Managed PR including writing press releases, built press pages, designed media kits, nurtured relationships with journalists, and distribution follow-up

Bremen, De

• Analyzed operations to evaluate performance of company and its objectives, and to determine areas of potential cost reduction, program improvement, and policy change• Directed merchandising and non-merchandising departments such as advertising, purchasing, credit and accounting• Coordinated the development and implementation of budgetary control systems, recordkeeping systems, inventory control systems and other administrative control processes• Collaborated with international production and manufacturing divisions and maintained most facets of international business and trade between US, Germany, Mexico, South America, and Canada• Decreased costs across the board, eliminated waste, and improved revenues by nearly 300%• Directly responsible for improving reputation with buyers and retailers, resulting in a rapid jump in large-scale wholesale orders• Converted large portion of business from wholesale to retail by creating sales & marketing processes, resulting in a 60% increase in ROI for that segment• Prepared budgets, particularly those for funding and implementation of growth focused programs• Analyzed and refined digital marketing campaigns• Oversaw western branding and assisted with English nomenclature• Collaborated with the marketing managers to approve promotional campaign resulting in exciting interactive activations that multiplied sales in targeted markets• Monitored, selected, and oversaw the implementation of modern emerging technologies, essentially keeping the brand current and interesting in the eyes of the end users• Directed and coordinated an organization's financial and budget activities. At one point, recruiting a MENSA director to help solve a complex forecasting issue.