Joe Del Regno Email & Phone Number

Needham, Massachusetts, United States

Recruited to lead growth strategy and to double company revenue for this $500 million dollar category leading meal solutions manufacturer. Achieved this through a strategic shift to innovation and brand building. Lead R&D, Marketing, Culinary, Commercialization, and Regulatory departments (30 total team members). Report to CEO and serve as a member of HMF's Executive Leadership Team.Created company's first evergreen consumer marketing campaign, a cause-based movement called "Family Dinner Night" (www.familydinnernight.com) dedicated to helping families have one more meal together a week. Through digital marketing, social media marketing, experiential marketing and influencer marketing, acquired 600K+ new users for the Cooked Perfect brand in four months, signed up 250K+ subscribers to the monthly newsletter and increased base line sales 40%+. Won AVA Digital Platinum Award, honoring excellence in strategy, branding, and digital creativity.Led development of company's first ever innovation stage gate process and innovation pipeline, successfully expanding usage occasions and purchase frequency. Swept 2024 National Association of Convenience Stores Innovations of the Year Awards, earning Gold, Silver, and Bronze medals.

Norwood, Ma

Starting as a marketing department of one (ie. me) at this NASA and Johnson & Johnson backed biotech start-up, gradually built and led high performing team that grew explosive sales of Entrinsic's first commercial product (an OTC medical food product clinically proven to significantly reduce the GI side effects of chemotherapy and radiation cancer treatment), via an innovative E-commerce strategy, strong SEO, and award winning "Feel Better, Fight Harder" social media marketing and digital marketing campaign. All advertising and marketing content created in-house and supported by a limited budget. Obtained standard of care status at 700 leading cancer centers, received thousands of patient and oncology nurse testimonials, and created The Enterade Foundation to supply product to patients in need. Enterade successfully sold to private equity. www.enterade.com.

Concord, Mass

Recruited to iconic $1B grape juice company as global director of innovation and promoted to build and lead entrepreneurial IOC focused on healthy snacking. Promoted again to lead company’s overall marketing while continuing to lead snacking IOC. Led all marketing functions, including advertising, digital marketing, social media marketing, influencer marketing, SEO, public relations, package design, e-commerce, and consumer insights.Built high-performing cross-functional team for snacking IOC. Grew snack portfolio from $100M to $200M.Repositioned iconic brand to “toughest antioxidants on earth” campaign and switched target from Millennial moms to Gen X males, resulting in immediate 30% increase in baseline sales.Partnered with Starbucks to develop and launch several healthy snacking innovations, generating $50M in year one sales and leading to Starbucks Partnership Award.Implemented NBTF brand “Tasting Room” experiential marketing, digital marketing and social media marketing campaign, which generated 1B impressions, and won a national gold medal from the PRO AwardsLaunched Sparkling Rose non-alcoholic juice cocktail, achieving #1 selling SKU status in its first three months.Awarded various best-of-show honors at NACS, NAMA, and Expo West. Selected as 2017 Google emerging brand partner and was featured in Project Nosh and The Dieline.

Created and led highly successful and globally viral social media marketing campaign for Monopoly mega-brand centered around allowing consumers to vote for a new game piece, with campaign earning extensive international PR coverage, generating 4B impressions and doubling global sales and licensing revenue from $200M to $400M. Campaign recognized as “the most successful social media marketing campaign of all time” (USA TODAY), and declared “marketing genius” (CNN).Oversaw Monopoly innovation, television advertising, social media marketing, digital marketing, public relations, and digital and mobile gaming integration across 100 countries. Managed relationships with major licensing and entertainment partners, including Paramount, Universal, McDonald’s, and Coke.Led development and world-wide launch of Monopoly Empire and Monopoly Junior, two of the best selling board games of 2013 and customizable My Monopoly, a top selling game of 2014. Monopoly Empire (buy and trade the world's top brands) required forging 22 separate licensing deals with Beats By Dre, The X-Games, Samsung, Spotify, EA, eBay, McDonald's, Coke, XBOX, and more.Managed relationships with major licensing and entertainment partners (McDonald's, Paramount, Universal, Activision, EA, Ubisoft). Extensive experience collaborating with Japanese toy and entertainment partners. Significant overseas travel.

Led turnaround of low-performing bath and body care start-up. Built high performing sales and marketing teams. Worked closely with major licensing partners and acquisitions, including Sesame Street and Mr. Bubble. Delivered explosive growth in sales from $15M to $100M and achieved top share position in bath products. Developed and launched 60 new products. Introduced best-in-class category management strategies, leading to significant distribution gains, including first-ever distribution at CVS and category advisor status at Walmart, Target, and Walgreens.

Directed sales and retail marketing initiatives in 400 international company stores, increasing same-store sales 21% after five years of decline. Introduced category management to luggage industry, achieving category adviserships at Walmart, JCPenney, and Kohl’s and helping to deliver record company and category sales.

Led Orville Redenbacher’s $300M brand revitalization after seven years of decline. Hired as assistant brand manager and promoted rapidly through increasingly responsible leadership positions. Executed 5 year strategic growth plan from start to finish. Doubled global sales from $150M to $300M and grew brand share from 22% to 46% in five years while expanding category 8% annually. Launched 30 new items and produced numerous advertising campaigns, resulting in extraordinarily low new item cannibalization rates and ASI scores of 140+. Coordinated advertising and in-store merchandising partnerships with major brands, including Coke, Netflix, and Disney movie properties, doubling theatre concession share from 35% to 70% and growing Walmart share from 4% to 24%.

National Salesperson of the Year and 4X salesperson of the quarter award winner.

Mba, Marketing, General Management

Bachelor Of Science (B.S.), Business, Magna Cum Laude, Outstanding Student Leader Award

Activities and Societies: President = Alpha Epsilon Pi Fraternity and Volunteers-in-Action (500 member student volunteer organization)..