(Previously Bellum before acquisition)   — Took over the Goldfish app to tackle low sales, absenteeism, and training gaps by rewarding employees with real-world incentives for hitting sales targets, maintaining attendance, and completing training.— After user research, we addressed the pain points of sales inaccuracies, a lack of role-specific challenges, and tailored back-of-house, front-desk, and management sales targets, making it relevant and valuable to all roles in our organization.— Personalized challenges and rewards drove an improvement in employee retention by 12% and an increase in sales performance by 16% within six months.— This transformation solved current issues and positioned Bowlero for sustained business growth through ongoing employee engagement by creating an admin console that can add custom challenges and rewards.— Post-launch survey results showed a 22% increase in reported engagement, a 20% growth in active users, and improvements in login frequency, time spent in the app, and completed sales targets, confirming that gamification significantly boosted engagement.— I reconstructed the design system from the ground up using atomic principles, enhancing product consistency and scalability. This initiative significantly improved the design-to-development handoff process, especially for multiple admin consoles.— Mentored and coached a team of four mid-level to senior-level designers, fostering design thinking, promoting user-centered design, and supporting career development, which led to a highly engaged and high-performing design team.— Partnered with the Product Manager and leadership to prioritize features and product roadmap, achieving 100% on-time delivery of features for two consecutive quarters during the rollout of the redesigned Goldfish Employee Engagement App.

- Led end-to-end product design for MoneyBowl, a groundbreaking mobile app transforming the bowling experience, driving user engagement through rewarding challenges and real cash prizes.- Launched the “Points Play” feature within three months, enhancing user loyalty and customer retention by 19%.- Successfully scaled the app from 40k to 355k users within its first year, achieving a 4.7 rating on iOS and Android platforms.- Developed vital features such as user statistics on the homepage and innovative challenges, contributing to a 14% increase in user visits to Bowlero locations following a successful re-targeting push campaign.- Established a comprehensive design system in collaboration with a junior designer, streamlining design consistency, expediting iterations, and enabling seamless teamwork with developers, resulting in faster feature releases.- Introduced many new key features like enhanced user statistics on the homepage, innovative challenges, and a successful retargeting push campaign, driving a 14% increase in user visits to Bowlero locations.- Advocated for cross-functional cooperation with iOS and Android teams, implementing responsive font scaling and tailored layout adjustments to enhance accessibility and user experience for visually impaired users.

At WEconnect Health Management, I designed digital tools to support individuals in recovery from substance use disorder. As a Senior Product Designer, I collaborated with project management, engineering, and leadership to create features for a cross-platform mobile app, internal tools, and a peer-focused dashboard—all aimed at helping members stay active in recovery. -Led the design team of 4 for a V2 launch of iOS and Android apps, which added a contingency management-based challenge-based rewards program and had an average app rating of 4.6.- In one year, went from delivering contingency management gamification core experience and then designing Online Meetings, Surveys, BARC-10, Wallet, Insights features, and other vital features.- Onboarding improvements, including faster SMS onboarding, lead to speedier account creation by 23%- Created Ambassador Program to gain important qualitative data from our members and deliver product solutions that met core customer’s needs.- I created and wrote a Help Center with Freshdesk Integration and Nurture campaign for new members, which gave additional knowledge to our members and reduced calls to customer care.- Won Tiger’s Award 3 times for outstanding grit and the rapid pace of my work.- Created an Email Nurture Campaign that resulted in 22% less app abandonment in the first 30 days.- After 6 months, 84% of surveyed members agree or strongly agree that WEconnect helps their recovery. - Frequently pitched product ideas to leadership that made it into the final product — displayed expertise in roadmap discussions and high-level product strategy.

- Led the company's rebrand effort, which included a new logo, name, color palette, website, branding deck, and complete identity system.- Performed heuristic UX reviews on customers' products to show the value of our services.- Spearheaded new website wireframes, content, and design for the company’s new website. - I worked on a variety of short-term projects as a principal designer.

Duties/key accomplishments included:-Worked on a complete redesign of T-Mobile's paper and digital bill with the Understand my Billing Journey. The new design made the billing UX easier to use and helped clarify complex charges on customers' accounts.- Delivered world-class designs and experiences while leveraging existing Style Guides for the responsive web (mobile and desktop) and the T-Mobile app-Redesigned of Payment Arrangement and Autopay mobile and desktop flow increased signups to Autopay by 200%-Redesigned the flow for new customers to sign up for T-Mobile. By simplifying the experience, robust design iterations, and user testing conversion was increased by 16%.-Helped transform the T-Mobile website into an intuitive shopping and customer experience across multiple devices. This includes comparative analysis, usability testing, prototyping, and user strategy to help inform structural changes to the website and campaign initiatives; which are evangelized nationally across multiple web and media channels. - Surface potential design issues with partners and stakeholders while keeping design and project managers informed of all project work and status, especially issues and concerns-Present ideas to multiple teams and partners while being an advocate for the user -Balance feedback of various teams and get consensus to move forward with design decisions while delivering projects in a timely manner while meeting my deadlines- Test designs decisions with UX Research Team and then applying the findings of UX studies to my own designs

Front Desk helps customers and companies come together. It is a mobile-first software solution for small businesses for scheduling, attendance, billing, marketing, and metrics, and much more.Duties/key accomplishments included:-Designed, prototyped, tested, & deployed new website. Achieved a 128% growth rate in leads and 24% increase in web traffic- Design lead on content marketing strategy: including drip campaigns, whitepapers, webinars, case studies, & blog articles-Produced detailed style guide for brand refresh including color palette, font usage, UI forms, photography, iconography, print, and online ads-Streamlined sign-up and lead capture process by reducing the number of fields to sign up, increased signups by 25%, also captured partially completed signups and created retargeting campaign- Added persistent phone number on website, and sticky navigation with free trial button -Created and a/b tested 14-day trial email nurture campaign to reduce churn of existing customers-Created and executed referral partner program and client referral program. A single partner delivered 500+ leads-Removed navigation for targeted landing pages and increased conversion by 20%

EveryMove is startup that converts physical activity into rewards. As Senior UX Designer I was primarily focused on their redesign of mobile iOS, Android app, responsive web, and marketing materials.Duties include: 
-Design stakeholder of new and existing features on mobile apps
-Created and pitched new product ideas that focused on engagement, retention and simplifying the user experience
-Review metrics to make informed UX decisions on features moving forward
-Collaborate with other designers to create the new style-guide and new look and feel for the rebrand
-Run design meetings to gather feedback from stakeholders
- Prototyping the mobile app, producing detailed wireframes and user flows, cut up graphic assets for iOS and android apps, and redlines
-Produce responsive designs that will fit on a variety of screens
- Creation of promotional and marketing materials
-Redesigned the entire app and released new features within my first 6 months
- About a 10% growth in signups per day on average since the redesign
-A huge improvement on mobile core tasks from about 50% to about 70%

Cozi is a family technology company that’s dedicated to simplifying everyday life for families. Cozi's flagship product, Cozi Family Organizer is a shared calendar and lists app that helps families organize appointments, routines, schedules, activities, meal planning, journal creation, private group messaging, shopping, and to do lists all in one place.As the Senior UI/UX Designer I'm primarily responsible for concepting and designing new features, interaction flows , ad placement optimization, user interfaces and prototypes for the mobile apps on iPhone, iPad, Android and Android Tablets. In addition to the mobile UI/UX work, I was also responsible for website and marketing features, newsletters, national banner advertising campaigns, and partner takeovers that are integrated within the apps.I have streamlined and redesigned the app for the partner takeover process to increase ad revenue while reducing time spent producing and implementing assets.I have also helped launch the new Cozi Contacts feature that allows families to share, filter, and organize contacts.

Lead mobile UI designer for the AllRecipes mobile team. Some mobile applications I've worked on and/or created including Dinner Spinner Pro for iOS and Android, Dinner Spinner Free for iOS and Android and Android tablets, Your Kitchen Inspiration or iPad, Taste of Home In Season for iOS and Android.Allrecipes is the world's largest digital food brand, with over 24 million monthly unique users globally, 20 million downloads of mobile apps, the number one how-to recipe channel on YouTube, and receives 700 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts.My job duties includes: conception, wire-framing, competitive analysis, graphic and UI design of mobile applications, market research, content creation, brain storming, development, graphic production of mobile assets, requirement docs, style-sheets, redlines, website creation and production, and production of marketing materials. I have done extensive work on analyzing and optimization banner placement for implementing ad networks within a mobile app to increase revenue with mobile applications. I've also up to date with mobile best practices and UI standards for all the major mobile platforms. I have streamlined the design process with UI templates, specs, production techniques, and kept up to date with modern mobile best practices and design trends. I have also found a workflow solution to optimize my graphics for mobile apps to create the lowest size graphic possible.

At T-mobile I was directly responsible for the visual and UI design of MyAccount, a mobile application that let’s users track minutes, messages, plan features, alerts, and online bill pay. MyAccount has remained the number one downloaded application in the Android Marketplace for over a year and the application was directly responsible for reducing calls to customer care and sales of Callertunes by 300%. In addition to MyAccount I also designed HotSpot Connect, AppPack, and numerous other applications. I’ve also conducted usability studies to test my designs and report findings.

Experticity creates web conferencing software for kiosks, desktop computers and mobile devices. As art director/senior designer I was responsible for redesign of the website, client content and graphic updates, and UI redesign of their software application. In addition to all company graphics, I also created content, tag lines, complex technical diagrams and marketing materials.

Dungeons & Dragons Insider is digital suite of applications to enhance the D&D game experience. I was directly involved with brainstorming, user stories, design, art direction, logistics, production, iconography, and project management of a fairly complex application suite. I was instrumental in creating all the applications while staying true to the dungeons and dragons brand.In addition to being on the team that created all the apps, I was also directly involved with web marketing, interface design of wizards.com. These projects were a jump from my previous experience as a web designer into application design. Not only did it involve producing detailed comps, but also pitching them to brand, legal, and r&d. Much of my time was spent gathering feedback and producing an UI that could be agreed upon company-wide. I also worked closely with the programmers and gave critical art direction in a both visual sense and usability,

BPnordstrom.com is a teen focused flash based sister site of nordstrom.com. My role as Senior Designer includes bi-monthly site updates, design of emails, videos, ads, and marketing materials. I found it to be much like working for a fashion magazine. The site received a monthly product update and a bi-monthly content update, with a complete site refresh every 4 months Although Nordstrom is a large company, BP.'s team remains relatively small. The flash site is geared more toward brand awareness rather than being a e-commerce site with the idea to targeting shoppers at a early age to create lifetime customers. Duties include lead design of the site, mentorship of junior designers, art direction, photo selection, photo retouching, animation, brand and color scheme creation, and constant brainstorming and redesigning.

As a designer I was directly involved in brainstorming sessions, information design, compositional layout, client pitches, and seeing a project through from concept to completion. This involved working closely with my art director, project managers, and programmers. The projects ranged from flash banners, html emails, CD-roms, self-promotional 3D animations, smaller flash microsites, and huge database driven html websites. The clients were mainly Nintendo, Pokémon, and Microsoft. This involved both producing and revising html, flash, and design comps under tight deadlines.

As a New Media designer for this national shoe company, I was directly involved in the preparation and deployment of the initial phase of a huge, centrally run, product launches. This included conceptualizing with marketing teams, industrial designers, and and blast radius for outsourcing projects.I created flash intros and microsites for a number of products including a nike based olympics site that won macromedia's site of the day.