Joe Dreher Email & Phone Number

Saint Simons Island, Ga, Us

Saint Simons Island, Ga, Us

As Digital Engagement Lead for Johnson Matthey's Catalyst Technologies sector, I drive digital strategy and engagement initiatives, optimize customer journeys, and collaborate across teams to enhance lead generation, content delivery, and data-driven decision-making for sustainable technology solutions.

Digital Marketing Specialist and Product OwnerCurrent Role:Working within the chemicals and sustainable tech sector at Johnson Matthey, I leverage strategic digital marketing and product management to promote a vision for a cleaner, healthier world, both today and for future generations.Impact on Sustainability: My efforts support the acceleration of significant transitions in transport, energy, and chemicals production by championing the adoption of a circular economy.FY23 Achievements: - Enhanced brand perception. - Optimized funnels and generated conversions. - Indirectly contributed to a £578m increase in sales and large project wins.Daily Responsibilities: - Improving processes. - Optimizing campaigns. - Creating memorable experiences for multiple business areas within the rapidly growing Catalyst Technologies sector.Marketing Team Contributions: - Shaping the narrative of how Johnson Matthey drives global advancements in sustainable operations. - Generating leads for licenses.Digital Transformation Role: - As a Product Owner, I drive behavior shifts and ensure demand within our digital transformation initiatives.Additional Roles: - Champion Member of the Johnson Matthey Microsoft 365 Center of Excellence, Copilot Early Adopter Program.

Alpharetta, Georgia, United States

Alpharetta, Georgia

Highlights:🏆 Created and refreshed B2C and internal marketing and brand collateral for BakoDx and sister companies (StrataDx, CutisDx, AdviseDx) including: ads, CPC campaigns, instructional physician guides, clinical forms, sales flyers and decks, educational brochures, wall art, merchandise, packaging, brand guides, logos, reports, virtual and physical event assets, and websites.🏆 Distilled highly technical and clinical information into digestible content for paid and organic campaigns.🏆 Spear-headed custom UI for JIRA and Confluence software for company's first project management system.

Suwanee, Georgia, United States

Launched this business, working alongside the founder as a team of two, taking the dream into reality. I grew the brand from the ground up with marketing strategy, design, fundraising, events, investor pitches, you name it– and created a movement with permanent impact on the local ecotourism.The doors opened in Jan 2020, which presented an extraordinary challenge (and opportunity) to birth a destination. Highlights include: 🏆 Successfully launched brick-and-mortar business through the 2020 coronavirus pandemic🏆 Established visibility in disruptive, rapidly growing industry🏆 Cultivated highly-engaged digital community leading to thousands of reviews on Untappd and high ratings on Google, Facebook, TripAdvisor, etc.🏆 Organized and led multiple successful networking, PR, interviews, pitch events, pre and post-launch campaigns, generating buzz and converting investor interest🏆 Designed and built the taproom and beer garden customer experiences, including: atmosphere, environmental design, 🏆 Established solid vendor and cross-promotional relations across industries🏆 Successfully completed a revenue-sharing crowdfunding campaign (the first business in GA to do so) View here: https://mainvest.com/b/monkey-wrench-brewing-company-suwanee

Atlanta, Georgia, United States

Digital designer for the TBS/TNT Internet Technologies division. Highlights:🏆 Produced attention-grabbing designs across all consumer digital products, including: ads, websites, apps, and games.🏆 Supported digital marketing teams' design needs (e.g. sales decks, internal presentations, advertising assets, banners, graphic emails).🏆 Ensured all interfaces are consistent, easy-to-use, and effectively communicates TBS/TNT brand values.🏆 Strategized user experience and design trends to drive TBS/TNT's digital user growth and retention.

Greater Atlanta Area

► Independent contractor with NPM Digital, the in-house digital agency of North Point Ministries, to provide marketing, creative design, and email design and deployment.

Atlanta, Ga

I provided Art and Creative Direction leadership that took the company to the next level as a user-centric, lifestyle brand.Highlights:🏆 Website: I redesigned C4’s website and e-commerce platform to scale with projected company growth during 2016-2018. I created wireframes and comps for responsive website (managed digital content, oversaw UX improvements, designed interactive customizer, optimized for wholesale and international accounts). I worked with development partners to implement my website design, resulting in:↳ 140% increase in organic search results landing on the website year-over-year from 2016 to 2017↳ 11.03% conversion rate↳ 15% increase in e-commerce sales and in AOV. The custom website uses Magento 2 on AWS. Awarded a 2017 Magento Imagine Conference Roundtable Feature.🏆 Media: Owned digital content and influencer communications. Organized and directed photo shoots. Directed a 60-second TV spot in collaboration with Ogilvy & Mather. I directly oversaw its launch and social media campaigns, resulting in 2MM+ views. I also provided Art Direction for videos for Kickstarter campaign.🏆 Email: I increased email engagement through implementation of new design, copywriting, and interactive emails showcasing multiple new products and offers, resulting in:↳ AOR of 22.79% (industry average = 16.75%)↳ 20% increase in CTR I introduced email automation and segmentation through new ESP, laying the groundwork for an advanced email marketing strategy. 🏆 Internal: I improved communications and production by implementing project management software. This effort streamlined processes, improved file management, and organized feedback. I also implemented design procedures and templates. I recruited skilled designers, models, and photographers who contributed to a more effective creative department.

Atlanta

► Art Direction: I lead the visual design and creative strategy for multi-media and interactive projects.► Brand Identity: I created logos and visual identity standards for agency clients.► Web Design: I was responsible for designing new, responsive website layouts for a variety of clients, ranging from local to nationwide businesses. These projects required collaborating with account managers and the onsite dev team to translate clients’ goals into deliverables and execute.► User Interface Design: I was lead designer for a variety of mobile app projects, both internal and external. I created UI design and collaborated with local and overseas developers to build then ship apps. Projects involved data aggregation, appointment scheduling, social media, and healthcare.► Print Design: I designed various print collateral including brochures, business cards, flyers, merchandise, and posters.

Atlanta, Ga

Main client: GVU CenterCreated and maintained visual identity through Art Direction, Digital and Print Design, and Graphic Design.► Brand Identity: I designed the visual identity including fonts, colors, placement, and accents. This guide was applied to all visual assets including: web graphics, email design, signage, and print. Along with contemporary typefaces, a key element to the update was the use of hexagonal “honeycomb” shapes, alluding to the school’s renowned mascot. This new look elevated the GVU Center’s perceived value, added personality, and lay the foundation for itsfuture media. My influence on the core look of the branding is still in use today.► Annual Report: I designed the GVU Center’s annual reports for 2012, 2013, and 2014. This first one, in 2012, celebrated their 20th Anniversary. I designed a logo for the occassion that was used in the annual report and its related anniversary events. This 2012 report was intended for shareholders, prospective industries, and students. — Awarded 2012-2013 CASE District III Award of Merit for Print Design —► Website: Using the new visual identity, I assisted in the Art Direction and UI for the GVU Center’s website. A plethora of research meant this site needed to be easy for users (mostly prospective industries) to browse content. It achieved this with a simple layout and smart placement of icons to compliment the menu.► Digital: I designed email header images, icons, graphics, and slides used in emails and online.► Signage: Encouraging brand consistency, I designed and provided Art Direction for the GVU Center’s displays and signage implemented the new visual identity. My projects included newly designed layouts for posters, seminars, meetings, and large format applications.

Atlanta, Georgia, United States

Main client: Institute for People and Technology, Georgia Tech Research Institute► Copywriting: I was tasked with editing and creating copy for multiple presentations, marketing collateral, and newsletters.► Email: I designed internal newsletters with MailChimp.► Graphic Design: I created visual assets and logos for IPaT and its affiliates, including GTRI and SimTigrate Design Lab. I also developed the overall layout and production design for various applications such as advertisements, brochures, digital marketing, and presentations.► Illustration: I created marker drawings and white board schematics during brainstorming sessions.► Mobile Design: I took lead on visual concepts for IPaT’s new mobile app.► Photography: I photographed team portraits and documented events to support IPaT’s media initiatives.► Podcast: I interviewed and recorded podcasts with researchers, faculty, and students.► Print: My responsibilities as a designer included print collateral such as: annual reports, flyers, brochures, posters, event displays, and more. I created these type of projects for IPaT and its multiple affilated research centers.► Website: I was responsible for Art Direction and redesign of the website, working in tandem with a student intern developer. The fresh design, built on Drupal, allowed IPaT to stand out amongst the competition. I also was involved with the design for IPaT’s affiliates, such as the Child Study Lab.

Atlanta, Ga

I was brought on board to this boutique agency to help with creative department goals. During my time as a contractor, I was involved in a variety of design projects.► Web Design and Maintenance: I was responsible for designing and maintaining client websites via Wordpress CMS. These projects involved front-end design and editing content. I was also involved with client feedback and digital design strategy.► Graphic Design: I designed flyers and other print collateral for internal and external projects.

Other; Certificate In Digital Marketing Strategy, Completed

Digital Marketing Strategy is a comprehensive 7-week online certificate program from Harvard Business School. Digital Marketing Strategy.

Design And Visual Communications, General

Bachelor Of Arts - Ba, Philosophy

Bachelor Of Arts - Ba, Industrial And Product Design