- Executed marketing targeted research using customer data and behavior insights obtained through Pixel and Conversion API to effectively trace the audience and inform marketing strategies.- Analyzed customer data and behavior patterns to make informed decisions on what and who to communicate to, based on problem statements, objectives, and insights derived from data analysis.- Developed and implemented Sales CRM strategies for all clientele, leveraging data analysis to identify opportunities for additional quarterly investments by META.- Utilized data analysis tools (Adobe Analytics, Power BI) to identify trends and opportunities, resulting in the creation of targeted advertisements and Meta marketing campaigns for increased client targeting on a quarterly basis.- Collaborated with cross-functional teams to create and coordinate team meetings focused on quarterly sales target goals, team contests, and performance metrics.- Provided data-driven insights and recommendations to optimize marketing campaigns, improve sales performance, and achieve quarterly goals.

- Supervised on-board call-in rate metrics to monitor dealership revenue and call volumes, analyzing the impact and identifying opportunities for improvement. This initiative led to a 5% increase in customer conversion.- Executed Sales CRM strategies for all HR clientele, leveraging data analysis and insights to drive engagement and satisfaction. This effort resulted in an additional $60K investment by HR partners.- Utilized multiple CRM databases to analyze customer data and behavior, enabling the production of an average 4% monthly customer growth rate through targeted communication strategies.- Reviewed and analyzed weekly, monthly, and quarterly reports, including investment summaries and budget layouts, to derive actionable insights and conclusions. Prepared comprehensive briefings for senior management to facilitate informed decision-making.- Developed and maintained Excel spreadsheets to streamline the management of back-ordered automated parts, optimizing efficiency and reducing delayed orders by 15% annually.- Collaborated with cross-functional teams to ensure effective communication strategies and reporting processes, ensuring accurate and timely delivery of information to stakeholders.- Identified trends and patterns in data, providing recommendations to improve communication strategies, optimize investments, and achieve business objectives.

- Assembled and finalized concluding reports for operational KPIs and assessments of annual funding, ensuring accuracy and clarity in the reports. Deliver these reports to over 50 important stakeholders, providing them with valuable insights and information.- Supported business partners by providing relevant and filtered data, reducing reporting time by 10%. This support should enable efficient decision-making and facilitate streamlined processes.- Increased revenue by 12% in 2020 through effective retention strategies, new client acquisition, investment product banking, and by increasing the share of the lending market.- Managed retention projects, including the development and implementation of strategies to improve customer satisfaction and loyalty. Analyze customer data and feedback to identify opportunities for retention and develop initiatives to address customer needs and concerns via campaign strategies.- Coordinated cross-functional teams to ensure successful project execution, including setting project timelines, monitoring progress, and resolving any issues or obstacles that may arise.

- Coordinated on-time delivery of lifecycle campaigns for the Triangle Loyalty Program, ensuring excellence across email, mobile push, and SMS channels, resulting in a 15% increase in engagement rates.- Conducted weekly quality assurance checks and beta reviews, providing actionable feedback to the Digital Messaging team, contributing to a 10% decrease in campaign errors.- Supervised & acted as a key liaison between digital messaging, sales & product development, email marketing & other internal brand teams, fostering strong relationships and ensuring seamless communication.- Managed projects through internal processes, maintaining & prioritizing organization and timelines, resulting in a 20% reduction in project timeline delays.- Monitored and reported on marketing campaigns for the Triangle Loyalty Program, providing in-depth analysis, insights, and recommendations.- Developed and recommended strategies to segment, target, and drive specific behaviors among Triangle program members, resulting in an 8% increase in customer retention.- Designed and implemented testing plans for continuous optimizations, increasing conversion rates.- Contributed to the achievement of business and brand objectives, strategies, and KPIs for the Triangle Loyalty Program.