Joseph Falcone Email & Phone Number

New York, NY, US

Fairfield, New Jersey, US

Lawrence Township, NJ, US

• Responsible for driving the enterprise Modular content Go-To-Market strategy inclusive of operatingmodel, technical implementation, training, adoption, communications, change management andgovernance.Key.
• Core team member of Content Evolution US Oncology MVP pilots across 3 indications
• Set technology and operational model foundation for enterprise rollout of Modular Content insupport of the CE3 initiative (Customer Engagement and Experience Engine)Primary Responsibilities
• Modular Content strategy for the enterprise as part of Commercial Business Model evolution
• Lead the development and execution of Change Management and Communications drivingawareness and education to build excitement and influence adoption of new Agile ways ofworking
• Establish a comprehensive training plan and curriculum in partnership with matrix subject matterexperts to be delivered both internally and with external agency partners

Lawrence Township, NJ, US

• Own the digital roadmap and technology investment portfolio in support of the Marketing Operations and Market Research functions for the enterprise. Responsible for driving business case development, investment.
• Led the integration workstream for Commercialization IT to ensure a smooth transition ofcapabilities and processes for the Turning Point Therapeutics acquisitionPrimary Responsibilities:
• Accountable for the strategic planning and delivery of digital capabilities to enable efficientbusiness operations and an enhanced customer experience
• Serve as IT Lead for several BMS audits and resulting remediations
• Lead the creation and socialization of comprehensive business cases for investment prioritization
• Partner with the business unit representatives and internal IT organizations to convert businessrequirements into functional requirements

Lawrence Township, NJ, US

• Own the digital roadmap and technology investment portfolio in support of the Events, Meetings and Congress functions for the enterprise. Responsible for driving business case development, investment approval.
• Spearheaded a matrix task force to fast-track new virtual meeting technology solutions to ensurecustomer engagement business continuity was fortified throughout the COVID pandemic
• Led the GDPR assessment and remediation for all WW Commercial and Medical applications inaddition to my core job responsibilities. Recognized with the GBO CFO award for my leadership
• Successful partnership with Transparency Business Operations to replace the legacy reportingsystem with MediSpend amidst a very aggressive timeline dictated by the incumbent vendorPrimary Responsibilities:
• Accountable for the strategic planning and delivery of digital capabilities to enable efficientbusiness operations and an enhanced customer experience
• Serve as IT Lead for several BMS audits and resulting remediations

Lawrence Township, NJ, US

• Served as the digital strategist for Medical Affairs in support of Medical Information andPublications supporting the Worldwide team for all forms of customer engagement andoperations. Responsible for driving.
• Led medical information transformation to leverage modular content authoring targeted at realtimecontent assembly in support of online search capability for HCPs
• Digital SME on the PhactMI core team to launch the industry’s first multi-company online portal
• Led innovation initiatives to explore feasibility of entering the voice virtual assistant arena toenable access to medical information and contact center accessibility through emerging channelsPrimary Responsibilities
• Drive departmental efforts focused on achieving frictionless customer experiences and enablingcapabilities to measure and monitor for continuous improvement
• Accountable for driving Medical Information Online websites evolution of their features, globalfootprint, awareness strategy, program execution and performance monitoring

Lawrence Township, NJ, US

• Interactive agency internal to BMS. Served as the strategy and execution lead for all digitalengagements. Led efforts to standardize process including agency governance, production bestpractices, MLR reviews and.
• Led transformation of MLR process for digital tactics driving enterprise simplificationincluding agency process revamp for developing digital assets, production executionand digital asset management structure to enable.
• Served as primary point of contact during difficult organizational change
• Successfully implemented standardized project management tools enabling scalabilityPrimary Responsibilities
• Manage a worldwide team of creative and technical personnel on various digital projects includingmonitoring team utilization/capacity to ensure staffing was aligned to demand forecast
• Collaborate with the leadership team to develop, implement and roll-out operating model

Red Bank, NJ, US

• Responsible for overseeing agency operations, client relationships, digital marketing strategy,project management, and supporting business development.Key Achievements/Notables:
• Led efforts to scale from 8 person start up to a 30-person digital agency in a matter of weeks afterlanding a major national account in the VOIP industryPrimary Responsibilities
• Manage both internal and external resources including junior project managers and accountexecutives supporting daily workstreams, priorities, financials, and resource allocation
• Produce concurrent interactive projects from concept through completion
• Collect marketing and technology/functional requirements to develop sales proposals
• Project management, SOW, technical specs, UX, personas, and vendor evaluations

• Oversee all firm operations and processes as well as support business development and clientrelations.Key Achievements/Notables:
• Managed team of over 125 employees in various departments and disciplines
• Responsible for developing strategic alliances with industry-related organizations increasing salesrevenues from $800k to over $4 million annually and propelled the company to go public
• Led acquisition team responsible for seamless integration of technology and teams
• Initiated a successful direct mailing campaign increasing revenues by 5%Primary Responsibilities
• Major account liaison responsible for ensuring customer satisfaction