Joseph Falcone Email & Phone Number

New York, Ny, Us

Fairfield, New Jersey, Us

Lawrence Township, Nj, Us

Responsible for driving the enterprise Modular content Go-To-Market strategy inclusive of operatingmodel, technical implementation, training, adoption, communications, change management andgovernance.Key Achievements/Notables:• Core team member of Content Evolution US Oncology MVP pilots across 3 indications• Set technology and operational model foundation for enterprise rollout of Modular Content insupport of the CE3 initiative (Customer Engagement and Experience Engine)Primary Responsibilities• Modular Content strategy for the enterprise as part of Commercial Business Model evolution• Lead the development and execution of Change Management and Communications drivingawareness and education to build excitement and influence adoption of new Agile ways ofworking• Establish a comprehensive training plan and curriculum in partnership with matrix subject matterexperts to be delivered both internally and with external agency partners• Lead evolution of capabilities and innovation to drive operational efficiencies and enhancedcustomer experiences including leveraging generative AI, machine learning and automation• Establish governance and measurement frameworks to support ongoing maintenance andoptimization of the capabilities and processes via analytics and insights best practices• Extend and right-size modular content strategy and best practices into Medical use cases• Partner with Brand/TA Leads, Omnichannel Strategists, Production teams and MLR Advisors toevolve the content creation, review, and approval process across markets

Lawrence Township, Nj, Us

Own the digital roadmap and technology investment portfolio in support of the Marketing Operations and Market Research functions for the enterprise. Responsible for driving business case development, investment approval, technology implementations, operational model/governance, training and KPI definition and measurement.Key Achievements/Notables:• Led the integration workstream for Commercialization IT to ensure a smooth transition ofcapabilities and processes for the Turning Point Therapeutics acquisitionPrimary Responsibilities:• Accountable for the strategic planning and delivery of digital capabilities to enable efficientbusiness operations and an enhanced customer experience• Serve as IT Lead for several BMS audits and resulting remediations• Lead the creation and socialization of comprehensive business cases for investment prioritization• Partner with the business unit representatives and internal IT organizations to convert businessrequirements into functional requirements• Work closely with the Medical, R&D, GPS, and Enabling Functions IT Team to align and identifyOpportunities / Synergies in digital capabilities and IT investments, where possible• Monitor the external environment to help inform our strategy and innovation efforts

Lawrence Township, Nj, Us

Own the digital roadmap and technology investment portfolio in support of the Events, Meetings and Congress functions for the enterprise. Responsible for driving business case development, investment approval, technology implementations, operational model/governance, training and KPI definition and measurement.Key Achievements/Notables:• Spearheaded a matrix task force to fast-track new virtual meeting technology solutions to ensurecustomer engagement business continuity was fortified throughout the COVID pandemic• Led the GDPR assessment and remediation for all WW Commercial and Medical applications inaddition to my core job responsibilities. Recognized with the GBO CFO award for my leadership• Successful partnership with Transparency Business Operations to replace the legacy reportingsystem with MediSpend amidst a very aggressive timeline dictated by the incumbent vendorPrimary Responsibilities:• Accountable for the strategic planning and delivery of digital capabilities to enable efficientbusiness operations and an enhanced customer experience• Serve as IT Lead for several BMS audits and resulting remediations• Lead the creation and socialization of comprehensive business cases for investment prioritization• Partner with the business unit representatives and internal IT organizations to convert businessrequirements into functional requirements• Partner with Business and IT colleagues to ensure business continuity during a time ofuncertainty and ever-increasing needs resulting from the Celgene integration• Work closely with the Medical, R&D, GPS, and Enabling Functions IT Team to align and identifyOpportunities / Synergies in digital capabilities and IT investments, where possible• Monitor the external environment to help inform our strategy and innovation efforts

Lawrence Township, Nj, Us

Served as the digital strategist for Medical Affairs in support of Medical Information andPublications supporting the Worldwide team for all forms of customer engagement andoperations. Responsible for driving innovation and technology implementations is support of thebroader business strategy.Key Achievements/Notables:• Led medical information transformation to leverage modular content authoring targeted at realtimecontent assembly in support of online search capability for HCPs• Digital SME on the PhactMI core team to launch the industry’s first multi-company online portal• Led innovation initiatives to explore feasibility of entering the voice virtual assistant arena toenable access to medical information and contact center accessibility through emerging channelsPrimary Responsibilities• Drive departmental efforts focused on achieving frictionless customer experiences and enablingcapabilities to measure and monitor for continuous improvement• Accountable for driving Medical Information Online websites evolution of their features, globalfootprint, awareness strategy, program execution and performance monitoring• Nurture relationships with stakeholders in Medical, Commercial, IT, Public Affairs, Legal,Regulatory, PV, and Compliance• Integrate HCP online experience with offline Contact Center to provide better experience• Partner with WW Patient Safety to ensure data from relevant systems were properly integratedwith monitoring and reporting tools to ensure compliance• Establish strategic partnerships with 3rd parties (i.e., EHR/EMR) to disseminate our content andprovide seamless access to our medical information for our customers at the point of care

Lawrence Township, Nj, Us

Interactive agency internal to BMS. Served as the strategy and execution lead for all digitalengagements. Led efforts to standardize process including agency governance, production bestpractices, MLR reviews and enterprise standards and playbooks across all digital channels.Key Achievements/Notables:• Led transformation of MLR process for digital tactics driving enterprise simplificationincluding agency process revamp for developing digital assets, production executionand digital asset management structure to enable reuse• Served as primary point of contact during difficult organizational change• Successfully implemented standardized project management tools enabling scalabilityPrimary Responsibilities• Manage a worldwide team of creative and technical personnel on various digital projects includingmonitoring team utilization/capacity to ensure staffing was aligned to demand forecast• Collaborate with the leadership team to develop, implement and roll-out operating model• Liaise with key stakeholders globally, in varying business units, to develop strategic partnershipsto support strategic initiatives by adding optimal value as an internal resource• Implement scalable business processes to build a strong foundation for a fast-growing team

Red Bank, Nj, Us

Responsible for overseeing agency operations, client relationships, digital marketing strategy,project management, and supporting business development.Key Achievements/Notables:• Led efforts to scale from 8 person start up to a 30-person digital agency in a matter of weeks afterlanding a major national account in the VOIP industryPrimary Responsibilities• Manage both internal and external resources including junior project managers and accountexecutives supporting daily workstreams, priorities, financials, and resource allocation• Produce concurrent interactive projects from concept through completion• Collect marketing and technology/functional requirements to develop sales proposals• Project management, SOW, technical specs, UX, personas, and vendor evaluations

Oversee all firm operations and processes as well as support business development and clientrelations.Key Achievements/Notables:• Managed team of over 125 employees in various departments and disciplines• Responsible for developing strategic alliances with industry-related organizations increasing salesrevenues from $800k to over $4 million annually and propelled the company to go public• Led acquisition team responsible for seamless integration of technology and teams• Initiated a successful direct mailing campaign increasing revenues by 5%Primary Responsibilities• Major account liaison responsible for ensuring customer satisfaction• Developed corporate policies, sales tracking criteria and quotas for sales staff• Created processes to improve efficiency and enable growth without requiring additional