[An Internet Reference] is a social marketing agency that makes stuff the Internet actually likes.

The Hidden Psychology of Social Networks was published in October 2020. It's been selected as a must-read for strategists by LinkedIn, ReadWriteWeb, Social Media Week, and more. Inspiring audiences from Advertising Week in New York to Social Media Week London to GITEX in Dubai, this book explores the psychological relationship users have to online spaces. In line with Federer's philosophy of "making stuff the Internet actually likes," The Hidden Psychology of Social Networks borrows frameworks from evolutionary psychology and biology to guide readers through even the most cryptic of online communities.

Leading strategy for Reddit's new innovation team: Moments. We build tools that harness the power of the Reddit community.

Leading brand/creative strategy for Reddit clients and partners.

I manage social media strategy, measurement and creative for large CPG clients. In the past two years, my teams have shown sales lifts in the 95th percentile of Facebook advertiser studies (according to Facebook), and we launched one of the highest performing brands among all Pinterest advertisers (according to Pinterest). I believe great social marketing is based on great content—content that ladders up to a meaningful brand purpose and, more importantly, gets people to share it. The problem is that understanding what makes for great social content requires a real nerd. I grew up as that nerd. I am that nerd.

Leading social media strategy, marketing, website content and program implementation for TeachHUB.com and affiliate colleges.- Grew social presences organically over 300% and increased social-directed site traffic over 150%- Managed blogger project "The First Inforgraphic Made by Kids", netting hundreds of thousands of website visits by teachers and being shared among key online teaching influencers- Served as website content contributor and strategist, including SEO strategy development and writing implementation

As a core members of the Chicago office's Digital Team, I focused on brand marketing through social media but with a broad base of fundamental PR and marketing skills.- Concepted, wrote and designed social media content calendars for ConAgra Foods brands like Hebrew National, Hunt's, Healthy Choice and Chef Boyardee- Fulfilled roles as traditional PR account person as well as niche roles like social media strategist, copywriter and designer- Pitched and won $250,000 in business on a side project, expanding the office practice to include its first sports marketing brand

Independent design work ranging from photo renderings to logo design to writing.

Public Relations work on ConAgra Foods brands (Hebrew National, Orville Redenbacher), WhiteWave/Hero brands (Fruit2day, Silk Soymilk), and Friskies.Marketing and New Business work for Friskies, AlixPartners, St. Jude Medical, Brennan Investments, etc.