Joe Fernandez

Joe Fernandez Email and Phone Number

πŸ‘¨β€πŸ’»: Product @ Meta AI 🀝 Wearables @ Meta
Joe Fernandez's Location
Bothell, Washington, United States, United States
Joe Fernandez's Contact Details

Joe Fernandez work email

Joe Fernandez personal email

About Joe Fernandez

Hi! I'm a Technical Product Management Leader with 16+ years of experience, including stints in Customer Research, Product Marketing, and Business Development. The last 8 years leading and growing tech PM orgs at Amazon. I’m a tech-obsessed, creative, high agency, strategic, and confident technical product leader that loves getting deep in the weeds to create incredible 0->1 products for customers. As a product, business, and engineering leader, I have experience starting and scaling products from zero to tens of millions of customers. I am passionate about hiring, developing, and mentoring product talent, and infusing product organizations with a strong vision and a strong culture.I'm a self taught hobby coder, currently obsessed with AI/LLMs. It is truly incredible what AI/LLMs are enabling for technical minded PMs like myself. Getting out of my comfort zone and learning to code has benefited me a million times over professionally and personally.Other hobbies include Golf, Lacrosse, Reading, Podcasts, Gaming and enjoying the PNW with my wife/kids/dog. I'm always looking for the next challenge at the office and at home. One thing I've learned about myself is I always need at least one "rabbit hole" challenge that I become obsessed with - whether that is something like Golf (my latest obsession), coding something new, a big Fitness challenge, or a big new exciting role/opportunity in my career. I'm at my best when I'm learning new things, being creative, driving business impact, leading and partnering with a great groups of people.Say hi. Let's grab coffee.

Joe Fernandez's Current Company Details
Meta

Meta

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πŸ‘¨β€πŸ’»: Product @ Meta AI 🀝 Wearables
Joe Fernandez Work Experience Details
  • Meta
    Product Manager
    Meta Feb 2024 - Present
    Menlo Park, Ca, Us
    Artificial Intelligence 🀝 Wearables
  • Amazon
    Principal Product Manager - Tech, Amazon Health
    Amazon Sep 2023 - Feb 2024
    Seattle, Wa, Us
    Starting a new initiative in the Amazon Health org
  • Amazon
    Sr. Manager, Product Management-Tech, Amazon Halo
    Amazon Jun 2021 - Sep 2023
    Seattle, Wa, Us
    Head of Product for Amazon Halo, leading a team Technical Product Managers and Program Managers (~40 in org) building 1st party hardware, software, mobile apps, cv/ml/ai powered features/capabilities, growth & engagement tech, consumer subscriptions/membership, 3rd party device and service integrations, science/r&d projects, and more.
  • Amazon
    Sr. Manager, Product Management-Tech, Alexa Video
    Amazon Sep 2017 - Jun 2021
    Seattle, Wa, Us
    β€’ People and Org Management: Hired, mentored, performance managed, coached, and grew Alexa Video’s roster of technical product managers. Promoted 3 L6 PMs to L7. Led new processes/mechanisms to grow our PM skillset, ensure social cohesion of the team, improve knowledge sharing, and create transparency around strategic direction of Alexa Video and Alexa all-up. Supported the broader Video team with org-level processes/mechanisms to support 3 year visions, yearly strategic planning, quarterly/monthly/weekly business reviews, quarterly roadmap planning, idea generation, as well as supported hiring and recruiting across all Product, Engineering, and Management functions. β€’ Incubated and established Alexa Video: As hire #1 for the Video team within Alexa Entertainment, I personally authored and executed the strategy and product roadmap for Alexa Video. Working closely with engineering, I grew monthly active usage of Alexa with Video features from 0 customers to > 25M across Fire TV, Echo Show, and 3P Living Room devices (like TVs, Set Top Boxes, Consoles). I directly owned as Product Manager and as Product Lead or Technical Product Managers dozens of PR-worthy feature/product launches, in addition to many dozens more iterative CX improvements that moved the needle for our business/product engagement/quality.β€’ Launched Video Developer Platform: Shipped developer platform for Alexa Video Skills in May 2016, leading PM/Eng through platform launch as well as the launches of > 150 partners using Alexa Video platform over the last 3 yrs. Worked closely with leadership and product/engineering from major 3P partners like Netflix, Hulu, HBO, Xbox, Roku, Samsung, and more to both drive adoption of the develop platform and to grow feature adoption and CX quality. Scaled the Video Skills Kit platform from 1 partner with significant repetitive manual configuration required to a scalable and fully self-service developer platform available in all countries where Alexa is available.
  • Amazon
    Sr. Product Manager, Alexa Entertainment
    Amazon Jul 2015 - Sep 2017
    Seattle, Wa, Us
    β€’ Joined Amazon in July β€˜15 to drive Alexa’s Video strategy from the ground up. Wrote the original working backwards documents/proposals that led to the Alexa Video team being funded by Alexa/Amazon leadership.β€’ Launched a number of features for Alexa Entertainment, including Kindle Books for Alexa, Music Search/Find/Browse for Echo Show, and voice-first YouTube Search/Control for Echo Show.
  • T-Mobile
    Director, Product Management & Product Marketing
    T-Mobile Mar 2013 - Jul 2015
    Bellevue, Wa, Us
    β€’ Career Trajectory: Hired to Customer/UX Research team as an intern, promoted to Director, PM within 6 years. As a consistent top performer my work spanned across multiple disciplines, giving me broad exposure to multiple high priority areas of the business - Customer/UX Research, Product Marketing, Product Management, Business Development, and General Management. β€’ Led Product Offers & Programs: Led team of 4 in extremely fast paced environment. Programs resulted in >20% share of T-Mobile’s net customer additions in Q115. Incubated several β€˜UnCarrier’ style product initiatives like T- Mobile Tuesdays, JUMP On Demand. β€’ Grew Tablet Business 8.5x: Led team of 4 successfully graduating tablets from emerging business status by growing active users 10x (91k-900k) in 15 months, including launch iPad at T-Mobile. Launched innovative services/offers/rate plans/products that exceeded financial targets.β€’ Launched and redesigned On Device Activation platform: Led design/development, launch and re-design (2.0) of on device activation web app. Resulted in >20% recurring data conversion lift and 3x growth in iPad conversion YoY with new platform.
  • T-Mobile
    Sr. Product Manager, Handset Marketing
    T-Mobile Oct 2009 - Mar 2013
    Bellevue, Wa, Us
    * Led the ground-up product re-design of Sidekick 4G (to Android from closed Danger OS) and its associated β€˜first in mobile’ integrated group & cloud texting capabilities amongst other novel UX/UI features. * Led or supported the design to launch product cycle for multiple myTouch brand smartphones from HTC, LG and Huawei. Included design & development of unique software and hardware features exclusive to the product line. * Led project to capitalize on grey-market iPhones (pre-iPhone launch w/TMUS), increasing monthly activations by >20%. Creatively leveraged iPhone configuration tools to decrease onboarding from 20+ minutes to <3-4 minutes.
  • T-Mobile
    Manager, Consumer & Competitive Insights
    T-Mobile Jan 2007 - Oct 2009
    Bellevue, Wa, Us
    Independently managed a multi-million dollar consumer/marketing research budget, exploring Handset Portfolio optimization/TURF analysis, Smartphone Feature Conjoint, Qualitative and Quantitative marketing positioning research, Color/Material/Finish research for new handsets, and more.

Joe Fernandez Skills

Product Marketing Product Management Customer Insight Android Cross Functional Team Leadership Mobile Technology Product Development User Experience Wireless Business Strategy Marketing Management Telecommunications Vendor Management Social Media Marketing Mobile Devices Market Planning Go To Market Strategy Strategy Entrepreneurship Strategic Partnerships Account Management Competitive Analysis Analytics Sales Pricing Product Launch E Commerce Leadership Mobile Applications Customer Experience Mobile Internet

Joe Fernandez Education Details

  • University Of Utah
    University Of Utah
    Group Behavior And Esteem Dynamics

Frequently Asked Questions about Joe Fernandez

What company does Joe Fernandez work for?

Joe Fernandez works for Meta

What is Joe Fernandez's role at the current company?

Joe Fernandez's current role is πŸ‘¨β€πŸ’»: Product @ Meta AI 🀝 Wearables.

What is Joe Fernandez's email address?

Joe Fernandez's email address is jo****@****ail.com

What is Joe Fernandez's direct phone number?

Joe Fernandez's direct phone number is +120625*****

What schools did Joe Fernandez attend?

Joe Fernandez attended University Of Utah.

What are some of Joe Fernandez's interests?

Joe Fernandez has interest in Gadget Geek, Coffee Lover, Music Nut, Lax Player, T Mobile Product Manager, Techie, Dreamer.

What skills is Joe Fernandez known for?

Joe Fernandez has skills like Product Marketing, Product Management, Customer Insight, Android, Cross Functional Team Leadership, Mobile Technology, Product Development, User Experience, Wireless, Business Strategy, Marketing, Management.

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