Joe Filipowicz Email and Phone Number

As the Director of SEO and Performance Strategy, my role is to lead the development and implementation of a holistic SEO strategy that drives organic traffic, enhances online visibility, and achieves our business objectives. I collaborate closely with cross-functional teams to ensure alignment and integration of our SEO efforts. I help with the development and execution of a comprehensive content-driven SEO strategy. I work with a team of talented content creators to ensure that our content aligns with SEO goals, engages our target audience, and drives organic traffic. By staying up to date with industry and search engine trends, I continuously optimize website content, conduct in-depth keyword research, monitor competitor content, perform gap analysis, track performance metrics, and ensure ethical SEO practices. With my strong content knowledge, analytical skills, and technical expertise, I drive the organization's digital presence and maximize organic growth opportunities in the autos vertical.Develop and implement a comprehensive SEO and content strategy that aligns with the organization's goals and objectives.Optimize content, dynamic templates/pages and landing pages to improve organic search rankings and drive targeted traffic.Manage and optimize website structure, navigation, and internal linking to enhance search engine crawlability and indexing.Conduct thorough keyword research and analysis to identify opportunities for optimization and content development.Collaborate with cross-functional teams, including general manager, development, product, editorial and QA to ensure SEO and content strategies are integrated into all relevant initiatives.Create dev tickets, slot them into sprints, QA on sandbox/uat environments and see them through to production.Collaborate with content team to ensure the production of high-quality, user and SEO-friendly content that aligns with target keywords, user intent and provides value to users.

As the Director of SEO, I was responsible for driving the strategic direction and execution of search engine optimization initiatives and content strategies within the legal vertical of the organization. I oversaw a team of seven SEO managers and specialists the were in charge of three large and authoritative legal sites and many more specialized and single topic sites.

SEO:Keyword research & competition/SERP analysis to develop topical, keyword-rich contentDevelop, implement and manage all content SEO campaigns, strategies and initiativesAudit site content, provide recommendations, test optimizations and track resultsResearch and analyze search demand, intent, competition and ranking difficultyFind new content opportunities that have good search demand and add value for the site/userPerform deep analysis of top ranking and competitor contentProvide content team with SEO optimized outlines - URL, titles, HTML structure, metadata, keyword usage, header title/tags, internal links, topic coverage, related content...Guide the content team on new content that should be built out along with SEO recommendationsDo gap analysis to find what content users are searching forEvaluate search demand to inform content team on which content ideas will bring the best ROIWork with content, dev and product teams to build new content, functionality and productsBuild and execute site additions, updates, cross linking and promotions of contentInformation Architecture - make recommendations on site structure, landing pages, URLs, directories/structure for easy user experience, web crawl and navigationBuild and maintain an internal link optimization strategyTrack results of content and make update recommendations to keep our content at the top of the SERPsBuilding content that will satisfy user needs as well as GoogleVideo SEO:Video keyword research for YouTube and GoogleYouTube and Google SERP analysisProvide the video team with SEO optimized outlines for new videos - title, tags, descriptions and keyword phrasesYouTube channel/video maintenancePublishing:Manage a team of 7 that creates, maintains and publishes all contentQA all content through its various stagesWork with content, design, dev, ad and product teams to build new templates and create new contentPublishing support for numerous departments across the company