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ACCOUNT MANAGEMENT ✦ GO-TO-MARKET PLANNING ✦ RELATIONSHIP MANAGEMENT ✦ BUSINESS DEVELOPMENT ✦ TEAM BUILDING ✦ PROBLEM SOLVING ✦ STRATEGIC MARKETINGI am a seasoned marketing and communications professional with expertise in developing brand strategy and managing communications programs for national consumer and B2B companies. Viewed as a strong communicator, I am effective in building productive relationships, resolving conflicts, achieving buy-in, and building teams. Moreover, I have a record of generating profitability by understanding complex business issues, and creating solutions that align with current and future strategic goalsIn more than 20 years of experience, I have created and implemented go-to-market plans across a broad range of business categories, including manufacturing, packaging, agricultural equipment, building infrastructure systems, sports and recreational equipment, healthcare products, service organizations, and government entities. All of this involves coordinating internal and external teams, of course, and I am fortunate to have collaborated with some of the finest professionals in the business. We have:✦ Contributed to 19 Consecutive Years of Growth at Cramer-Krasselt✦ Supported Acquisition and Long-Term Retention of Major Accounts✦ Achieved Double-Digit Increases in Brand Awareness, Market Share, and Sales Volume✦ Conceived and Delivered Revolutionary Initiatives for Positioning and MarketingSpecialties:Brand ArchitectureCommunications and Promotional StrategyIntegrated Marketing (Multi-Channel, Social Media, Digital, Online Advertising)Tactical Go-to-Market (GTM) PlanningBudgeting and P&L ManagementTeam Building, Supervision, Coaching, and MotivationCustomer Relationship Management (CRM)Creative Problem Solving and Conflict Management
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Director Of OperationsShine United Oct 2019 - PresentMadison, Wisconsin, Us -
Account DirectorShine United Feb 2016 - Oct 2019Madison, Wisconsin, UsDirector role in the day-to-day supervising of account management, responsible for leading, growing and motivating department, managing agency income, and cultivating new business opportunities.
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Vice President-Management SupervisorCramer-Krasselt 2005 - 2015Chicago, Il, UsSenior management role for multiple accounts, working closely with corporate marketing managers and sales directors to develop brand strategy and drive new product and service offerings. Responsible for strategic marketing communications programs across a broad spectrum of business categories, representing operational budgets ranging between $5-25 million.• Key member of team that developed brand identity and strategy for the Paper and Packaging Board’s $25M “How Life Unfolds” Check-Off campaign to raise consumer awareness of the importance of paper and paper-based packaging.• Drove brand positioning development and communications planning for a range of successful Bombardier Recreational Products (BRP) new product introductions for Evinrude, Sea-Doo and Can-Am brands.• Lead repositioning of the Case IH Agriculture brand in North America, which also served as the platform for the company’s global marketing efforts.• Guided digital team in designing a new corporate website to announce Appleton Paper’s formal name change to Appvion Inc. and reposition the company to better align with its new technology-focused business strategy. -
Account SupervisorCramer-Krasselt 2000 - 2005Chicago, Il, UsFull oversight of individual accounts, including; strategic planning, creative development, promotional strategy, and market research. Major projects centered on new product introductions and sales network development within trade channels and mass-market retailers.• Leveraged existing brand equity of Briggs & Stratton to develop a mix of trade and national retail programs that achieved over 70% market share in the lawn mower engine category.• Developed communications and go-to-market plans for Johnson Controls Building Automation Systems across key vertical markets, including healthcare, education, industrial and government, which represent over a $1B business in North America.• Designed a targeted trade campaign that introduced the next generation of Harmonic ACE surgical shears to surgeons, bolstering Ethicon Endo-Surgery’s most successful new product launch in history.
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Sr. Account ExecutiveCramer-Krasselt 1996 - 2000Chicago, Il, UsManaged development and execution of annual marketing communications plans for Johnson Controls, Case IH, Briggs & Stratton, Master Lock and Snap-on Tools, including; strategic planning, creative development, media engagement, and internal communications support. • Served as primary day-to-day agency contact for corporate account teams.• Conducted competitive analysis and acquired insights that drove both trade and mass retail businesses.• Supported multiple vertical market go-to-market plans including; agricultural products, outdoor power equipment, HVAC, healthcare, education, industrial and government.
Joe Fisher Skills
Joe Fisher Education Details
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Northwestern University - Kellogg School Of ManagementMarketing Management -
University Of DenverMarketing & Finance
Frequently Asked Questions about Joe Fisher
What company does Joe Fisher work for?
Joe Fisher works for Shine United
What is Joe Fisher's role at the current company?
Joe Fisher's current role is Director of Operations at Shine United.
What is Joe Fisher's email address?
Joe Fisher's email address is jf****@****c-k.com
What is Joe Fisher's direct phone number?
Joe Fisher's direct phone number is +141433*****
What schools did Joe Fisher attend?
Joe Fisher attended Northwestern University - Kellogg School Of Management, University Of Denver.
What are some of Joe Fisher's interests?
Joe Fisher has interest in Social Services, Children, Environment, Education, Arts And Culture, Health.
What skills is Joe Fisher known for?
Joe Fisher has skills like Integrated Marketing, Advertising, Brand Development, Marketing Communications, Marketing Strategy, Digital Strategy, Creative Strategy, Digital Marketing, Creative Direction, Social Media, Social Media Marketing, Account Management.
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