Joseph Floresca Email and Phone Number

Use my 30+ years of experience to complement agency and design firm offerings as they develop their clients’ brand values by providing sound counsel, creative strategy and art direction. Expertise in: brand strategy and development. Creative thinking for identity design, print, packaging, advertising, website, environment, exhibit, name development, copywriting and editing. Clients included: UpBrand Collaborative; Spoke Agency; Davis Brand Capital; Farm Journal; Fleishman-Hillard; Osborn Barr; RGA.

Creatively strategic. Strategically creative. Fluent in brand marketing– I help drive the overall creative vision, and develop original creative concepts and approaches. Develop and deliver thought leadership and creative solutions that strengthen clients’ market distinction and their leadership position. Ensure that we are consistently creating leading edge ideas and campaigns. Lead and inspire members of the creative team with high expectations and ideals. Maintain the highest of standards for all creative and production outputs.

Responsibile for creative direction, strategic client relationship management, interdisciplinary team coordination, project budgeting, contracting and vendor engagement. Manage fundamental revenue and profit streams for the firm. Responsible for overall client satisfaction and work team morale. Coordinated firm, client, project and personal needs to ensure adequate resource allocation across projects. Conducted employee reviews and developed performance plans.

Leadership, management and supervision of creative teams. Creative leader on the clients’ “look + feel”: voice, message and visual style while grounded in a thorough understanding of the client’s goals and the project’s intention. Traditional advertising (print, TV, radio, outdoor); digital (web/micro-site design > wireframe through UI/UX); brand strategy/planning; print collateral; tradeshow/exhibit + packaging design.Clients included: Verdesian Life Sciences, Monsanto, USB, Michelin Ag, Morton Buildings, GSI.

Taught freshmen through senior level design classes. Classes included: Introduction to Graphic Design, Advanced Graphic Design, Typography, Editorial Design, Environmental Graphic Design, Product Design, and Packaging Design. I was also a thesis advisor to graduating seniors.

Managed key graphic and brand development projects – from initial concepts to final design and implementation. Scope of work included: brand strategy and development; print; packaging design; website design and copywriting. I also worked on numerous projects involving retail prototype design, architectural and environmental design. Clients included: AMC Theatres, Ameren, Anheuser-Busch, Barnes & Noble, BJC Healthcare, Brown Shoe, Busch Stadium III (St. Louis Cardinals), Comerica Park (Detroit Tigers), Davis Brand Capital, Delmar Loop, Great Rivers Greenway, Greensfelder Law, Lion’s Choice, Marcel Schurman/Papyrus, New Frontier Bank, Special Olympics International, Starbucks, United Healthcare, Vitamin Shoppe, Westfield Corporation, Whole Foods.

Advisor to graduating seniors on their thesis projects. Provided counsel on strategy, research, creative and presentation based of professional experiences.

Responsibilities included brand strategy and identity development; corporate print (brochures > annual reports); and packaging design.Clients included: Anheuser-Busch, Eagle Snacks, Emerson Electric, ESCO, Ralston-Purina, Union Electric.

Aeromedical Evacuation Technician.Honorably Discharged.