Referring to myself as a "general manager," does not tell the entire story. Managing a small national business involves way more than the general manager title describes. My role involves managing people, marketing, social media, branding, Google and other online ads, responding to customer inquiries by email or phone, writing schedules, recipe development, building and maintaining vendor relationships, keeping up with ecommerce trends, maintaining our ecommerce store across multiple sales channels, staying on top of food trends, sales trends, and any other trends that might help us. And whatever else might come up.

Metro Detroit food blog, event planning, and social media integration for restaurants Responsible for daily operations:-Create and update original blog content on the site -Professionally photograph restaurants, their food and drink, as well as home cooked meals to incorporate into blog and social media posts.-Update social media outlets including Facebook, Twitter, Instagram and Pinterest with original and shared content to drive traffic to the site, promote area restaurant offerings and special events, share creative and interesting recipes. Plan monthly events.Write freelance articles for Detroit publications. Offer a full range of consulting services from social media strategy and implementation to beverage programs to menu analysis to photography to public relations.

On a mission to experience metro Detroit's most incredible food & drink and tell you where to find it.

Designed social media strategies and carried out implementation across social networks. Provided clients with photography services. Handled media outreach.

Build and maintain social media communities for 6 distinctive brands on Facebook and Twitter, with a goal of 10% growth each month, through unique content generation, strategic interaction, and demographically targeted ads.Understand and assess each brand’s different audience in order to creatively produce original and curated content that will engage and solicit responses. Produce monthly analytics reports that provide information regarding conversions, consumptions, community growth and engagement to benchmark and measure each brand’s effective social media strategy.Write monthly blogs focused on new happenings in the branding/social media industry.

Ordered inventory for and maintained beer section. Worked all sections of store. Gave presentations on beer and food. Built rapport with customers. Helped with the launch of the store. Helped with community outreach. Offered product recommendations to customers.