REVERB helps entrepreneurial organizations develop big ideas, rethink their value propositions, and share authentic stories that resonate with audiences. We provide strategic direction, brand messaging, and content planning and development for companies looking to: • differentiate their brand with authentic stories that inspire audiences to act • develop strategic content that keeps customers engaged• execute on marketing goals and respond to timely sales opportunities• work with an experienced, agile, professional writer who collaborates well with designers, creative resources, and sales and marketing teams

Steered a branding and marketing strategy that positioned Merida as an American textile house specializing in original, art-inspired rugs. Led product naming and story development for bi-annual collection launches in collaboration with the artistic director and design team. Collaborated with creative and PR teams on a brand refresh and website launch, and wrote copy for the website and all marketing communications.

Vervaine Design is a woman-owned creative agency that blends strategy, story, and visual design to create dynamic brand experiences that make waves. Our experienced team collaborates closely with marketing teams and business leaders and works tirelessly for their success. Creative services include:• Brand identity • Web design• Multichannel campaigns• Positioning and messaging• Naming• Copywriting• Video • Print collateral• Packaging• Merchandising

As copy director I teamed with design and strategy leads to create engaging brand narratives for a wide range of clients and disciplines, from hospitality and tourism to retail to non-profit. Noteworthy successes include:• social and outdoor media campaign to create awareness among inner-city teens about the dangers of prescription drug abuse• rebranding, messaging and website design for a global consulting firm • Instagram-based awareness campaign for the Cambridge Office for Tourism • web content and video series for top Boston law firm

Helping entrepreneurial companies jumpstart by telling effective stories to investors, customers and employees. From brand identity and messaging to engaging web experiences to community-building digital and social media, Jetpak Media specializes in creating powerful business communications that turn vision into value.

Worked closely with clients and design teams to develop, write and produce standout brand campaigns and direct marketing for web, print and media. Clients included Nuance, Spotfire, Aerospace Corporation and Silverlink Communications.

Developed marketing strategies for consumer and government products, as well as brand standards for corporate and e-commerce websites, digital advertising and corporate communications. Wrote and produced the iRobot corporate video and scripted product videos for Roomba and Scooba, as well as an award-winning 30-minute training video for the IED-diffusing Packbot.

Led online creative initiatives for the launch of the iconic Bose SoundDock and the Wave Music System, among other groundbreaking products. Developed creative campaigns and managed production schedules for all online direct-to-consumer programs: emails, banner ads, online newsletters and landing pages.

Developed successful brand campaigns and corporate communications for Fortune 500 companies including PTC, Infinium, Celera, Divine and IBM Life Sciences.

Supported producers, writers and production teams for FRONTLINE; authored articles and promotional content for WGBH program guides.