Joe Freitag Email and Phone Number
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The best brands grow sales by creating meaningful connections with their customers by understanding their needs and delivering value. This is what I help brands do. I am a global business leader with 2 decades of experience building brands in the sport, eyewear, fashion and outdoor lifestyle markets. I have helped companies achieve significant growth by fusing research, data, experience and creative-thinking to build comprehensive brand growth strategies. As President of Bollé Brands North America and VP of Brand at SPY+, I get to bring these skills to life everyday. We are on a constant mission to elevate our trademark combination of performance, innovation, style and comfort, resulting in some of the most technologically advanced eyewear and positioning ourselves to become a world leader in eyewear and winter sports. Specialties: Executive Leadership, General Management, Brand Vision & Strategy, Marketing, Product Strategy, Go to Marketing Strategy, B2B and B2C Sales, P&L, Public Speaking.
Bollé Brands
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President - Bollé Brands North AmericaBollé Brands Nov 2022 - PresentVilleurbanne, Auvergne-Rhône-Alpes, Fr
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Vp Of Brand - Marketing & ProductSpy Oct 2019 - PresentCarlsbad, California, UsGlobal head of Brand, Marketing and Product Strategy for SPY+ for all categories including Sunglasses, Ophthalmic, Snow & MX Goggles, Apparel and Accessories. -
Vp Of Brand - General ManagementSpy Jul 2022 - Nov 2022Carlsbad, California, UsOversee and responsible for multi-year brand business strategy, P&L and gross margin. Global head of Marketing and Product Strategy for SPY+ for all categories including Sunglasses, Ophthalmic, Snow & MX Goggles, Apparel and Accessories.
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General ManagerKaenon Feb 2019 - Sep 2019Irvine, Ca, UsOversee all aspects of the Kaenon business, including but not limited to Sales, Brand, Design, Innovation, P&L, Go To Market, Operations and Supply Chain. -
Vice President Of Brand And Design At Kaenon EyewearKaenon Mar 2018 - Feb 2019Irvine, Ca, Us
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Director Of ProductKaenon Mar 2017 - Mar 2018Irvine, Ca, Us
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Brand Growth ConsultantLens Consulting Jan 2016 - Mar 2017An independent consultant specializing in innovative customer-centric sales, brand and marketing strategies. Provide a strategic roadmap for growth by using discovery, market research, data and trend analysis to help companies win over customers and grow their business.Areas of Expertise Include:• Go To Market strategy• Defining meaningful, actionable brand pillars, vision and DNA• Social media and digital marketing• Ambassador influencer marketing• Trend analysis• Competitor / market analysis• Content strategy, creation and execution• Campaign development• Focus groups and customer data analysis• Brand / Product naming and architecture
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Global Brand Director, Arnette EyewearOakley Jan 2009 - Jan 2016Foothill Ranch, Ca, UsGlobal brand leader responsible for overall creation and execution of the brand vision. Lead development of the brand in all channels of distribution with a focus on sport-specialty and optical. -
Brand Manager, Arnette EyewearThe Luxottica Group Dec 2005 - Dec 2008Milan, Italy, ItManaged all aspects of brand development for North America. Worked hand-in-hand with sales team to exceed sales goals and identify ways to reach new markets. -
International Sales ConsultantElevate(R) Jul 2003 - Dec 2005Provided strategic distribution solutions for US-based sport lifestyle companies that wish to grow or start business in Japan.
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Marketing Manager - Gravis Footwear JapanBurton Snowboards Dec 2000 - Jul 2003Burlington, Vermont, UsDirected all aspects of marketing and brand management for Gravis Footwear in the Japanese market. Lead the Japanese marketing team, creative partners, and PR agency. Lead the launch of a product that redefined the brand and became a global best seller. -
Marketing ManagerSpy Optic Nov 1999 - Oct 2000Carlsbad, California, UsManaged the North American marketing strategy, including but not limited to media planning, trade shows, merchandising, and PR.
Joe Freitag Skills
Joe Freitag Education Details
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University Of WashingtonPhotography
Frequently Asked Questions about Joe Freitag
What company does Joe Freitag work for?
Joe Freitag works for Bollé Brands
What is Joe Freitag's role at the current company?
Joe Freitag's current role is President Bollé Brands North America, Global Vice President of Brand for SPY+ and Serengeti.
What is Joe Freitag's email address?
Joe Freitag's email address is jf****@****tic.com
What is Joe Freitag's direct phone number?
Joe Freitag's direct phone number is +185840*****
What schools did Joe Freitag attend?
Joe Freitag attended University Of Washington.
What skills is Joe Freitag known for?
Joe Freitag has skills like Brand Development, Brand Management, Marketing Strategy, Marketing, Creative Direction, Product Development, Management, Strategy, Social Media Marketing, Advertising, Strategic Planning, Action Sports.
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