Joe Fries Email & Phone Number

New York, United States

Created and produced innovative, modern, and engaging designs for a variety of clientele. Managed several different projects simultaneously ranging from small printed graphics for catalogues to large scale architectural elevations and interior designs.Provided consultation to clients in design meetings and brought creativity to round table discussions. Interpreted brand values into visual spaces for public events.Developed captivating concepts for environmental branding. Collaborated with production team on design solutions to turn a unique vision into a reality. Organized typography, logos, illustrations and other design assets for multiple projects.Communicated the visual brand of a client through unique signage. Oversaw design support to all facets of the company.

Long Island New York

Joe has developed his skills as a professionally trained freelance designer and specializes in editorial, print illustrations, conceptual, advertising, and brand development. Joe's responsibilities: • Consulted with business owners to develop marketing strategies.• Conducted research to define audience personas.• Maintained timelines for project goals.• Created graphics for marketing collateral material.• Interacted with business owners to report on project status.Skills and services include but are not limited to: • Exceptional Logos• Posters• Illustrations• Fine Art• Magazine Covers• Photo Retouching• Flyers• Postcards• Brochures• Advertising & Marketing CampaignsIf you have a suitable project in mind get in touch today.Joe is available for commissions, whether you're interested in hiring him for design or illustration work. Please send him a note of any inquiries about commissions with your contact information and job specifications before sending files.

New York, United States

Responsible for leading and inspiring a team of design professionals fostering an environment of collaboration, innovation and excellence. Provided conceptual direction and advisement on new campaigns.Solid success directing and implementing a broad range of revenue-generating design projects, from conception to launch. Formulated art concepts by supervising designers engaged in executing conceptual designs. Produced illustrative material by assigning design concepts to artists and directed the development of design concepts into layouts and technical specifications.Established art department standards for production, productivity, quality and client service.Ensured art team adhered to current processes, identifying opportunities for continuous improvement, and proposed and created processes and tools to support design operations. Provided art team with the essential assets they required to ensure success. Enhanced art department and organization reputation by going above and beyond company requirements, accepting ownership for accomplishing new and different requests, and explored opportunities to add value to job accomplishments. Provided consultation expertise in training, mentoring, and supervising of new artists.Responsible for the reviewing and critiquing of artwork and designs to ensure they met both company and clients standards.Ensured projects met all goals and deadlines.Prepared and approved final art files for release to print vendors. Managed over 30,000 digital files with proper file labeling, organizing, and archiving. Remained up to date on current design trends and technology in order to provide each client with the absolute best solutions we had to offer. Researched and collected competitive art pieces from outside vendors in our fields as references to expand our own company innovation technologies and efficiently improve processes.

New York, United States

Created appealing promotional material for several Fortune 500 companies. 50+ professional logos for clients who continue to use them currently as their brand identity.Lead creative in charge of projects for wide range of promotional products for over 62 annual events nationwide including health care, educational and recognition programs in addition to corporate clients.Created officially licensed apparel and merchandise for musical artists John Legend and Eminem that were distributed at world tours. Created and produced high-quality graphics and vector illustrations for multitude of digital promotional assets to be used in marketing applications including websites, digital catalogs, email blasts and more. Creatively driven point person in charge of overseeing all apparel design projects. Provided conceptual direction and advisement on new campaigns. Provided solutions to customers requests. Innovated new brand concepts.Collaborated and supported our marketing, digital, operations, and sales teams to take a clients brand to the next level. Created visuals for showcasing clients brand identity with a look that inspired confidence while also focusing on all the fine details that made them stand out. Provided ideas, direction, and insight into graphic solutions.Updated the company wide in-house creative templates in addition to designing original artwork for various products based on specific clients needs.Edited existing photography, logos, page layouts. Organized and enforced internal proofing process.Oversaw the maintaining of quality in each and every project. Multitasked in fast paced work environment to meet deadline goals. Problem solved all final print issues.Responsible for creating and producing silk, embroidery, heat transfer apparel designs. Worked closely with copywriters to create a compelling piece. Created company material for annual trade show events including PPAI Expo.Managed entire brand redesigns for clients.

New York, United States

Successfully created custom ad campaigns for various clients simultaneously. Provided the promotion of clients brands with full-service digital solutions in B2B and B2C marketing planning. Developed high quality design assets and collateral for digital ads, social media, email blast designs, print ads, presentations, and monthly online newsletters. Completed digital marketing projects as required on timely manner. Designed Facebook banner ads and graphics that were engaging to a specific target audience.Communicated the message being advertised in visual form as well as ensuring the mass audience understands what the company is and what they represent is easily identifiable. Created advertising campaigns for new and existing clients. Implemented existing photography, with new custom illustrations, typography, and page design layouts for digital marketing.Updated customer branding with strong clean visual aesthetic to reach a modern audience.Collaborated closely with team members in conceptual and production of design elements. Maintained the consistency of existing brands throughout entire marketing spectrum (print, online, email marketing, promotional products, direct mail etc) Attended campaign kickoffs with clients and provided ideas, direction and insight into each project. Met every deadline and provided revisions to existing concepts and imagery quickly based on each clients requests.Independently translated clients ideas into both print ads and visual media concepts across multitude of online forms.Created multiple options for designs of each individual ad. Incorporated internal feedback in collaboration with marketing team members to uphold creative standards. Translated the brand experience into digital/print representation to help potential customers understand the clients offerings. Executed creative branding that was consistent across all social media, email, newsletters, print, and direct mail. Updated design templates.

New York, United States

Created and designed survey and rec books for nationwide franchise re-branding of several hundred clients including Wells Fargo, Toys R Us, StateFarm branches across the United States. Improved visual identity for each individual branch with updated signage now in effect for some of the nation’s most well known brands. Responsible for selecting imagery, using photo retouching software to edit images and utilizing page layout skills for creation of each client book. Created renderings and mockups for each location's signage in Illustrator utilizing vector illustrations. Created templates for each client to ensure branding would remain consistent for each branch.Updated logos, designed flyers for events, and created layouts for company material.

New York, United States

Created and updated designs for promotional booklets and annual reports for International Peace Institute. Designed additional material including fact sheets and PowerPoint presentations for clients. Responsible for layout design and creating graphic elements including vector illustrations, bar graphs, and pie charts.Responsible for selecting imagery and typography and updating existing artwork.

Long Island New York

Created and produced Gallow, a culturally relevant graphic novel that addressed the issue of gun control in a unique way. Joe created the character known as Gallow that people could relate to, a modern day hero, who protected people in a contemporary society with a grounded approach. As such, the hero of the story had no 'super powers' other than his intelligence and wit, making him extremely relatable to the audience. It was done not only for fans of graphic novels but mainly for those who love great character driven films, who enjoy reading books, and people looking to be entertained. Gallow: Volume One received unanimous positive critical reception upon initial release. The artwork was well received as well as the character designs. Special praise was reserved for the plot twists and handling of the characters, adding layers to their respective personalities and having clear motivation for their actions in the story. The gun control elements were also integral to the plot and were tastefully handled, providing new insight to the audience on the topic that affects society.Conducted surveys, extensive research on the subject matter as well as developing a specific target audience. Established audience personas. Analyzed competition. Full pencils were created first by hand. Inks were then applied over copies of the final pencil illustrations. Digitally colored in Photoshop. Logos and Cover art created in Illustrator. Layout of all 28 pages and dialogue created in InDesign. Established a core brand for the character of Gallow including promotional printed pieces as well as a cutout of cityscape for the exhibition space. Presented Gallow at reception to colleagues and industry professionals in May 2013.

Farmingdale State College

Successfully managed design campaigns based on client’s needs.Initiated presentations and pitch meetings for new concepts.Worked alongside clients in brainstorming sessions. Clients Included:• Broadhollow Theatre Company, 2013Redesigned company logo, updated branding, created advertisements for promoting both the theater and the advertising of plays performed there. • Marcum Workplace Challenge, 2013Created an illustrated t-shirt design for the Farmingdale Flyers team.• UCPN (United Cerebral Palsy Association of Nassau County), 2013Designed logos and banners for the annual Trivia Challenge event.• AACCU(Asian-American Cultural Circle of Unity of Long Island), 2013Designed logos, posters, programs, flyers for the Multinational Cultural Festival. Presented at booth during event, advertised on television.• Hecksher Museum of Art, 2012Designed and submitted invitation concepts for Long Island’s Best: Young Artists event.• Theresa Patnode Santmann, 2012Organized and submitted graphics and signage for complete redesign concept for Farmingdale’s prestigious Gleeson Hall.

Provided high-quality craftsmanship alongside a team of extremely professional and knowledgeable experts. Maintained the company standards and solid reputation of being dedicated to the best results and serving satisfied clients throughout the East Coast for 4 generations.Implemented new visual direction through print and web materials.Promoted company culture and in office experiences through online and social media prescience. Redesigned company logo in addition to creating illustrated mural in company office headquarters. Prioritized and managed several detail-oriented projects simultaneously. Restructured filing system.Interacted directly with clients on phones as well as through online, social media, and email communication and in manufacturing and delivery process.

Bachelor Of Technology (Btech), Design And Visual Communications

Activities and Societies: Farmingdale Design Club, Golden Key International Honour Society, Magna Cum Laude

Education record

Activities and Societies: President of Art Club