Responsible for developing UK and US marketing and new business strategies to drive growth and build reputation.

Having joined the PR agency as Marketing Consultant, I was initially focussed on supporting the company with its new business efforts as well as leading a number of client accounts. I was promoted to the role of Managing Director the following year, with my remit including operations, as well as spearheading several key global accounts with clients ranging from full service creative, content and social agencies, to experience and transformation companies. I worked closely with senior stakeholders to understand their unique business challenges and new business objectives, in order to develop and execute effective marketing and communication strategies.

Responsible for the agency’s marketing and new business activities, working into the Founder and Managing Director. As a specialist division within Grey, I also worked with senior stakeholders on Group new business efforts.

Consultancy position defining Pablo’s marketing and communications strategy, as well as the creation of a new working structure and implementation of new approach.

I held a position on the management team, spearheading the agency’s marketing communications and new business efforts. Having joined the London office when it was 40-strong, I raised awareness and the reputation of AnalogFolk considerably, and led new business to help the agency pick up a number of significant clients, including Booking.com, Unilever, Costa, Lucozade and Sony PlayStation. I was responsible for:• Marketing strategy and implementation• External communications and PR• Content planning and development• New business opportunities • Lead generation• Sponsorship and events• Marketing collateral• Awards planning and submissions• Social media and web presenceI orchestrated AnalogFolk’s extensive thought leadership programme, which included sector specific industry reports and the AF Journal – a publication focussed on lead generation for the agency as well as attracting top industry talent. Overseeing the strategy and development for all of AnalogFolk’s marketing content, I also leveraged it to promote the agency’s specialist capabilities, unique culture and creative work to the wider industry.I created the partnership between AnalogFolk and the Roundhouse to support digital skills initiatives for young people. This was AnalogFolk’s first and only partnership with a UK charity, championing its social influence objectives and initiative of supporting the local community. AnalogFolk's offices in London, Sydney, New York, Portland and Hong Kong meant there were multiple stakeholders across the network and I managed global announcements in these respective markets surrounding new office launches, offerings, clients, hires and creative work, as well as activating thought leadership.

At JWT my role included PR and new business responsibilities, reporting directly into the Marketing Director and Head of Media Relations for EMEA.My UK PR duties involved promoting the agency’s creative output, developing and amplifying content and managing the agency’s website and social media channels. I also collaborated with other markets on new creative campaigns and other marketing and new business initiatives. I was responsible for developing, managing and delivering PR plans to promote new campaigns, working closely with internal stakeholders and clients. I also helped manage RFI/RFP submissions and pitch processes.

Writing across leading trade titles Marketing, Campaign and Brand Republic, I developed specific expertise across the direct and digital marketing disciplines and the retail and soft drinks sectors.My duties included breaking regular news stories for both the print magazines and websites. I also wrote weekly analyses and features, as well as filming and editing video content.