Global partner ecosystem marketing leader, driving Partner Marketing strategy and engagement across the ecosystem of partners – Solution Providers, System Integrators (regional and global) and Cloud Technology Partners (MSFT, AWS, Snowflake, GCP, Databricks). Responsible for overseeing global team managing the partner GTM activities as well as the partner-ready programs, partner promotions and all partner communications. Collaborate with regional marketing, product marketing and corporate teams to ensure partner readiness and success that drives mutual profitability.

Direct distributed global team, driving global partner marketing programs and communications for system integrator, channel, distributor, and ISV partners worldwide. Collaborate with regional partner marketing teams to build comprehensive partner marketing plan and pipeline. Interface with corporate marketing and global campaign team to deliver partner-ready campaigns, playbooks, and sales tools.Build partner-ready, co-branded programs and platforms for channel partners to strengthen pipeline. Manage and execute global partner communication and event plan. Develop joint messaging and co-branding with strategic alliance partners (joint value proposition, overall joint marketing plan) and oversee partner marketing budget and market development funds (MDF). Select Accomplishments:- Launched Partner DemandGen Central marketing platform for channel partners. Boosted usage to 65 partners globally (overall 45% increase in partner adoption YOY). Partners generated 323 net new leads through platform.- Introduced Partner Marketing Concierge Program across each region. Concierge agencies executed 45 digital marketing campaigns on behalf of partners, creating 65 net new leads. - Honored with CRN 5-Star Partner Program Award, 2 consecutive years. Helped establish 3 CRN channel chiefs within Informatica partner team.

Managed global partner marketing team, facilitating channel marketing, communications, programs, and activities within geographies. Developed partner marketing plans that increased 30% of regional partner sales revenue.Oversaw marketing requirements and global partner portal. Aligned with each territory to define partner program requirements. Partnered with corporate marketing and global content team to deliver partner sales playbooks and tools.Select Accomplishments:- Developed and implemented process to provide partner-ready programs to teams in field; programs consistently drove 15% increase in net new leads for partners worldwide each year. - Spearheaded lead pass program for channel partners through partner portal, increasing partner pipeline 20%.- Received Marketing Excellence Award for project management and content creation in support of North America 2013 Partner Conference.- Contributed to development of 3 CRN Channel Chiefs within Red Hat Channel Sales organization.

Headed global leadership of RSA’s SecurWorld Partner Program. Worked with regional channel partners and sales team to provide bi-annual program updates. Managed global communications to channel partners, including email, newsletters, webcasts, social media, and RSA Partner Central website. Oversaw global channel events and conferences.Created and managed budget for all channel marketing activities, including MDF and global co-op program. Executed all internal channel communication for leadership and global channel sales teams. Channel spokesperson for RSA with press and analysts; represented company during RSA breach (May 2011).Select Accomplishments:- Overhauled RSA SecurWorld program to support acquisition of EMC and evolution of RSA.- Integrated two EMC acquisitions (Archer and NetWitness) into global channel in two years.- Named CRN Channel Chief, 2012. Received CRN’s 5-Star Partner Program Award, 3 consecutive years.