Joe Gaulzetti Email & Phone Number

Greater Detroit Area

Serving as the day-to-day contact and working directly with Cadillac Digital clients managing the Domestic and Global Cadillac CGI asset program totaling $4-5M in annual sales coordinating the creation of digital assets to market Cadilac vehicles to customers in online environments.Partnered with other agencies in the delivery of assets used in launching Cadillac's EVs while monitoring technology and software developments within the Digital/CGI asset community.

Royal Oak, Michigan, United States

Supported existing automotive OEM and Tier 1 suppliers in the development of digital content used across multiple marketing channels bringing their products and offerings to life through CGI and other digital assets.Equally responsible for the identification of companies and sales of Deltagen software in support of these organizations on-going transition from physical to digital production capabilities.

Cadillac, Mi

POSITION ELIMINATEDDirector of Sales and Marketing for ARORx, a Pharmacy Benefits Administrator. ARORx is different from a traditional PBM….. Pharmacy Benefit Managers or “PBMs” get paid by volume, spread and directing members to their company owned pharmacies (specialty and mail order). A PBM’s interest is aligned with increasing profits by increasing prescription volume and charging fees for services that PBMs need to manage costs. ARORx’s pricing includes all PBM fees, High Cost Drug Monitoring and reporting. ARORx receives no compensation from the client unless we reduce RX spending by delivering value to both the client and the member.

Birmingham, Michigan

- Responsible for overseeing all aspects of General Motor’s credit card business including product development and CRM related communications delivering 200,000 yearly new cars sales for General Motors.- Evaluating and revising credit card value proposition in response to consumer feedback and marketplace evolutions - Partnering with Strategy and Creative departments to integrate consumer behavior and feedback to update messaging and communication platform to enhance receptivity and use of credit card product - Interact with bank partner ensuring effective acquisition efforts maintaining the future longevity of the product- Leading and mentoring a team of 14

Greater Detroit Area

Senior Marketing executive capable of delivering strategic, media agnostics solutions - differentiating and activating your Brand in the marketplace - has immediate availability to drive customers and revenue for your business.

Allen Park, Mi

Responsibilities include developing brand strategies, communication assets, analysis and increasing performance for a $300M regional auto service and tire retailer. Achievements include:• Comprehensive re-branding of Belle Tire including: - Investigation, identification and securing new marketing partner - Launching of new "I Got A Guy" marketing campaign• Introduction of Belle Tire and opening of new stores in South Bend and Fort Wayne markets• Extensive analysis and reallocation of existing marketing budget• Increasing year over year sales periods as well as final sales totals during FY15 and FY16.• Began FY17 with best quarter sales figures in company history. www.belletire.com

Greater Detroit Area

Consumers Energy Oct. 2012 - Mar. 2015Identified by agency leadership to solidify and build a cohesive approach to Consumers Energy business. Established processes aligning deliverables and fiscal management across five separate lines of business. Impact: Achieved 1st Quartile ranking for Residential Gas customers as measured byJ.D. Power and Associates.● Delivered marketing and communication solutions increasing customer satisfaction and daily relevancy of energy offerings in low interest utility category. ● Delivered robust analytics confirming a correlation between media expenditures and marketplace response.● Aligned agency teams securing SOW’s for 2013 and 2014 resulting in +12% in agency revenue.United States Navy Recruitment2004 – 2012 Manager of US Navy recruitment effort including cross-agency execution of $100+ Million account. Deployed lead gen communications to multiple target audiences, managed a Government contract, instilled planning and fiscal processes while developing media partnerships, brand awareness, interest and consideration among 17-24 yr.-old audience.Impact: United States Navy achieved their General Enlisted recruitment goals for 100+ straight months, and their total recruitment objectives for fiscal years 2007 – 2011.● Delivered solutions including online efforts, a video game, iPhone App, multiple partnership efforts with Discovery Networks and NBC/Universal, event marketing tours; NASCAR, ESPN, Ironman World Championship Triathlon, and a proprietary Navy SEAL Fitness Challenge● Teammate responsible in pitching and retaining US Navy contract in 2005 and 2009● Generated $5,000,000+ in incremental review for the agency between years of 2005 and 2010HAVEN 2011 - PresentManage all aspects of pro-bono account supporting education and awareness of facility helping victims of domestic violence and sexual abuse.● Rebuilt website, developed PSA campaign, develop materials for yearly fundraiser/auction

Hired to develop and execute Detroit, Chicago and LA Auto Shows and other event marketing programs for Ford Motor Company, Lincoln/Mercury and Ford of Canada. Responsible for growth of relationship with Ford of Canada securing incremental Ford of Canada Centennial Celebration.Impact: Delivered brand focused, strategic environmental marketing exhibits building awareness and consideration for FoMoCo products, external press interest and internal employee morale.Retained 2004 Ford/Ford of Canada Fall and Spring Dealer meetings on heels of ’03 show successExpanded Lincoln/Mercury relationship to secure program introduction of the Lincoln Ballistic Protection Series vehicle to national press and Government agencies in Washington DCGenerated incremental revenue of $300,000 via New Business opportunities

Account Supervisor – Nissan Motor Corporation (1997 – 2001)Senior Account Executive – Infiniti Motor Cars (1995 – 1997)Account Executive – Nissan Motor Corporation (1991 – 1993)Managed various aspects of marketing and advertising for this iconic automotive brand. Grew within the agency securing increased responsibility as well as a multitude of experiences in car and truck and luxury automotive categories. Impact: Secured high level of awareness and 1,000+ pre-orders for breakthrough Xterra SUV while engaging hand raisers and current owners with appealing and informative direct response creative. Increased audience consideration for Infiniti Motor Cars while retaining existing owners via CRM program.Responsible for the brand, plan development, production and strategic planning on Pathfinder and Grand EFFIE Award winning Xterra vehicles.Executed all aspects of direct mail programs for launch of Xterra, Sentra and Altima vehicles while managing Nissan's Lease Retention program Launched Infiniti Pre-Owned television and newspaper advertising campaign, implemented various marketing programs, maintained relationship via daily client contact, and participated in related assignments on a $150 million account

Assisted in development of strategic positioning for a large regional financial institution. Managed development of broadcast and print advertising, direct mail, point-of-sale, event marketing, catalogs, and dealer collateral material; developed and monitored budget reports.

Managed requests, production, and distribution of print and broadcast advertising materials to several regional offices.

B.A, Communications

Activities and Societies: WBRS Music Director and On-air personality Member Sigma Nu Fraternity, holding several leadership positionsMusic.

Advertising Training Program, Advertising

Interacted with marketing related vendors to learn foundational skills which have served me well through my career.