Proven record building market access teams and executioning market access launch and pricing strategies across Commercial, Medicare Part D, Medicaid and Government. Responsible for the development, staffing and management of the Market Access, Contracting and Managed Care Marketing Teams. Strategic brand planning for payer segments, patient access initiatives including all patient assistance/copay programs, integration of payer strategy, segmentation, customized messaging and tactical implementation. Department budget management. Managed Care Lead for business development initiatives. Product pricing and contracting strategy development. Agency/vendor management. Managed care training development and execution. Creation of push and pull through tools and tactics. Market research, managed care formulary data tools and claims data analysis

Proven record building emerging commercial organizations in the development of Managed Care, Trade and Contracting operational functions for pre-market sale, product launch and targeted formulary access pull through. Adept at identifying priorities and order of organizational build out and developing business plans to achieve key objectives. Responsible for the development, staffing and management of the Managed Care, Trade, Contracting and Managed Care Marketing Teams. Strategic brand planning for payer segments, patient access initiatives, integration of payer strategy, segmentation, customized messaging and tactical implementation. Implementation of State Licensing and other government requirements, 3PL selection and DSA negotiations. Department budget management. Managed Care Lead for business development initiatives. Product pricing and contracting strategy development. Agency/vendor management. Managed care training development. Development of push and pull through tools and tactics.Market research, managed care data tools and claims data analysis.

Responsible for the management of Managed Care Marketing and the account manager team. Strategic brand planning for payer segments, patient access initiatives, integration of payer strategy, customized messaging and tactical implementation. Department budget management. Product pricing and contracting strategy development. Agency/vendor management. Managed care training development. Development of push and pull through tools and tactics. Market research, managed care data tools and claims data analysis.

Create managed markets strategies, tactics, reimbursement and value proposition development for clients pharmaceutical and biotechnology (buy and bill) products across managed care, employer, long term care and government segments. Develop push and pull through tools and tactics. Conduct managed markets qualitative and quantitative research and clinical research in support of client presentations for new business pitches and segment/product promotional materials development. Create managed care training curriculum for field sales and account manager teams. Develop pre-launch and launch strategies, account segmentation and tactics. Managed Markets launch and POA meeting planning, convention strategy and media development/planning.

Responsible for the management of Segment Marketing and Commercial Contracting Teams, direct reports include Manager of Segment Marketing and Sr. Manager Commercial Contracts, Lead for strategic brand planning for payer segments, patient access initiatives, integration of payer strategy, customized messaging and tactical implementation, department budget management, launch product pricing and contracting strategy development, agency/vendor management, managed care training, development of push and pull through tools and tactics, market research, managed care data tools and claims data analysis

Responsible for product reimbursement solutions, department budget management, management of Regional Marketing Manager Team (7), all field managed care communications, product push/pull through initiatives, push/pull through performance metrics, development and execution of managed care training, account executive promotional tool development, managed care data tools, trade marketing, ROI analysis, managed care market research, media schedule development and convention marketing initiatives.

Responsible for all training and development related to the managed healthcare marketplace. Internal customers included –Managed Healthcare Account Managers (Regional and National), Trade Sales, Federal Sales, Institutional Sales and Field Sales/Field Sales Management.Management responsibilities included: hiring; evaluating; developing and managing Managed Healthcare Training staff; establishing and communicating the training plan; managing $1.2 million budget; effective communication between cross functional groups; multi-project management and vendor management.

Responsible for leading and managing the business team’s promotional efforts to maximize attainment of sales and profit objectives. Hired, evaluated, developed, coached and managed all field personnel (17); established and communicated business direction and vision consistent with corporate objectives, managed $750,000 budget; management of team selling with cross functional groups; designed and implemented sales meetings and acted as field liaison to product management.