Joe Goldberg

Joe Goldberg Email and Phone Number

Director of Product Marketing at Vanta. Former Snowflake, Splunk, VMware. Start up investor, board member, advisor. @ Vanta
Joe Goldberg's Location
San Francisco, California, United States, United States
About Joe Goldberg

15+ years in the high technology industry primarily doing product and solutions marketing and venture capital/finance.Specialties:(*) Product Marketing (messaging and positioning, product launches, buyer personas, success stories, pricing, branding, web site)(*) Field Enablement/Tools (new feature/product training, customer presentation, demo script, discovery/qualification guides, FAQ, product/sales trainings)(*) Marketing launch of start up incl new positioning/messaging, web site, sales tools, PR/AR, branding, lead gen strategy, etc.(*) Content creation (white papers, solution guides, data sheets, demo videos, interactive demos, blog posts)(*) Product Evangelism (media interviews & speaking at industry events)(*) Analyst Relations and Public Relations (analyst briefings, media interviews)(*) Technical Product Marketing (creating demo environment and scripts, POC guides, white papers)(*) Lead generation (overall strategy, events/tradeshows, webinars, email marketing, online marketing/SEM, SEO, syndicated content, marketing automation and lead scoring/nurturing) (*) Competitive AnalysisStrong knowledge of the following technologies: Data Warehouse, Data Lake, Analytics & Business Intelligence, ETL, Big Data, log management, Security Information and Event Management SIEM, Data Loss Prevention DLP, Encryption, Endpoint Security, Email Security, Web Security, Virtualization, Endpoint and Mobile Management, Cloud, automated compliance, anti-fraud/theft/abuse, natural language processing (NLP).

Joe Goldberg's Current Company Details
Vanta

Vanta

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Director of Product Marketing at Vanta. Former Snowflake, Splunk, VMware. Start up investor, board member, advisor.
Joe Goldberg Work Experience Details
  • Vanta
    Director Of Product Marketing
    Vanta Jul 2022 - Present
    San Francisco, California, Us
    Vanta helps organizations automate and accelerate compliance and risk management. I lead a rockstar team of core and technical product marketing managers who drive product launches, promotion, messaging, internal enablement, and competitive analysis.
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  • Lacework
    Director Of Product Marketing
    Lacework Dec 2021 - Jun 2022
    Sunnyvale, California, Us
    Lacework is a cloud infrastructure security vendor.(*) Led launches for capabilities related to Infrastructure as Code, Kubernetes, containers, and workload agents.(*) Developed messaging, internal sales/technical enablement, pitch deck, demo script, FAQ & disc/qual guide, web page, solutions brief, blog, analyst deck, press release and campaign assets.(*) Developed from scratch bi-weekly technical enablement sessions to educate technical sellers on new features.(*) Knowledgeable about cloud infrastructure and security, DevOps workflows, and regulatory compliance.
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  • Sigma Computing
    Director Of Product Marketing
    Sigma Computing Jun 2020 - Dec 2021
    San Francisco, California, Us
    Sigma is the first SaaS analytics and business intelligence solution designed for the cloud data warehouse, giving users direct, live, and governed access to data at unlimited scale. (*) Business Intelligence vendor. Manage feature launches, including positioning and messaging, sales enablement, presentations, data sheets, web pages, demos, blogs, webinars, customer emails, webinars, and FAQs.(*) Develop and execute on launches and campaigns for departments, industries, ICPs and use cases. Assets range from top-of-funnel thought leadership pieces to bottom-of-funnel hands-on labs.(*) Build key sales assets including technical hands-on lab for prospects, first meeting presentation, demos/GIFs, and discovery/FAQ/objection handling guides.(*) Knowledgeable about data warehouse, data lake, ETL, business intelligence, and data science technologies.
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  • Snowflake Computing
    Director Of Product Marketing
    Snowflake Computing Jul 2018 - Jun 2020
    The Cloud, Us
    (*) Launch new features, including positioning, sales enablement/presentations, blogs, webinars, and FAQ docs.(*) Promote how Snowflake can be used as data warehouse and data lake. Includes messaging, sales enablement/presentations, web site, thought leadership content creation, and demand gen campaigns.(*) Built company-wide, key assets including new first meeting presentation and technical hands-on lab for all prospects(*) Industry Marketing including web pages, industry briefs, sales enablement, and demand generation(*) Assisted in the launch of new use cases, including cybersecurity and regulatory compliance.
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  • Insight Engines
    Director Of Marketing
    Insight Engines Apr 2017 - Jul 2018
    San Francisco, California, Us
    (*) First marketing hire at Insight Engines. Current offering is the Cyber Security Investigator app which enables natural language (aka, plain English) searching and visualization of data in Splunk.(*) Responsible for developing and executing the overall marketing plan including messaging, branding, product launches, sales tools and enablement, website and SEO, lead generation, online/social/content marketing, events and tradeshows, marketing communications, public/analyst relations, partner marketing, competitive analysis, budget formulation/justification, and more.
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  • Splunk
    Director Of Product Marketing, Security/Compliance/Anti-Fraud
    Splunk Jan 2012 - Apr 2017
    San Francisco, California, Us
    (*) Product marketing in the area of Security/Compliance/Anti-fraud, including product launches and building customer-facing presentations, web pages, white papers, and demos.(*) Help formulate and drive lead generation and multi-touch marketing campaigns. (*) Sales force and partner enablement.(*) Evangelism around Splunk including speaking with analysts and the media (incl Dark Reading, Wired, SC Magazine) and presenting at industry events (incl RSA, SecureWorld, IANS).(*) Competitive analysis and assisting the sales force with direct deal support.(*) Drove the go-to-market plan for Splunk's entry into the new use case area of anti-fraud/theft/abuse.
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  • Symantec
    Senior Technical Product Marketing Manager
    Symantec Dec 2007 - Jan 2012
    San Jose, California, Us
    (*) World's 4th largest software company. Entered Symantec via their acquisition of Vontu(*) Work in the Data Loss Prevention product group(*) Build technical tools for the sales force including feature enablement, demos, technical white papers, RFP templates, and POC guides.(*) Assist with direct deal support(*) Hands-on technical analysis of competitive products(*) Global role entails considerable travel to Europe, Asia, LAM to train internal/partners
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  • Vontu
    Senior Product Marketing Manager
    Vontu Dec 2006 - Dec 2007
    (*) Data loss prevention startup acquired by Symantec in 2007(*) Created product marketing material, including web pages, data sheets, FAQs(*) Train the sales force on product positioning, playbook, and competition(*) Present at webinars, conferences, and analyst briefings to evangelize and educate(*) Directly assist sales reps and SEs on deals with demos and POCs
  • Outlook Ventures
    Senior Associate
    Outlook Ventures Sep 2005 - Dec 2006
    New Delhi , Delhi , In
    (*) Deal sourcing activities, including extensive networking with entrepreneurs(*) Deal due diligence, including analyzing business plans and meeting mgmt teams(*) Deal execution, including preparing term sheets, and financial modeling.(*) Assisted in the completion of two new financings and three follow-on financings.
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  • Vmware
    Senior Product Marketing Manager
    Vmware Jun 2004 - Sep 2005
    Palo Alto, Ca, Us
    (*) Product marketing manager for their desktop virtualization product(*) Coordinated and led product launches including positioning, pricing, promotion(*) Developed web pages, data sheets, ppts, white papers, online demos(*) Competitive research and product evangelism that spanned all products
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  • Multiple Companies
    Prior Positions
    Multiple Companies 2004 - 2004
    Director of Finance - ZANTAZManager of Venture Capital and Portfolio Development - ETRADE Venture CapitalInvestment Banking Analyst - JPMorgan Chase

Joe Goldberg Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Business Administration
  • The Wharton School
    The Wharton School
    Mba

Frequently Asked Questions about Joe Goldberg

What company does Joe Goldberg work for?

Joe Goldberg works for Vanta

What is Joe Goldberg's role at the current company?

Joe Goldberg's current role is Director of Product Marketing at Vanta. Former Snowflake, Splunk, VMware. Start up investor, board member, advisor..

What schools did Joe Goldberg attend?

Joe Goldberg attended University Of California, Berkeley, Haas School Of Business, The Wharton School.

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