As a Senior Social Media Strategist (TLA), I translate business objectives from product, partnerships, loyalty programs, and brand campaigns into impactful paid, organic, and influencer social media activations. I also create social creative briefs with compelling thought-starters, helping creative teams take a consumer-minded approach to social content.Responsibilities in this role include:- Developing social media plans, including content strategies and campaign blueprints, with an emphasis on setting strategic goals, defining opportunities, and creating key tactical frameworks.- Defining social strategy for cross-functional initiatives working with considerable independence.- Collaborating with paid media team on paid social approach and social content requirements.- Owning social calendaring and work closely with campaign management team for any content strategy shifts. - Delivering clear direction and inspiration to creative teams and oversee creative development to ensure content fulfills social strategy.- Partnering with social reporting lead to provide analysis of results, including strategic and tactical recommendations that are directly related to insights.- Staying current on social media and interactive marketing trends and driving innovation by expanding Starbucks’s approach to social media. - Identifying opportunities in current and emerging social channels to drive traffic, relevance, and human connection for the business.

As a Senior Social Media Campaign Manager, I am continuing my work to empower internal teams and external agencies in the development of creative for Starbucks social media. Leveraging my background launching new products and developing marketing campaigns, I am extending the brand's online presence by creating best-in-class content that connects with our audience and deepens their love for Starbucks.Responsibilities in this role include:- Crafting, reviewing and empowering creative development of social campaigns for Starbucks brand and products.- Providing constructive direction to internal teams and external agencies.- Presenting and defending creative work to leadership and cross-functional partners.- Working with project management teams to ensure schedules are accurate and realistic to meet deadlines.- Executing reactive and opportunistic content in real time to ensure relevancy with online audiences.- Bridging the gap between internal teams to ensure a visual through-line carries across all channels.- Collaborating with cross-functional team members to define new process and ways of working.- Leading through innovation with an entrepreneurial spirit, identifying opportunities to enhance the brand.

After a little over two years as an associate community manager, I was promoted to the role of campaign manager within the social media marketing team at Starbucks.As a social media campaign manager, I inform social strategy from it's inception with our customer's needs and online behaviors in mind, guide production of content, lead influencer campaigns, provide social insights to the larger organization, produce opportunistic content based on current trending topics, lead community management functions on @Starbucks Instagram and identify larger activation opportunities in partnership with cross-functional teams.

After working as a social media community specialist at Starbucks for 12 months, I was promoted to a social media associate community manager in January 2017.As a social media associate community manager at Starbucks, I manage and engage with the lifestyle brand's expansive audience across a variety of social media platforms. From managing social media content (from its creation to its publication), to individually interacting with customers in various channels, my responsibility is to ensure that the online Starbucks community is interacting with the brand in meaningful ways.Highlights in this role have included:- Identifying an opportunity to partner with Ariana Grande on the launch of Cloud Macchiato and supporting the social execution of the campaign.- Leading the Summer 2018 promotional period (which includes deploying paid social posts, directing the community management team as they engage, identifying organic content opportunities and working cross-functionally with Category, Marketing, Paid Media, Creative and Strategy teams to deliver business results)- Leading community management of Starbucks' Pinterest (pinterest.com/starbucks)- Leading community management of The Real PSL's Twitter & Instagram (twitter.com/therealpsl and instagram.com/therealpsl)- Leading community management support of Upstanders, an online content series.- Creating Instagram Stories supporting topics relevant to the customer (i.e. drink customizations, frequently asked questions and mission & values)- Strategizing ecommerce opportunities across Starbucks' social platforms- Supporting community management of the #PSLPumpkinHatch (a continuous livestream on Facebook 9/1-9/5)- Supporting community management of Starbucks' Instagram (instagram.com/starbucks)- Supporting the launch of the New York City Roastery (Dec 2018)- Managing social media assets for global distribution and use through a digital library- Sourcing and cultivating influencer relationships

As a social media community specialist at Starbucks, I engage with the lifestyle brand's expansive audience across a variety of social media platforms. From creating social media content to individually interacting with customers in various channels, my responsibility is to ensure that the online Starbucks community is encouraged to engage with the brand in meaningful ways.Some of my accomplishments in this position include:- Creating social media content for Starbucks' portfolio accounts: @StarbucksGold, @MyStarbucksIdea, @StarbucksDeals and @StarbucksRoastery.- Leading social media reporting for @StarbucksGold.- Supporting the launch of the new Starbucks Rewards in FY16.- Leading Holiday FY17 E-Commerce content across Twitter and Pinterest, working with Social Strategy and Digital Planning.- Leading community management on all @StarbucksRoastery and @MyStarbucksIdea channels (Twitter, Instagram & Facebook).- Supporting community management on @Starbucks Twitter day-to-day.

the BEAU is an online lifestyle destination for the modern, fashionable man that I created.As the Editor-in-Chief, I create content for the BEAU on fashion, lifestyle, travel, music and food. With the BEAU, I aim to create beautiful and engaging content through the mediums of photography, video and writing centered around the lifestyle of the millennial man. I have collaborated with local, national and international brands including: Old Navy, Dolce & Gabbana, HUGO BOSS, Swissgear, Kenneth Cole, Clinique for Men, Canon, Perry Ellis, OMEGA Watches, EXPRESS, Original Penguin, ABSOLUT Vodka, Will Leather Goods, Stolichnaya Vodka, Penguin Books, Crown Archetype Publishing, Anthony (Skincare), Quarry Books, Chic Sketch, Waterways Cruises, MacarOn Café and Laphroaig Whisky.http://theBEAU.co

I contributed articles and photography to a number of clients including TripIt by Concur, Discover Portland and Life at the Woods Magazine.

At Maxwell PR + Engagement, I supported local and global food, travel and lifestyle brands with media relations, social media content creation and research.Achievements include:- Securing favorable coverage for clients in local, regional and national outlets such as Thrillist, The Seattle Times, KGW, The Oregonian, Portland Tribune and more.- Partnering with lifestyle bloggers for social media campaigns.- Styling and photographing food for use on social media.- Coordinating experiential marketing events.- Creating original content for Maxwell's FreeTHINK blog.

Since I was Junior in high school, I have created music, videos, works of fiction, online content and performed live in Spokane and Seattle.At Gonzaga, I've studied music, taken classical voice lessons, and been a part of University Choir since Freshman year. Using my knowledge of public relations and social media, I've maximized my presence as a campus icon in music, fashion and theatre. In October 2012, I was cast as part of the ensemble in the musical "A Chorus Line." In May 2013, I was cast as the lead role in Tennessee William's one-act play "Approaching The End of Summer." I made my short film debut by starring in "Words" directed by Anthony Armstrong.I've written, sung and produced original songs that I've shared on my YouTube and SoundCloud channels. In February 2012, I was named a "YouTube Star of Gonzaga" by The Gonzaga Bulletin. I have performed my music at venues/events like Nectar Lounge, Studio 7, Gonzaga Coffeehouse, "Alive With Art," and O'Dea High School's Talent Show.In July of 2012, I began working on my first fiction novel "Prep Boy Secrets" which is available online at Wattpad.com (the link is provided in my "Projects" section of my profile). Since uploading my first chapter, my young adult mystery novel has gathered over 15,000 reads and countless praising reviews. When the novel is completed, I plan to get it published.In April 2013, I was photographed and interviewed for "Style Redefine," an online magazine.During the summer of 2013, I launched a fashion and lifestyle blog called "Diamonds & Discoveries" which combines my skills in photography, website design, creative writing and social media marketing with my love of fashion. In creating a fashion blog, I've interacted with brands to create posts that interest my college-aged audience.In March 2015, I rebranded my blog from "Diamonds & Discoveries" to "the BEAU" to reflect my new aesthetic and direction of content.

At Edelman, I expanded my skills in content creation, media relations, research and social analytics by working on projects for B2B and enterprise technology clients. I also collaborated with professionals to provide exceptional public relations services to clients located in Seattle and beyond.

Z Life is Gonzaga's first online student fashion and lifestyle presence that I created for a Broadcast Media Independent Study. With Z Life, I created original digital content like blog posts, photography, videos and interactive media involving student style, music, entertainment and art. Z Life was also the first media online channel to bridge the gap between The Gonzaga Bulletin and Gonzaga University Television with synced content. Using social media sites, Z Life became a fashion community by sharing the content of other student bloggers, artists and content creators. Z Life also aired a weekly segment on GUTV that I produced and hosted. Marketed like a high fashion brand, all of Z Life's content was cohesive, beautiful and relevant to the Gonzaga community.

As Arts & Entertainment Editor of The Gonzaga Bulletin, I primarily worked with student writers to create a collection of stories every week. I edited the stories and organized them into newspaper layouts every week. I also wrote stories of my own on fashion, music, pop culture, art events on campus and anything entertaining going on in Spokane. With this position, I had the opportunity to work with brands, interview artists and review products from major companies. Below are some of my articles that have appeared in the print and online versions of The Gonzaga Bulletin.

As an intern at Barokas, I created briefing documents on media contacts, managed media lists, managed editorial calendar and award opportunities, and tracked news coverage for Barokas' technology clients. I also interacted with account executives to provide clients with exceptional public relations service.

As Social Media Manager & Producer I managed GUTV's social media sites (Facebook & Twitter). Some of those responsibilities included live-tweeting during our news broadcasts, managing polls, creating caption contests, interacting with our online audience, and using photo & video to enhance GUTV's brand image.Another component of my position was creating a video segment every week to broadcast on "GU This Week," GUTV's news show. I created "#trendingnow with JG," which focused on social media trends, apps, and student-created online content. I produced, scripted, hosted, shot, and edited each video. The video series is available on my YouTube Channel, the link can be found in the "Projects" section of my profile.

As a blogger for the "Bulldog Blog", I wrote articles on fashion, music, campus art events, and student lifestyle.