Chief Strategy Officer
CurrentAbbott Global Brand Strategy Lead and Executive Lead of VML Chicago Strategy Community.
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@vmlyr.com
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2 phones found area 312
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Joe Gray is listed as Chief Strategy Officer at VML at VML, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at vmlyr.com, phone signal with area code 312, and a matched LinkedIn profile for Joe Gray.
Joe Gray previously worked as Chief Strategy Officer at Vml and Executive Director, Strategy & Insights | Head of Strategy VMLY&R Chicago at Vml. Joe Gray holds Master Of Design Methods, Design from Institute Of Design (Id).
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Over the past two decades, I’ve had the great privilege of building brands and launching innovative products and services with colleagues the world over, in the automotive, pharmaceutical, CPG and insurance categories. I’ve built and led integrated strategy teams in the US and China for Bayer, Mars Wrigley, Mercedes-Benz, and Kraft Heinz. And I’m fueled by insights at the intersection of cultural understanding, design methods, and data science, brought to life through creativity spanning Brand Experience and CX.Skills: Global Brand Strategy, Design & Innovation Strategy, IMC Process Development, Consumer Insights, Research Design, Ethnographic Research.Category Expertise: Healthcare, Food & Beverage, Beauty Care, Pharmaceuticals, Automotive, Insurance.
Listed skills include Digital Strategy, Integrated Marketing, Brand Architecture, Creative Strategy, and 44 others.
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New York, New York, US
Abbott Global Brand Strategy Lead and Executive Lead of VML Chicago Strategy Community.
New York, New York, US
Head of strategy for VMLY&R Chicago.
Chicago, Illinois, US
Head of service brand strategy studio, leading a cross-disciplinary team of strategists on Allstate, esurance, and United Healthcare.Led strategic planning efforts for the Kellogg's Publicis One team.
New York, NY, US
Led global strategic development for SC Johnson Ziplock and Pest Control brands. Helped develop and test advanced data-driven approach to dynamic content and context strategy and optimization.
New York, NY, US
Formed and led the strategic planning team. Led strategy for China and contributed to APAC strategic leadership for Mars Wrigley (Snickers, Dove, M&M's), Mercedes-Benz, Bayer Healthcare, Johnson & Johnson, and HP. Led winning pitches for Bayer Women’s Health China and Mercedes-Benz, and successfully launched Mercedes Me retail and brand experience concept.
New York, NY, US
Global Strategic Planning and Innovation Director for Bayer Consumer Care working with clients and local teams in Asia, Europe and the Americas. Developed Global IMC Connections Planning approach with Bayer. Lead facilitator for Bayer Connections Planning approach across emerging markets.
北京, Beijing, CN
Coached and mentored graduate-level startup teams in design thinking and brand strategy. Tsinghua's x-lab is a university-based education platform designed to foster student creativity, innovation and entrepreneurship. It brings together Tsinghua students, faculty, alumni, experienced entrepreneurs, investors and experts from across disciplines.
Chicago, Illinois, US
Co-instructor for IPRO program course on human-centered design methods, design thinking, and innovation.
Chicago, Illinois, US
Allstate: Lead planner on half of the client’s lines of business, including Allstate Financial, Corporate Advocacy, and Motorcycle. Awarded two 2009 Effies for Financial and Motorcycle campaigns. The Coca-Cola Company—Innovations: Developed positioning and launch strategies for new product innovations in the ready-to-drink coffee category.
Chicago, IL, US
Pepsi International—Gatorade and Tropicana: Responsible for strategic development for global campaigns. Tasked with understanding cultural differences in athleticism and competitiveness among teens in China, Italy, Brazil, Venezuela, and Mexico for Gatorade. Assisted with development of Tropicana global brand vision.
New York, NY, US
Unilever—Dove: Planner on Dove skin care. Worked with U.S. and international clients on product launches under the highly successful "Campaign for Real Beauty."Kimberly-Clark—Kotex: Responsible for Millenial communications strategy.
Dallas, Texas, US
Hyundai: Helped win the account and develop national campaign strategy. Also responsible for “tuner,” enthusiast, and fleet strategies. Developed agency framework for analysis of quantitative research.Hummer: Assisted in developing strategy for extension of the original Hummer brand for agency review coinciding with GM’s purchase of AM General.
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Joe Gray works for VML.
Joe Gray is listed as Chief Strategy Officer at VML at VML.
AeroLeads has found 1 work email signal at @vmlyr.com for Joe Gray at VML.
AeroLeads has found 2 phone signal(s) with area code 312 for Joe Gray at VML.
Joe Gray is based in Greater Chicago Area, United States, United States while working with VML.
Joe Gray has worked for Vml, Leo Burnett, Bbdo Worldwide, Tsinghua University, and Illinois Institute Of Technology.
You can use AeroLeads to view verified contact signals for Joe Gray at VML, including work email, phone, and LinkedIn data when available.
Joe Gray holds Master Of Design Methods, Design from Institute Of Design (Id).
Joe Gray is listed with skills including Digital Strategy, Integrated Marketing, Brand Architecture, Creative Strategy, Ethnography, Customer Insight, Creative Direction, and User Experience.
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