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Over the past two decades, I’ve had the great privilege of building brands and launching innovative products and services with colleagues the world over, in the automotive, pharmaceutical, CPG and insurance categories. I’ve built and led integrated strategy teams in the US and China for Bayer, Mars Wrigley, Mercedes-Benz, and Kraft Heinz. And I’m fueled by insights at the intersection of cultural understanding, design methods, and data science, brought to life through creativity spanning Brand Experience and CX.Skills: Global Brand Strategy, Design & Innovation Strategy, IMC Process Development, Consumer Insights, Research Design, Ethnographic Research.Category Expertise: Healthcare, Food & Beverage, Beauty Care, Pharmaceuticals, Automotive, Insurance.
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Chief Strategy OfficerVml Aug 2021 - PresentNew York, New York, UsAbbott Global Brand Strategy Lead and Executive Lead of VML Chicago Strategy Community. -
Executive Director, Strategy & Insights | Head Of Strategy Vmly&R ChicagoVml Apr 2020 - Aug 2021New York, New York, UsHead of strategy for VMLY&R Chicago.
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Evp Strategy DirectorLeo Burnett May 2018 - Apr 2020Chicago, Illinois, UsHead of service brand strategy studio, leading a cross-disciplinary team of strategists on Allstate, esurance, and United Healthcare.Led strategic planning efforts for the Kellogg's Publicis One team. -
Svp Global Group Strategy DirectorBbdo Worldwide Jul 2016 - Jun 2018New York, Ny, UsLed global strategic development for SC Johnson Ziplock and Pest Control brands. Helped develop and test advanced data-driven approach to dynamic content and context strategy and optimization. -
Head Of Strategic Planning, BeijingBbdo Worldwide Jul 2014 - Jul 2016New York, Ny, UsFormed and led the strategic planning team. Led strategy for China and contributed to APAC strategic leadership for Mars Wrigley (Snickers, Dove, M&M's), Mercedes-Benz, Bayer Healthcare, Johnson & Johnson, and HP. Led winning pitches for Bayer Women’s Health China and Mercedes-Benz, and successfully launched Mercedes Me retail and brand experience concept.
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Vp Global Planning DirectorBbdo Worldwide Jun 2010 - Jul 2014New York, Ny, UsGlobal Strategic Planning and Innovation Director for Bayer Consumer Care working with clients and local teams in Asia, Europe and the Americas. Developed Global IMC Connections Planning approach with Bayer. Lead facilitator for Bayer Connections Planning approach across emerging markets.
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Expert In Residence, Design Thinking & Brand Strategy, Tsinghua X-LabTsinghua University Mar 2016 - Jul 2016北京, Beijing, CnCoached and mentored graduate-level startup teams in design thinking and brand strategy. Tsinghua's x-lab is a university-based education platform designed to foster student creativity, innovation and entrepreneurship. It brings together Tsinghua students, faculty, alumni, experienced entrepreneurs, investors and experts from across disciplines. -
Adjunct Professor, Design & Innovation StrategyIllinois Institute Of Technology Aug 2013 - Jul 2014Chicago, Illinois, UsCo-instructor for IPRO program course on human-centered design methods, design thinking, and innovation. -
Vp Strategy DirectorLeo Burnett Apr 2007 - Jun 2010Chicago, Illinois, UsAllstate: Lead planner on half of the client’s lines of business, including Allstate Financial, Corporate Advocacy, and Motorcycle. Awarded two 2009 Effies for Financial and Motorcycle campaigns. The Coca-Cola Company—Innovations: Developed positioning and launch strategies for new product innovations in the ready-to-drink coffee category.
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Account PlannerElement 79 Aug 2005 - Apr 2007Chicago, Il, UsPepsi International—Gatorade and Tropicana: Responsible for strategic development for global campaigns. Tasked with understanding cultural differences in athleticism and competitiveness among teens in China, Italy, Brazil, Venezuela, and Mexico for Gatorade. Assisted with development of Tropicana global brand vision. -
Account PlannerOgilvy Feb 2003 - Aug 2005New York, Ny, UsUnilever—Dove: Planner on Dove skin care. Worked with U.S. and international clients on product launches under the highly successful "Campaign for Real Beauty."Kimberly-Clark—Kotex: Responsible for Millenial communications strategy. -
Account PlannerThe Richards Group 1999 - 2003Dallas, Texas, UsHyundai: Helped win the account and develop national campaign strategy. Also responsible for “tuner,” enthusiast, and fleet strategies. Developed agency framework for analysis of quantitative research.Hummer: Assisted in developing strategy for extension of the original Hummer brand for agency review coinciding with GM’s purchase of AM General.
Joe Gray Skills
Joe Gray Education Details
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Institute Of Design (Id)Design -
Illinois Wesleyan UniversityAnthropology And Music
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Omnicom UniversityAgency Management
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Southern Methodist UniversityAnthropology
Frequently Asked Questions about Joe Gray
What company does Joe Gray work for?
Joe Gray works for Vml
What is Joe Gray's role at the current company?
Joe Gray's current role is Chief Strategy Officer at VML.
What is Joe Gray's email address?
Joe Gray's email address is jo****@****ett.com
What is Joe Gray's direct phone number?
Joe Gray's direct phone number is +131240*****
What schools did Joe Gray attend?
Joe Gray attended Institute Of Design (Id), Illinois Wesleyan University, Omnicom University, Southern Methodist University.
What are some of Joe Gray's interests?
Joe Gray has interest in Gizmodo, Leo Burnett, Southern Methodist University, The Richards Group, Anthropology, Illinois Institute Of Technology, Ogilvy And Mather, Frog Design, Kiva, Chicago.
What skills is Joe Gray known for?
Joe Gray has skills like Digital Strategy, Integrated Marketing, Brand Architecture, Creative Strategy, Ethnography, Customer Insight, Creative Direction, User Experience, Brand Development, Interactive Marketing, Qualitative Research, Design Strategy.
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