Vice President Sales And Marketing
Burlington, Massachusetts, Us
Managed US sales operation for Israeli provider of check recognition software used in back-office check processing operations. • Managed sales growth from $1M to $10M in 5 years• Leading revenue generator exceeding quota 4 of 5 years, managing largest reseller to $5M • Expanded reseller base from 2 to 5 major resellers in very limited, price competitive market by focusing highly on reseller relationships, minimizing channel conflicts• Guided Israel development team in product direction and functionality• Co-developed marketing strategy, including collateral, pricing, and prospect database • Initiated customer support program called I-Care, optimizing reference base and upgrades