Joe Guthrie Email & Phone Number

New York, Ny, Us

Glen Allen, Virginia, Us

Noida, Uttar Pradesh, In

UX Strategist and lead user researcher for client engagements such as Facebook, Boston Beer, Western Union and Portland General Electric. Worked in small multi-disciplinary teams aimed at defining and delivering holistic digital solutions to meet client needs.• Lead meetings and workshops with client stakeholders and client’s customers to understand user needs, existing challenges and pain points and define an experience vision and runway for future state.• Work with the internal consulEng team to define a holistic vision for the client, integraEng business, technical and experience requirements.• Oversee the design of digital experiences by an offshore team to ensure the experience vision and requirements defined are carried through the implementation phase.

London, Gb

• Experience Design lead for EY Helix Platform, GL AnalyzerHX, Trade Receivables AnalyzerHX and P&C non-Life AnalyzerHX in overseeing work across a distributed team in India, UK, US and Argentina. Work spanned the full design process discovery, insights, conceptual design and visual phases, reviewing implemented system as well as planning and administering iterative usability tests with users.• Oversee and provide input and guidance for all Experience Design work for EY Atlas• Define and bring together experience strategy assets across service lines (i.e., Assurance, Advisory, Global Markets, etc.) to form a cohesive strategy to implement across the XD practice.

London, Gb

• Led Experience Strategy work for EY Helix Platform and GL AnalyzerHX including discovery, insights and conceptual design phases and planned and conducted iterative usability tests with auditors • Sub-lead for experience design strategy to collaborate on the creation and implementation of the Better by Design (BxD) process and methodology.• Worked to create internal lunch-n-learn and informal training on design topics, approaches, methodologies and activities that provide a baseline of competencies for the team.

Bloomington, Illinois, Us

Leading work within State Farm to define an end-to-end, holistic Experience Strategy and ensure designs and experiences align to those strategies across the Enterprise.- Facilitated work within State Farm Bank product teams using a human-centered design approach to define problems, identify strategies and enabling solutions, prioritize work and define success criteria that met Bank & Enterprise goals and objectives.- Led work within the Experience Strategy/Experience Architecture workgroup focusing on transactions. Coordinated identification of pain points across the Enterprise related to transactions and identified root causes that allowed for strategies to be defined for horizontal implementation.- Acted as Atlanta Hub Lead for i3, an employee led innovation group. Led open forums where employees could bring their ideas and crafted sessions to help frame and build out ideas to be pitched as formal work proposals into the product areas.

Provided contract and freelance UX and design consulting services to companies and marketing agencies, primarily in the Atlanta area. I worked primarily on B2B web and mobile (web and native) sites and applications, collaborating with companies such as Mitsubishi, Dollywood, Acuity Brands, HBO, La Quinta, and NBC, among others. While each project had goals specific to the company, more broadly, the goal was to build engagement from users and customers, increase throughput in the online sales channels and decrease operational costs by improving self-service capabilities. I helped to accomplish this task by identifying and framing the problems companies were trying to solve and collaborating with marketing, design, management and development to understand constraints and plans within each area and then help design a solution that provided balance between and across stakeholders.

Tampa, Fl, Us

Led design of company’s new enterprise applications across desktop, tablet and mobile devices. Collaborated with multiple product managers and product teams to design new and updated demos and product samples for company’s Software Development Kit product offerings. Achievements:-Created site maps and wireframes to define content mapping, user flow and layout as part of the company rebranding and updated website launch-Supported new application development across product teams with user flows, wireframes and supporting documentation-Developed usability test plans, questionnaires and executed usability testing of company website and applications

Marietta, Ga, Us

This work focused on the design and development of a next generation Battle Command system for the United States Army and our team functioned as a subcontractor to Boeing to provide all of the visual and interaction design specifications for the Battle Command system. The system was designed for large (TV size) displays, desktop displays and mobile (tablet size) displays with functionality to support all jobs and tasks at all levels of an Army Brigade.My work as a part of this effort included gathering and analysis of requirement from end-users, published manual and other subject matter experts, creation of information architecture, user flows, wireframes and prototypes, consistent with both user needs and established military doctrine. I did this work promoting a user-centered approach in collaboration with project managers, systems engineers, developers, and other designers using both iterative and agile methodologies.

Led projects focusing on teams, collaboration technologies, training and human error. Documented process and results of projects beginning with test bed development and continuing through experimental design, data collection and analysis. Completed design and usability projects focusing on heuristic evaluations, comparative analysis, redesign, prototyping and testing.Achievements:• Authored and co-authored book chapters, conference papers and presentations• Conducted basic research in order to develop requirements for the design of tools to support team distributed team collaboration and performance• Developed task lists, processes and workflows to enhance teamwork in distributed teams• Developed models of behavior in distributed teams• Provided assessments of existing websites and applications via heuristic evaluations and walkthroughs

Chattanooga, Tennessee, Us

Developed creative lesson plans, lectures and class activities to engage students in learning basic principles of Psychology, Research Methods and Human Factors. Produced assignments, tests and grading metrics. Achievements:• Instructed students in a special section course on the Psychology of Flight including training in Microsoft Flight Simulator• Developed testing metrics for measuring capacity for multi-tasking during highly stressful scenarios

Ms, Industrial Organizational Psychology

Abd - Phd, Applied Experimental & Human Factors Psychology

Bs, Psychology

Education record

Education record