Digital & search marketing strategy. Effective marketing efforts touching design and analytics, SEO & SEM, email, social and more. 157 Marketing provides a personal approach to support your online marketing initiatives, whether a local business or national brand.

Digital Marketing, Web and App Development across online and mobile platforms. Clients including: The Center to Prevent Youth Violence, Banksy, KCRW, Arts Council LA / Tourism Board of Los Angeles, AGFA Corporation, Emerson College, Venice Chamber of Commerce.

Group Lead charged with developing and implementing effective search and digital marketing strategies and programs including - strategic direction, competitive analysis, site audits, content marketing, ad campaign management, agency partnerships, and measurement/reporting recommendations. Combining search marketing expertise with content, media and technology across all agency clients.Responsibilities:-Build, grow and optimize the agency’s existing search marketing business-Set search marketing strategy for clients based on business objectives-Manage the search marketing department and all staffing efforts and allocations-Strategize, develop, implement and monitor effective search marketing campaigns, from leads and acquisitions to content engagement-Sell and deliver regularly provided, quantitative analyses and reporting of search marketing campaigns for both executive and manager-level clientsBrands: Subaru, Nissan, Regal Entertainment, VCA, Case IH, Securitas, Pepperdine University

Web content producer at KCRW.com, with responsibilities including creating, editing and insuring online media, content, and other website programming for KCRW.com (audio media editing, encoding, image editing, CMS editing).

Online marketing manager for a brands in the women’s hair goods market, including simplicityhair.com, reneofparis.com, revlonwigs.com and luxhair.com.Web marketing strategist, managing marketing projects and initiatives related to the online environment, including blog, social, SEO, email marketing, and website and website content management. CRM project manager, assisting Microsoft AX platform integration across sales/marketing related business concerns.Various managerial and oversight responsibilities relating to website and digital assets management.

Senior online marketing strategist and project manager, consulting/managing various diverse client projects related to online marketing.Organic search optimization including SEO content creation, link analysis and link building, website analytics analysis.Paid-search marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing.Website design, including blogs, full-custom, and e-commerce. Also email marketing campaign management.

Director of search engine optimization (SEO), creating, developing, coordinating all department activities, insuring team effectiveness and profitability.Senior web marketing strategist and account manager, consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.Organic search optimization focus, including SEO content creation, link analysis and link building, blog creation execution, website design, website analytics analysis.Paid-search marketing strategy and account managment, campaign design and management including keyword analysis, text ads, landing page creation and testing.Department creation and management: Creating fundamental department elements of a growing internet marketing division, from products, services, processes, team coordination, managing out-of-country production teams, and negotiating and closing client sales.-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.

Creation, execution, management of media campaigns for music artists, album release, concert  tours, and related campaigns in various genres in regional and national media advertising campaigns.Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets from $5k over $100k.Radio department manager, creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.Direct client relationships with record label marketing department heads.Negotiating advertising costs, added value, promotions, with media sales executives.