Managed a team of creatives, copywriters, and contractors to strategize and execute marketing efforts for an omnichannel, high-end fashion startup. Platforms included Google, Facebook, and Instagram advertising, retargeting and remarketing, email, social media, POS, and local and national events. Initiatives included developing audience targeting strategies, conducting customer, market, and competitive research, as well as optimizing channel performance and marketing ROAS while prioritizing customer acquisition, LTV, and balancing growth objectives, revenue goals, and KPIs.

Collaborated with website, email, social media, and marketplace e-commerce channels, as well as external vendors, to drive more than $16 million in revenue over six months through seamless integrated marketing campaigns for more than one million unique site visitors. Directed all online and mobile advertising, display, and affiliate platforms across six business units, identifying unique consumer profiles and audience personas for each, totaling 40,000+ combined product offerings. Established and maintained reporting dashboards, a wealth of site and user analytics, and developed marketing automations to better track and strategize performance to channel and department-specific KPIs.

Concepted and executed brand strategy, user engagement, and business development opportunities through web, email, social media, mobile, direct, and search marketing, yielding more than 30% YoY growth in annual revenue opportunities. Responsible for the creation of a new corporate website in collaboration with outside design and development vendors and internal content teams, followed by detailed performance tracking, weekly optimizations, A/B split testing, and on-going competitive analysis. Led sponsorship negotiations, PR opportunities, webinars, client/vendor/team presentations, and promoted and managed 30+ local and national events, as well as developed, directed and maintained annual department budget. Strategic content direction and cross-departmental/agency execution secured a multi-year, $20 million+ contract with the National Football League (NFL) for Super Bowls XLIX, 50, LI, LII and LIII.

Crafted industry-focused articles for both Big Picture and Signs of the Times Magazines. Included interviewing executives and subject matter experts, thorough research and content development, and photography and project management to complete 2,000 to 3,000 word, press-ready pieces.

In their original production, the Stream Team Podcast, Joe Holt and Jamel Singleton discussed a variety of popular topics ranging from entertainment news, movies and video games, to comic books, and television. Then, as Stream Team Entertainment, the duo took the show on the road to Phoenix Comicon, and for several years hosted improvisational game shows and choose-your-own-adventure style panels for hundreds of fans in standing-room-only venues.

Directed multi-department internal teams and outside vendors through concepts, wireframes, UX, design and content creation to launch the new Cold Stone Creamery corporate website, attracting more than 20 million annual visitors. Scheduled, placed, and managed more than $3 million in annual advertising across digital, TV/radio, social media, print, and outdoor media channels. Collaborated with multi-state franchisees, co-ops, field teams, and C-suite to execute local and national promotions and deliver world-class guest experiences to more than 600 Cold Stone Creamery locations.

Developed integrated brand, GTM and product-to-market strategies across web, email, direct mail, social media and account-based marketing for 3,000+ product SKUs in coordination with multiple national and overseas vendors. Conducted all sales team and product training, both locally and remote, as well as website, product, and promotional performance analytics. Managed all aspects of internal and external video production, including casting, scriptwriting, filming, and editing. Responsible for annual advertising budget, new hires, outside freelancer and print vendor relations.

Created, edited and managed the agency’s client content strategy, development and execution. Award-winning marketing efforts for Olive Garden, Sears, Sage Software and more, conducted through digital ads, streaming media, mobile, and social media channels. Multiple successful award applications, RFPs, email and print campaigns. Established highly-profitable client-facing video production capabilities and completed scriptwriting, casting, editing and post-production.

Managed daily internal and external communications for more than 40 offices across the country. Contributed as a graphic designer, video director, copy writer and editor to create marketing proposals/packages, print and web communications, and video-enhanced presentations. Aided in the development and deployment of systems and processes designed to build productivity and team member efficiency, including post-production evaluations and strategic resolutions.

Oversaw staff and production output of department, pre-press packaging, and problem-solving any issues that arose to ensure an on-time press start. Responsible for producing high-volume print runs, organizing and maintaining accurate scheduling of jobs to meet tight deadlines, while preserving solid working relationships with clients and employees of several departments. Designed marketing materials for local and national clients, in addition to trouble-shooting problem ads running in the paper.

Managed a staff of 15 and the day-to-day operations of the store. Responsible for output of the design department, as well as software installation, hardware installation and network connectivity of corporate and customer computers. Assisted in finding solutions to design, software, hardware, server and OS issues for customers and staff, while performing as area technician and subject matter expert to four locations.