Twenty years of experience in Retail Management ranging from small specialty shops to big box retailers with over $20 million a year in revenues. Professional interests include increasing revenue through greater visitation and awareness by local consumers. In recent years I have brought together my professional interest with personal interests to outdoor recreation marketing.Specialties: Utilizing new technologies and traditional marketing venues to drive customer awareness. In my current position, I work heavily with internet marketing including social networking, SOE, and other electronic media. My goal is to synergize these new forms of marketing with the traditional print, radio and television ads and media releases.Service: I currently serve as the chair of the Governor's Advisory Council on Cycling and am Vice-President of the Central Arkansas Trail Alliance.