• Ran conversion optimisation campaign using VWO and Optimizely, resulting in a 1.5% increase in average CTR.• Implemented post-sale feedback journey increasing customer product reviews on Google from 2 stars to 4.7.• Increased free trial to conversion rate by 10% by running multivariate tests to develop customer journey.

• Project managed the design and build of Melcrum’s 2015 Summit and Awards micro-site, successfully liaising with external web development agency (Brick Factory), increasing first two-month conversion rate by 19% compared to 2014’s site.• Managed Melcrum's SEO strategy, re-purposing historic content to capitalise on keyword opportunities increasing conversion rate of organic traffic by 25% in 6 months.• Implemented A/B, multivariate and multi-page (Optimizely) tests focusing on areas identified for optimisation using Google Analytics custom reporting and user funnels, leading to a 15% increase in defined user events and goals.• Supported Marketing Director through implementation of a new CRM and Drupal website. Produced email client comparison report, leading to a 60% reduction in monthly email costs by switching from MaxEmail to MailChimp.• Played a key role in the 2015 redesign of Melcrum’s website. Mined, interpreted and presented key user data informing crucial design elements leading to significant enhancements in user experience.

• Re-launched Melcrum's internal comms job site bringing it inline with brand guidelines and updating features and functionality such as adding a self- service recruiter area and online payment options, leading to a return on investment of 61% in the first three months.• Managed, developed and reported on Melcrum’s Google Analytics account, implemented custom user segments, goal and event tracking and generated custom API reports and dashboards reporting actionable insights to key stakeholders.• Analysed Melcrum’s digital communication strategy identified areas of opportunity and collaborated with external agencies to develop new tactics, including testing LinkedIn PPC and Google re-marketing lead generation campaigns.• Optimised membership enquiry process generating over 100 self-qualified leads per month and a 98% form conversion rate.• Identified keyword opportunities and partnered with content teams to develop highly optimised keyword-rich content, leading to eight consecutive month-on-month increases in organic traffic and a year-on-year increase of 50%.

• Launched re-designed print subscription journal, creating digital conversion journey to drive new members. Increasing MoM new subs conversion rate by 5%.• Ran B2B email marketing campaign for new report, achieving an ROI of 136% in May 2012.• Project managed successful event held in London with over 200 delegates.

• Increased e-newsletter open rates by 10% in two months by running a/b subject line tests.• Generated over 600 new qualified sales leads in three months via secondary research.• Segmented company database to into engagement cohorts, allowing for further targeted digital campaigns.

• Researched new suppliers and agreed annual contracts, reducing the total cost of direct mail campaigns by 25%.• Helped design and develop 2011 annual product catalogue for both print and online.• Cleaned and maintained email marketing lists, helping to increase performance of CRM campaigns.