Joe Kaczmarek Email & Phone Number

Schwenksville, PA, US

Responsible for leading our Partner+ Operations and Retail Experience teams with a focus on elevating our strategic partnerships with our OEM clients.

Greater Philadelphia Area

Chesterbrook, Pennsylvania

• Developed overarching Automotive Strategy and operational game-plan; Provided sales enablement and sales skill development training to sales representatives; Created Automotive business line financial reporting.
• Cultivated and utilized sales playbook for training sales representatives that contributed to 40% year over year growth in digital video revenue.
• Delivered automotive sales structure and coverage design strategy that resulted in year over year revenue growth of $8M.
• Created, developed, and implemented sales training huddles that yielded improvement in sales close ratios.
• Key contributor in several product development projects including proof of performance reporting and product packaging that lead to improvement in client retention.

Greater Philadelphia Area

• Consulted and recommended digital advertising strategies and expertise to Chevrolet Northeast, Chevrolet Dealer Advertising groups and agency of record.
• Developed advertising goals and provided digital advertising strategies to Northeast Chevrolet management team, regional dealer groups and Agency that resulted in increased website traffic and engagement, reduction in.
• Generated $20M in annual revenue by securing incremental investment in digital media solutions.

Dearborn, MI

• Promoted after building team that delivered exceptional results to create and execute sales strategy that achieved three-times (3x) growth in accordance with business plan.
• Steered local and regional sales organization that increased revenue from $65M to over $140M of overall revenue representing 53% of total revenue and 71% of profit.
• Harvested sales strategy and led sales reorganization executing a proven sales methodology that required an overhaul of sales structure, coverage design, role types, sales tools and processes, and sales enablement.
• Created and executed dealer customer support strategy that improved year-over-year dealer satisfaction from an initial index of 7.9 to 8.9.
• Developed high potential associates that resulted into several promotions into Senior Manager and Director roles.

Dearborn, MI

• Recruited by FordDirect Senior Executive and former colleague to improve sales operations and productivity. Formulated and executed sales strategic plan and sales playbook; Created quarterly team objectives and.
• Increased dealer product revenue 14% in a down market by implementing sales playbook.
• Deployed Salesforce.com and Eloqua that lead to enhanced sales productivity and generated a 50% increase in inbound sales lead opportunities.
• Reduced dealer attrition from 12% to 4%, while stabilizing revenue during the economic downturn.

Scranton, Pennsylvania Area

• Dealer Principal offered position after delivering a sales presentation on lead management strategy and training. Created and executed online sales strategy that delivered double-digit sales growth.
• Conceived, implemented, and oversaw internet lead hub comprising of 5 internet coordinators that generated over $2M in gross profit and 1000 incremental annual sales.
• Co- anchored implementation of CRM solution and trained all dealership sales personnel that yielded increased productivity, improvement in customer response rates and lift in internet sales closed ratios from 3% to 12%.

Recruited by former boss and Vice President of Dealer Development at Lexus. Sold Internet referrals and consulting services to dealerships. Cultivated territory into a top 5 revenue producing district as well as sold over $100k in Internet Sales Coaching engagements. Achieved 2004 National Sales Champion.

Consulted with dealerships on parts and service sales, marketing programs, customer loyalty, and financial statement analysis; marketed and sold factory programs to achieve team objectives.

Master Of Business Administration - Mba, Business

Management Consultant, Executive MBA Project Developed a 3-year strategic marketing plan for non-profit organization “Voices Against Brain.

Bachelor'S Degree, Accounting And Business/Management