At Stratdigize, a company I founded to revolutionize e-commerce digital marketing, we focus on creating high-impact strategies that drive substantial online sales growth for our clients. Here's how I've directed our success:- Strategic Leadership: Spearheaded the launch of the company, establishing a specialized focus on e-commerce digital marketing. Developed and executed multi-platform advertising campaigns (Google Ads, Facebook, Instagram) that consistently achieved over 4x Return on Ad Spend (ROAS), significantly boosting client revenues and market presence.- Innovative Web Solutions: Pioneered the design and development of user-centric websites integrating advanced UX/UI and SEO practices. These enhancements resulted in significant traffic increases and improved conversion rates, demonstrating the effectiveness of our strategic web innovations.- Data-Driven Optimization: Led the implementation of Google Tag Manager (GTM) and Google Analytics (GA) across client sites to enhance data accuracy and campaign tracking. This initiative not only streamlined campaign optimizations but also elevated client satisfaction through more precise performance measurement.- Operational Efficiency: Revolutionized our client onboarding process by integrating GTM/GA with customer relationship management (CRM) systems. This integration reduced onboarding times and accelerated early client engagement, enhancing overall client retention and satisfaction.- Project Management Excellence: Championed the adoption of cutting-edge project management tools that optimized internal workflows, enhanced team collaboration, and improved project delivery times, ensuring client projects were executed efficiently and effectively.

During my time as a Marketing Engineer at TOMIS, I spearheaded several initiatives to optimize marketing operations and enhance client satisfaction. Here are the highlights of my contributions:- Advanced Analytics Implementation: Led the integration of Google Tag Manager (GTM) and Google Analytics (GA), enhancing data accuracy and campaign tracking capabilities. This pivotal role in analytics drove significant improvements in campaign optimization and increased client satisfaction through more precise and actionable insights.- Efficiency in Client Onboarding: Streamlined the onboarding process by integrating GTM and GA with existing CRM workflows. This strategic improvement reduced the time required to onboard new clients and facilitated early engagement, leading to higher client retention and satisfaction.- Project Management Optimization: Championed the adoption of innovative project management software, which transformed internal workflows and boosted project delivery efficiency. My leadership in this area ensured smoother operations and strengthened team collaboration, resulting in timely and successful project completions.

In my leadership role at the University of Montana, I drove the advancement of technology implementation and digital strategy across the Enrollment Services department. My strategic initiatives significantly enhanced inter-departmental collaboration and marketing effectiveness. Key achievements include:- Data-Driven Decision Making: Fostered a culture of data-driven decision making, enhancing the effectiveness of the university's marketing and outreach strategies. This approach led to improved inter-departmental cooperation.- CRM and Marketing Platform Integration: Led the implementation of comprehensive CRM solutions, texting, and dynamic email marketing platforms. This initiative revolutionized student communications with a series of over 100 targeted email campaigns, achieving an average open rate exceeding 25%, well above industry standards.- Innovative Dashboard Development: Spearheaded the development and deployment of a new data dashboard platform that significantly increased the efficiency of marketing strategy deployment. This tool ensured real-time responsiveness and alignment with the university's strategic marketing objectives.

As a Service Desk Analyst at Glacier Bancorp, I played a key role in enhancing technology support operations and improving service delivery across multiple banking divisions. Here are the highlights of my contributions:- Customer Service Excellence: Enhanced customer satisfaction by implementing standardized troubleshooting SOPs (Standard Operating Procedures), which significantly boosted resolution efficiency for technical issues across multiple Banks- Inter-Departmental Collaboration: Developed effective communication strategies with external departments, improving collaboration and reducing the time needed to resolve technical issues. This initiative led to smoother operations and better service delivery.- Innovation in Service Processes: Contributed to the development of future technology-specific troubleshooting procedures, setting a benchmark for ongoing service quality improvements and operational excellence.

At Magnum Global Media, my role as Lead Designer allowed me to redefine our approach to digital and print media, significantly elevating brand presence and client satisfaction. Here’s an overview of my key contributions and initiatives:- Brand and Design Revitalization: Transformed the company’s design philosophy and visual branding strategies, leading to the acquisition of key new clients and the retention of existing ones. My efforts introduced a modern aesthetic that resonated strongly within the marketplace.- Project Management and Innovation: Championed the adoption of cutting-edge design trends and technologies, enhancing the effectiveness of the sales collateral and overall client communication. This initiative not only streamlined project workflows but also fostered a culture of creativity and innovation within the design team.- Business Impact: My leadership and creative strategies contributed directly to an increase in company revenue, securing new projects and clients, and reinforcing Magnum Global Media’s position in a competitive industry.

During my time at Barrett Productions, a leading creative agency in the outdoor industry, I significantly advanced the visual branding and animation for high-profile clients such as L.L. Bean, Sportsman Channel, and Trout Unlimited. Below are the key highlights of my role:- Brand Identity Development: Spearheaded the creation and revitalization of brand identities for clients, grounding my approach in comprehensive market research and direct client feedback. This strategic process resulted in enhanced brand alignment with target market expectations and client vision.- Technical Innovation in 3D Workflows: Implemented cutting-edge 3D workflows that included the integration of GIS data for map creation, the establishment of server-based rendering processes, and the development of extensive new texture libraries. These advancements significantly improved the visual content quality and production efficiency.- Cross-Departmental Technological Integration: Collaborated closely with the design and IT departments to introduce new hardware and software solutions, optimizing the performance and capabilities of the design team.- Collaborative Creative Initiatives: Worked hand-in-hand with both internal teams and external partners to launch innovative branding projects across multiple media platforms, including television, film, print, and web. These projects consistently achieved a high level of client satisfaction due to their creative impact and alignment with client objectives.

As the Owner and Graphic Artist at WHYFX/Joe Carpenter Designs, I led a creative studio specializing in delivering high-impact visual solutions across various industries. My leadership not only drove the creative direction but also ensured the successful execution of multiple design projects that met our client's stringent requirements. Key highlights of my tenure include:- Client-Centric Design Solutions: Developed and executed bespoke design projects that effectively captured the visions of diverse clients, including notable ones like the Missoula Symphony and Magnum Global Media. Ensured all projects adhered to client specifications, deadlines, and quality expectations, fostering strong, lasting client relationships.- Project Management Excellence: Managed a wide array of design projects across different mediums, ensuring alignment with client requests, visions, and timelines. This involved careful coordination and oversight of all project stages, from initial concept to final delivery.- Technology Management: Actively maintained and upgraded our studio's software and hardware to meet current industry standards, ensuring the team had the best tools to deliver top-tier creative work.- Marketing and Sales Support: Created and designed innovative marketing materials for various sales teams, significantly enhancing their capabilities to attract and secure new clients.- Exceptional Client Support: Provided dedicated support to clients with specific regulatory requirements, such as those with government contracts or governing boards, ensuring compliance and satisfaction through meticulous attention to detail and proactive communication.