I arrived at HCI to find an old and dated feel to the company. So, a few weeks in I suggested a rebrand to give it a modernized image and voice. We had our eye on entering the Dallas market, and I felt it best to consider this endeavor before our purchase. We did enter successfully with our new image. Budgeting: I delivered a 4:1 ROI on a $3K/month ad spend while managing a $30K quarterly COOP/MDF budget.I also noticed that sales were completely siloed and through MarTech show and tell I demonstrated the power of working together. I Successfully aligned sales and marketing for the first time in company history, achieving better cooperation it led to more leads and conversions. We currently are seeing a 25% increase in conversions, and use a combination of vanity and true impact metrics. Reports Management: 1 on-site (Marketing Assistant) and 2 off-site agencies. Events: I sought out more engaging ways we could enhance client engagement for new products and training on our existing portfolio. Our implementation of a Technology Summit was a true success. We gathered our top clients and hosted them in a tradeshow-like event with all our suppliers showcasing our products and services. Success led to an account-based marketing-like outcome, with our customers reaching deeper into our product portfolio. Other Hats I wear: Transitioned our website from HTML to WordPress for improved flexibility and management.Utilized my creative direction expertise to produce marketing collateral, videos, and web Enhancements, as well as implement SEO in our campaigns. I use custom ChatGPT to aid me in many of these routine initiatives.

I Implemented a logic-based project workflow system because I noticed our go-to-market strategy could be faster. Its implementation improved project efficiency by 20%, resulting in speedier market launches. In turn, our CEO gave me the Employee of the Year award. I have a “There has to be a better way” attitude. •Taking charge of our packaging guidelines, I Revamped them to meet FDA standards, minimizing compliance risks.•Collaborated on a company rebrand, broadening market appeal and attracting new customer segments.•Established a cross-functional agile team, boosting department efficiency and project turnaround times. • Managed 2 on-site direct reports (graphics coordinator, and packaging assistant), and 4 off-site (Photographers, programmers, project managers, and printer).•Our metrics were measured by go-to-market timing, project completion, and lead times.

I built and led an on-site marketing and creative team of content writers, graphic and web designers, social media associates, and marketing assistants, to support the launch of new medical technologies. Along with directing the company’s annual marketing presentations in Tel Aviv and the UK, aligning global strategies. We were measured by go-to-market strategy, project completion, overall leads, and ROI. •Enhanced webinar engagement, increasing lead generation by 15%.•I implemented and expanded community outreach with CPR and gun safety training initiatives in English and Spanish.•Collaborated with engineers and overseas teams to secure product placements in CVS and Walgreens.

Business consortium tasked with import/export logistics and supply chain for Spanish oil cooperatives • Implemented B2B / B2C marketing strategy in coordination with mar-comm specialist • Directed all SEM efforts • Creative direction on all CPG packaging designs • Coordinated import and distribution plan for US market

Led the introduction of sustainable packaging solutions, attracting and retaining clients such as Chico's, Sur-La-Table, and Coldwater Creek. Along with designing Goode Co. iconic pie box. • Creative design for print and retail packaging • Key B2B / B2C accounts manager • Initiated marketing and communications campaigns for seasonal launches• Accounts inventory management • Loyalty programs manager • On-site retail campaign assessments

America’s largest processor, marketer, and distributor of branded and private-label rice and pasta products.I partnered with Brand Managers to refresh packaging for newly acquired Minute brand rice, improving on-shelf presence. I further negotiated reduced pricing for product launch ads, securing a partnership with Houston Aeros.•Developed an efficient workflow system to expedite project routing and brand launches. Increased go-to-market by 30%There is always a better way. •Designed successful packaging for Basmati rice, increasing shelf placement and customer engagement.• Supervised an off-site creative team (number varied between 2 and 4) of photographers, printers, and designers along with one on-site graphic designer.• Aided brand managers in product launches, brand development, and strategy• Focus group initiation and support• Supported website updates and development • Liaison between internal company buyers, outside agencies, and vendors• Managed all packaging projects in support of third-party vendors•We were measured on project time set-up, project completion, and go-to-market timing.

Supplier of premium drill pipe and drill stem accessories• Designed and updated company website and collateral, enhancing digital presence.• Collaborated with marketing leadership to develop advertising campaigns and tradeshow materials.

N I Energy Development Inc is an organization in the metals service industry for oil and gas. Its a subsidiary of the Nissho Iwai Corp.•Managed OCTG and line pipe contracts between Nippon Steel and U.S. fabricators, ensuring timely and cost-effective delivery.•Drafted and negotiated bid contracts, doubling as a creative consultant for parent company Nissho Iwai Corporation.•Implemented just-in-time inventory systems, optimizing supply chain gap efficiency.