Joe Karpati Email & Phone Number

Houston, TX, US

Sugar Land, Texas, US

I arrived at HCI to find an old and dated feel to the company. So, a few weeks in I suggested a rebrand to give it a modernized image and voice. We had our eye on entering the Dallas market, and I felt it best to consider this endeavor before our purchase. We did enter successfully with our new image. Budgeting: I delivered a 4:1 ROI on a $3K/month ad.

Houston, TX, US

• I Implemented a logic-based project workflow system because I noticed our go-to-market strategy could be faster. Its implementation improved project efficiency by 20%, resulting in speedier market launches. In turn.
• Taking charge of our packaging guidelines, I Revamped them to meet FDA standards, minimizing compliance risks.
• Collaborated on a company rebrand, broadening market appeal and attracting new customer segments.
• Established a cross-functional agile team, boosting department efficiency and project turnaround times.
• Managed 2 on-site direct reports (graphics coordinator, and packaging assistant), and 4 off-site (Photographers, programmers, project managers, and printer).
• Our metrics were measured by go-to-market timing, project completion, and lead times.

Houston, Texas, US

• I built and led an on-site marketing and creative team of content writers, graphic and web designers, social media associates, and marketing assistants, to support the launch of new medical technologies. Along with.
• Enhanced webinar engagement, increasing lead generation by 15%.
• I implemented and expanded community outreach with CPR and gun safety training initiatives in English and Spanish.
• Collaborated with engineers and overseas teams to secure product placements in CVS and Walgreens.

• Business consortium tasked with import/export logistics and supply chain for Spanish oil cooperatives
• Implemented B2B / B2C marketing strategy in coordination with mar-comm specialist
• Directed all SEM efforts
• Creative direction on all CPG packaging designs
• Coordinated import and distribution plan for US market

• Led the introduction of sustainable packaging solutions, attracting and retaining clients such as Chico's, Sur-La-Table, and Coldwater Creek. Along with designing Goode Co. iconic pie box.
• Creative design for print and retail packaging
• Key B2B / B2C accounts manager
• Initiated marketing and communications campaigns for seasonal launches
• Accounts inventory management
• Loyalty programs manager

Melbourne, AU

• America’s largest processor, marketer, and distributor of branded and private-label rice and pasta products.I partnered with Brand Managers to refresh packaging for newly acquired Minute brand rice, improving on-shelf.
• Developed an efficient workflow system to expedite project routing and brand launches. Increased go-to-market by 30%There is always a better way.
• Designed successful packaging for Basmati rice, increasing shelf placement and customer engagement.
• Supervised an off-site creative team (number varied between 2 and 4) of photographers, printers, and designers along with one on-site graphic designer.
• Aided brand managers in product launches, brand development, and strategy
• Focus group initiation and support

• Supplier of premium drill pipe and drill stem accessories
• Designed and updated company website and collateral, enhancing digital presence.
• Collaborated with marketing leadership to develop advertising campaigns and tradeshow materials.

• N I Energy Development Inc is an organization in the metals service industry for oil and gas. Its a subsidiary of the Nissho Iwai Corp.
• Managed OCTG and line pipe contracts between Nippon Steel and U.S. fabricators, ensuring timely and cost-effective delivery.
• Drafted and negotiated bid contracts, doubling as a creative consultant for parent company Nissho Iwai Corporation.
• Implemented just-in-time inventory systems, optimizing supply chain gap efficiency.

Ba, Communications / Design

Education record