Charged with identifying and securing over $2.25M annually in revenue from private sources in 2016.Event Director for over 17 community events per year.Developed marketing, branding and funding campaign to support the regional Farm-to-Fork marketing initiative, with campaign components including wine events, media events, a 75,000-person festival, and gala dinner on the iconic Tower Bridge.Secured $310,000 of funds for the first-annual Farm-to-Fork celebration in 2013, $440,000 in 2014, $650,000 in 2015 and $995,000 in 2016.Secured over $2.3M in private revenue in 2016 and over $7.145M since initiating tenure in 2010. Major sponsors include: Chipotle Mexican Grill, Save Mart Supermarkets, Coca Cola, Chevrolet, Bank of America, Lexus, BMW, Raley’s Family of Fine Stores, Macy’s, Le Cordon Bleu, Whole Foods, and many more.Oversaw the execution of over 530 business partnerships within the Sacramento Region including: hotels, restaurants, museums, shopping facilities, recreation/sports organizations, and service providers.Worked closely with the CEO, COO, CMO, and other senior management of sponsoring firms to identify and develop intuitive and innovative partnership opportunities that are aligned with the goals and objectives of the Sacramento Convention and Visitors Bureau.Designed, led, fundraised, and successfully launched a Sacramento Kings retention campaign on behalf of the Sacramento Convention and Visitor's Bureau that was broadcast across Times Square in New York City for the 2013 National Basketball Association Owners meeting. Spot titled: This is our team: Sacramento.Lead fundraiser on all Local Organizing Committees for major sporting events presented by the Sacramento Sports Commission. Events include: NCAA Men's Basketball, Amgen Tour of California, USA Track and Field Outdoor Championships, Bass Masters Elite Tournament, NCAA/College Sports events, USA Track and Field National Junior Olympic Championships, and others.

Key Clients: California Interscholastic Federation, Chico Chamber of Commerce, University of Louisville, Oregon State University Alumni Association, Golden Baseball League, Chico Outlaws and Oregon State University Cascades.Developed and implemented a new brand identity for the California Interscholastic Federation.Signed Sports Authority to a three-year sponsorship agreement for the California Interscholastic Federation: First new sponsor in over three years, and the second largest sponsor to date.

Key Clients: Nike, Oregon State University, University of Florida, University of Alabama, University of Louisville, Vanderbilt University and Portland Trail Blazers.Provided consulting to an Internet start up company with the founders of About.com and Blockbuster. Created dynamic online marketing and email campaigns for season ticket sales for multiple Universities.

~ Led an $80M capital campaign for the expansion of Reser Stadium.~ Directly supervised the Athletic Band, Cheer and Video departments.~ Liaison to University Advancement and University Alumni Association.~ Oversaw budget development and administration, and strategic planning for Athletic Marketing, Promotions, Band, Cheer and Video departments.~ Successfully integrated Athletic Department units with major outreach missions and messages to promote a common vision and coherent strategic plans.~ Served as a valuable resource on the search committee for a Men’s Basketball coach and a Women’s Basketball coach.

~ Developed and implemented marketing, ticket sales and communication plans for 17 intercollegiate athletic teams.~ Oversaw budget development and administration, and strategic planning for Athletic Marketing.~ Provided vision and effective leadership to the athletic department’s internship program. Placed 45 interns in Marketing, Tickets, Fundraising, Media Relations, Sponsorships and Event Management departments.~ Initiated development of Identity Marks and an enhanced licensing program.~ Liaison to University Licensing & Trademark department.~ Provided valuable insights as a member of the search committee for recruitment of the Director of Athletics.~ Managed and purchased all media buys for TV, radio, print and outdoor marketing.

~ Liaison to Beaver Sports Properties (Athletic Corporate Sponsorship department).~ Managed group ticket sales for football, basketball, gymnastics and baseball.~ Managed departmental graphic design and branding programs.~ Developed effective website, email and e-commerce marketing and recruiting strategies.