Marketing Automation Administrator
Performed campaign quality assurance/quality control process: -Ensured email marketing executed to industry best practices -Approved Marketo/Salesforce smart list/query logic -Approved and validated campaign flow stepsMarketo, Salesforce, and InsideSales system architecture: -Built, managed, and improved processes governing Marketo > Salesforce sync -Processes for syncing, queuing and auto-dialing of net new leads -Built Salesforce campaign structure mapping tactics to annual business objectives using Sirius Decisions Framework -Set up Marketo program > Salesforce campaign member and member status sync to allow for custom attribution reporting in Tableau -Developed template for evaluating Marketo activities against corporate objectives and for planning future, "in-campaign" activitiesInternal resource for deployment of marketing activities: -Built and deployed partner channel communications -Built and deployed end user/customer support communications -Built and deployed internal employee communications -Built, edited, and deployed responsive web templates, Marketo forms 1.0/2.0, email templates, and various Marketo pages/emailsAudited and improved internal business process: -Revised marketing automation request process and built new form and workflow using Google Docs, Zapier, and Trello -Statistics, reporting, and insight resource for communications strategy committee -Part of team that built new template for tactical marketing planning