Autum Digital is the Healthcare Focused division of Mosaic eMarketing. Our team brings proven performance-based strategies to healthcare (and healthcare adjacent) brands. With a practice in measurement and analytics, a practice in results-based online advertising, and a practice in web design and development - our team can help your organization scale online in an intelligent and profitable way.

We are digital marketers with a foundation in Analytics and a passion for performance. Without analytics, digital marketing is a rudderless ship. Analytics are a must when crafting strategies and optimizing programs for continual growth. Not only do we understand analytics, but we have also innovated in the space to help bring greater clarity and insights into your programs, which means more value and better results.

Performed campaign quality assurance/quality control process: -Ensured email marketing executed to industry best practices -Approved Marketo/Salesforce smart list/query logic -Approved and validated campaign flow stepsMarketo, Salesforce, and InsideSales system architecture: -Built, managed, and improved processes governing Marketo > Salesforce sync -Processes for syncing, queuing and auto-dialing of net new leads -Built Salesforce campaign structure mapping tactics to annual business objectives using Sirius Decisions Framework -Set up Marketo program > Salesforce campaign member and member status sync to allow for custom attribution reporting in Tableau -Developed template for evaluating Marketo activities against corporate objectives and for planning future, "​in-campaign" activitiesInternal resource for deployment of marketing activities: -Built and deployed partner channel communications -Built and deployed end user/customer support communications -Built and deployed internal employee communications -Built, edited, and deployed responsive web templates, Marketo forms 1.0/2.0, email templates, and various Marketo pages/emailsAudited and improved internal business process: -Revised marketing automation request process and built new form and workflow using Google Docs, Zapier, and Trello -Statistics, reporting, and insight resource for communications strategy committee -Part of team that built new template for tactical marketing planning

Responsible for integrated marketing operations of the Fathom EDU Business Unit:-Account manager and technical specialist for PPC, managing as much as $1mm/mo in media-Managed email marketing team, created marketing automation practice around Marketo and Act-On-Managed key technology partnerships, including Marketo and Act-On-Created knowledge management portal and curated team best practices-Solutions architect for database marketing integrations and implementations