Founded Espresso Outlet due to my passion for excellent espresso and espresso based drinks. Have achieved outstanding growth and quickly grew the company to seven digits in annual sales.

- Managed numerous web marketing projects, from concept creation to implementation. These projects ranged from landing pages and marketing microsites to advanced web applications. - Developed objectives based analytics framework which included in depth analysis of Web site performance and recommendations for enhanced user experience. This included report creation and delivery. - Part of a collaborative team that revamped the existing Web strategy to deliver a consistent brand image and… Show more - Managed numerous web marketing projects, from concept creation to implementation. These projects ranged from landing pages and marketing microsites to advanced web applications. - Developed objectives based analytics framework which included in depth analysis of Web site performance and recommendations for enhanced user experience. This included report creation and delivery. - Part of a collaborative team that revamped the existing Web strategy to deliver a consistent brand image and a cohesive marketing message. This included the establishment of web branding guidelines and the creation of standardized templates.- Project managed an enterprise level CMS implementation project, which included establishing functionality requirements, development of design documentation and training, QA testing, and post launch enhancement initiatives.- Implemented search engine optimization and marketing strategies- Led strategic development and launch of content marketing blog Show less

- Business lead in a Content Management System migration and implementation project. - Implemented digital marketing strategies that led to an average Web site monthly visitor increase of more than 250% when compared to three years ago. The traffic increase led to over 125% increase in conversions.- Directed search engine optimization and search engine marketing initiatives that led to an increase in site traffic by millions of visits over a three year period.- Proposed numerous… Show more - Business lead in a Content Management System migration and implementation project. - Implemented digital marketing strategies that led to an average Web site monthly visitor increase of more than 250% when compared to three years ago. The traffic increase led to over 125% increase in conversions.- Directed search engine optimization and search engine marketing initiatives that led to an increase in site traffic by millions of visits over a three year period.- Proposed numerous social media marketing tactics and social collaboration tools, including a drug development tracking portal, idea portal, photo contests, forums, and blogs. Managed an 11,000+ member rewards community. - Advocated for Translation.com’s proxy based Web site translation solution that will save thousands of hours of manual labor once target languages have been implemented.- In the process of an initiative to redesign www.pall.com to modernize its look and feel and align its functionality with the needs and wants of our customers based on qualitative and quantitative analysis. - Received Exceeds Expectations on all performance reviews and two President Awards for outstanding performance.- Lead interviewer in assessing the skills and expertise of over 100 digital marketing, IT, and marcom job candidates.- Established processes to reduce Web site load times by over 70%, providing huge usability improvements for our global customers and enhancing our favorability with search engine spiders.- Directed Japanese Web site translation project that led to a 290% increase in visits from Japan. - Managed process of converting www.pall.com from a Web site that was essentially a brochure-ware, PDF repository, to a fully functional 10,000+ page HTML site. - Implemented internal and external video hosting solution that allows videos to be streamed quickly throughout the world. Show less

- Expertise and experience developing social media and Web 2.0 strategies.- Provide supervision and training to direct reports and indirect reports on Internet Team. Manage Internet Team workload and team member performance.- Initiate, plan, develop, and implement numerous web, digital marketing, and internal social collaboration projects and initiatives. - Manage enterprise level projects from conception to launch and post launch monitoring and assessment.- Increase Web site… Show more - Expertise and experience developing social media and Web 2.0 strategies.- Provide supervision and training to direct reports and indirect reports on Internet Team. Manage Internet Team workload and team member performance.- Initiate, plan, develop, and implement numerous web, digital marketing, and internal social collaboration projects and initiatives. - Manage enterprise level projects from conception to launch and post launch monitoring and assessment.- Increase Web site traffic, usage, and conversion rates through coordination of compelling content, digital marketing strategies, and integration of off-line activities.- Train marketing/marcom colleagues in digital marketing strategies, web usability, and content management.- Direct IT web team and vendors to drive long term goals for infrastructure, marketing, and collaboration solution development.- Establish and manage policies and procedures for digital content that align with established corporate guidelines.- Optimize content for search engine optimization and search engine marketing strategies. - Utilize Agile/SCRUM project management methodology. - Strong analytical ability to measure success of digital marketing initiatives by utilizing quantitative and qualitative measurement tools to provide improvement recommendations to shape future programs.- Strong knowledge of all aspects of web development and design, including Web Content Management Systems, HTML, CSS, Javascript, and other coding languages. Show less

- Managed the creation and modification of numerous marketing and design projects. - Utilized numerous software programs and coding languages including Photoshop, Illustrator, InDesign, Publisher, Dreamweaver, Flash, Word, Powerpoint, Excel, HTML, CSS, Javascript and other related technologies. - Interacted with customers to gain an in-depth understanding of their project needs and requirements. - Proposed new marketing strategies and promotional tactics.- Conducted all aspects… Show more - Managed the creation and modification of numerous marketing and design projects. - Utilized numerous software programs and coding languages including Photoshop, Illustrator, InDesign, Publisher, Dreamweaver, Flash, Word, Powerpoint, Excel, HTML, CSS, Javascript and other related technologies. - Interacted with customers to gain an in-depth understanding of their project needs and requirements. - Proposed new marketing strategies and promotional tactics.- Conducted all aspects of search engine optimization, including keyword analysis, competitive analysis, link popularity analysis, content analysis, strategy development and implementation, and post implementation analytics. Show less